Purchasing and rebranding practice with bad reviews
-
An optometrist is looking to buy a practice with really bad Google reviews. They want to rebrand it under their name. This practice has pretty bad SEO as well. What should they do? Should they just mark the GMB page as permanently closed then make a new one under the new business name? Or is that risky or considered spammy since the "new" practice is also an optometrist? Could Google think it is a duplicate or an attempt to trick them?
-
Adding to Roman's advice, which I agree with, be sure you've updated all of your government records so that the address reflects your business instead of the old one.
-
My advice :
Close the old account then open a new one in the using the same location, if the dashboard does not allow you to mark the new location, then you can request a call to verify manually, someone from Google will call you and then you can explain your case to them. Normally you don't too many problems, they will ask you for your legal documents or any other method to verify you are telling the truth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Product Ratings or Reviews Improve Google Rankings?
The is a lot of info on the web about how business reviews/ratings improve local search result rankings. However do product ratings or reviews improve PDP/PLP/Homepage (not local) rankings?
Reviews and Ratings | | rigelcable0 -
User ganarated reviews and SEO
Have ideas on how to present hundreds of user ganarated reviews on website in a Google friendly way? "Load more" / calling APIs / or pagination seems to have disadvantages for ranking for this content. Any suggestions, inspiration, tools and articles appreciated.
Reviews and Ratings | | Joseph-Green-SEO0 -
3rd Party Reviews - Schema Implementation
Hi, Currently my client displaying Ratings & Reviews from a third-party (TripAdvisor) service and only displaying 5 reviews but not showing "Read More Reviews" button to TripAdvisor page. Now I would like to use Rich Snippet schema markup code on these rating & reviews but below are my few concerns, could you please guide me: 1. Can I use Rich Snippet Schema markup code on widget of TripAdvisor Rating & Review. 2. If I apply schema markup code, Do I need to maintain TripAdvisor link for "Read More reviews". Below are the URLs which contains TripAdvisor rating & reviews after big image: https://goo.gl/DLpDXE https://goo.gl/EHVG7o https://goo.gl/ok6cYp Please let me know if you have any questions. Thanks, Satla
Reviews and Ratings | | TrulyTravel0 -
Reviews and Google - whats their relationship?
Hi there, I am trying to do some research in the field of reviews, I have set up successful review systems for local stores, but once I get to businesses that want to get reviews for their products or not a local business I cant get it straight. What should I do, What should I avoid at all costs etc., What are the basic guidelines and advice from Google to get reviews? Please give me advice and resources to anything that would be helpful with this topic and the topics listed below What are Google restrictions and requirements for reviews in a local business and a national business? Schema markup for reviews. Product reviews vs company/store reviews Thanks I really appreciate your time and help
Reviews and Ratings | | Ruchy1 -
Does Google's 3rd Party Reviews Guideline Update make Review Aggregators Obsolete?
Good day!We are concerned about Google's updated Guidelines in ratings and reviews, specifically as quoted in the SEO Roundtable: "The new guidelines specifically disallows you from using 3rd party reviews, found on other sites, and marking those up on your site."https://www.seroundtable.com/google-updates-reviews-markup-guidelines-22608.htmlThe Guidelines are here https://developers.google.com/search/docs/data-types/reviews#local-business-reviewsWe enlist the use of a 3rd party aggregate for one of our client's (service business). Since, in effect, it is a 3rd party review site, and what the shortcode does is copy reviews from that third party site and mark them up on the client website. What do you guys know about this update, and what are is your take on what the update says and how it relates to a 3rd party review aggregators? Thanks!
Reviews and Ratings | | LinkRightMedia0 -
Review page set up
Hey Gang! So I have a client with multiple locations in different metros. I would like to set up a page in WordPress for each metro that the technician can give to the happy client so they can review us. I would like to have a link to my GMB, Yelp, Yellowpages, and whatever else I can grab. Is there a badass plugin for this or what would you guys do? Much love.
Reviews and Ratings | | Meier0 -
Google Review Guidelines update.
OK Moz peeps... Right then, I have just been reading an article over on SEO RoundTable from Barry Schwartz. NEW Local review guidelines for businesses - take a look. It in effect alludes to Google stamping all over review schema and snippets, third party review solutions/providers and really trying to limit how they are used. I have interpreted the new guidelines to say that you can no longer mark up and use external stats on your own site in the form of aggregate ratings from the likes of TrustPilot, Feefo, Revoo (some uk review sites) and more.... These were the two key lines for more Only include reviews that have been directly produced by your site, not reviews from third-party sites or syndicated reviews. Aggregators or content providers must have no commercial agreements paid or otherwise with businesses to provide reviews. What does everyone else think? and how soon before people get penalised (if ever) for marking up external stats to make your own site and services look more favourable... Could definately be a slap in the face for Serp CTR and onpage conversion optimisation. Also how do people expect this to affect PPC review rating going forward. Will Partner sites become a thing of the past? Looking forward to a good discussion here 🙂 PS - I am not staff at Moz just have a t-shirt which is my avatar. I am not sure why below my avatar it suggests I am Staff due to the tag added to it. Is anyone else getting that on their profile too?
Reviews and Ratings | | TimHolmes0 -
SEO Friendly Review websites?
What are some SEO friendly online review websites? I remember Google Reviews used to show up high in the rankings but i'm not sure what the best place to direct customers to write reviews? Yelp is strong on Bing and Yahoo...but what's good on Google?
Reviews and Ratings | | Souk0