Raise in ranking but drop in visibility, also question about wordpress themed SEO

[SharonEKG]

Hello,
my first question is, i started working in August on a website for furniture repair and services that is a local business and who ever setup the website and did the SEO before me implanted the front page content and many other pages in the theme itself, we got Yoast premium and i mostly get bad rank of the page both from Yoast and Moz im guessing because it is simply cant find the links and content that is on the page since it is in the theme code. should i recommend the company to do a makeover and move everything to the actual wordpress page?
Also many changes has been made to the website, too many to track and i have seen in the past month an continues drop lower and lower of our visibility, but yet in the past week and half huge jump in some rankings. some of them are for hard to rank keywords, a jump of sometime 20/30+ up the ranks.
since i dont have a track of all the changes has been made, is there a way to know what cause it?

Also one last question,
i have implemented google tag manager and been configuring it for the past month and now i have finally getting close to track all metrics we would like to track, i have removed all google analytics codes that i knew of and managed to find through search through the theme and plugins but yet when i fire up tag assistant it shows two codes the tag manager and analytics, i know it could interfear each other or give false/double readings. is there a way to track it and remove it? i have went through all theme files.. and cant find it..

Thanks!

[Dalessi]

Hello,

Well if your rankings are going up, you must be doing something right. Congratulations. I would just start going through the pages one by one and run a site audit in MOZ and start correcting any problems found. Just start one page at a time and keep going until you have fixed as many issues as possible. Make sure all your Meta tags and on page SEO is correct and then start your offsite SEO. Try writing some good articles and try to get as many high-quality backlinks as possible.

Best Regards

[Christy-Correll]

Hi SharonEKG,

Thanks for your questions! In order to maximize the chances of receiving helpful responses, we recommend asking your questions in the forum one at a time -- and providing any relevant screenshots, links, and data that will help folks answer each one.

Here are some other great tips for getting the most out of the Q&A forum: https://moz.com/help/guides/qa-overview/asking-question-qa.

I hope that helps!

Christy