Managing Large Regulated or Required Duplicate Content Blocks
-
We work with a number of pharmaceutical sites that under FDA regulation must include an "Important Safety Information" (ISI) content block on each page of the site. In many cases this duplicate content is not only provided on a specific ISI page, it is quite often longer than what would be considered the primary content of the page. At first blush a rel=canonical tag might appear to be a solution to signal search engines that there is a specific page for the ISI content and avoid being penalized, but the pages also contain original content that should be indexed as it has user benefit beyond the information contained within the ISI. Anyone else running into this challenge with regulated duplicate boiler plate and has developed a work around for handling duplicate content at the paragraph level and not the page level?
One clever suggestion was to treat it as a graphic, however for a pharma site this would be a huge graphic.
-
This was suggested, along with using "noindex" URL content to populate the iframe.
-
Is there anything keeping you from putting the ISI content in an iframe? Search engines don't identify the content in the iframe as part of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same product in different categories and duplicate content issues
Hi,I have some questions related to duplicate content on e-commerce websites. 1)If a single product goes to multiple categories (eg. A black elegant dress could be listed in two categories like "black dresses" and "elegant dresses") is it considered duplicate content even if the product url is unique? e.g www.website.com/black-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/elegant-dresses/black-elegant-dress duplicated> same content from two different paths www.website.com/black-elegant-dress unique url > this is the way my products urls look like Does google perceive this as duplicated content? The path to the content is only one, so it shouldn't be seen as duplicated content, though the product is repeated in different categories.This is the most important concern I actually have. It is a small thing but if I set this wrong all website would be affected and thus penalised, so I need to know how I can handle it. 2- I am using wordpress + woocommerce. The website is built with categories and subcategories. When I create a product in the product page backend is it advisable to select just the lowest subcategory or is it better to select both main category and subcategory in which the product belongs? I usually select the subcategory alone. Looking forward to your reply and suggestions. thanks
Intermediate & Advanced SEO | | cinzia091 -
Please provide solution for my website? Duplicate content Problem
I have 2 Domains with the same name with same content. How to solve that problem? Do I need to change the content from my main website. My Hosting is having different plans, but with the same features. So many pages were having the same content, and it is not possible to change the content, what is the solution for that? Please let me know how to solve that issue?
Intermediate & Advanced SEO | | Alexa.Hill0 -
Do search engine consider this duplicate or thin content?
I operate an eCommerce site selling various equipment. We get product descriptions and various info from the manufacturer's websites offered to the dealers. Part of that info is in the form of User Guides and Operational Manuals downloaded in pdf format written by the manufacturer, then uploaded to our site. Also we embed and link to videos that are hosted on the manufacturer's respective YouTube or Vimeo channels. This is useful content for our customers.
Intermediate & Advanced SEO | | MichaelFactor
My questions are: Does this type of content help our site by offering useful info, or does it hurt our SEO due to it being thin and or duplicate content? Or does the original content publishers get all the benefit? Is there any benefit to us publishing this stuff? What exactly is considered "thin content"?0 -
Duplicate Page Content Errors on Moz Crawl Report
Hi All, I seem to be losing a 'firefighting' battle with regards to various errors being reported on the Moz crawl report relating to; Duplicate Page Content Missing Page Title Missing Meta Duplicate Page Title While I acknowledge that some of the errors are valid (and we are working through them), I find some of them difficult to understand... Here is an example of a 'duplicate page content' error being reported; http://www.bolsovercruiseclub.com (which is obviously our homepage) Is reported to have 'duplicate page content' compared with the following pages; http://www.bolsovercruiseclub.com/guides/gratuities http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/holland-america-2014-offers/?order_by=brochure_lead_difference http://www.bolsovercruiseclub.com/about-us/meet-the-team/craig All 3 of those pages are completely different hence my confusion... This is just a solitary example, there are many more! I would be most interested to hear what people's opinions are... Many thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Duplicate peices of content on multiple pages - is this a problem
I have a couple of WordPress clients with the same issue but caused in different ways: 1. The Slash WP theme which is a portfolio theme, involves setting up multiple excerpts of content that can then be added to multiple pages. So although the pages themselves are not identical, there are the same snippets of content appearing on multiple pages 2. A WP blog which has multiple categories and/or tags for each post, effectively ends up with many pages showing duplicate excerpts of content. My view has always been to noindex these pages (via Yoast), but was advised recently not to. In both these cases, even though the pages are not identical, do you think this duplicate content across multiple pages could cause an issue? All thoughts appreciated
Intermediate & Advanced SEO | | Chammy0 -
Frequent FAQs vs duplicate content
It would be helpful for our visitors if we were to include an expandable list of FAQs on most pages. Each section would have its own list of FAQs specific to that section, but all the pages in that section would have the same text. It occurred to me that Google might view this as a duplicate content issue. Each page _does _have a lot of unique text, but underneath we would have lots of of text repeated throughout the site. Should I be concerned? I guess I could always load these by AJAX after page load if might penalize us.
Intermediate & Advanced SEO | | boxcarpress0 -
Does duplicate content on a sub-domain affect the rankings of root domain?
We recently moved a community website that we own to our main domain. It now lives on our website as a sub-domain. This new sub-domain has a lot of duplicate page titles. We are going to clean it up but it's huge project. (We had tried to clean it even before migrating the community website) I am wondering if this duplicate content on the new sub-domain could be hurting rankings of our root domain? How does Google treat it? From SEO best practices, I know duplicate content within site is always bad. How severe is it given the fact that it is present on a different sub-domain?
Intermediate & Advanced SEO | | Amjath0