High or low volume keyword
-
Does it take longer to rank on high volume versus a low volume keyword ?
if so why
Thank you,
-
Moz Bar has a Keyword Difficulty tool that generates right on your SERP - if you don't have Moz Bar downloaded, I would highly recommend!
-
If keyword Difficulty metric is my helper based on your experience do you have an idea of timing...
Based on my experience I have noticed that when the keyword difficulty is around 15 to 20 it takes about a week to 2 weeks to see some changes.
However, when the keyword difficulty is high like in the 45 to 55 range, do you know how long it can take ?
I have heard that for keyword difficulty of a 100 like on the keyword seo, it can take up to 2 years.
-
My gauge for this is to visit the SERPs and see WHO is ranking on the first page. The number competing and the volume matters a lot less than who is competing and what type of content has earned them these rankings. If I think that I can compete with their content then I attack - it does not matter the number competing or any other metric - if you have a good site and can defeat their content then you can probably attract enough links to become competitive over time.
I think about it like this... Do not fear competition, because where there is competition there is probably also a lot of traffic and a lot of money changing hands. You can often make decent money from long tail keywords on the edges of the fight and if you can break onto the first page of the SERPs there is likely a good payday.
-
It's a matter of competition, not volume.
High volume keywords have high competition.
Low volume keywords don't necessarily have low competition e.g: keywords like mesothelioma compensation will be hard to rank for despite relatively low search volume.It takes longer to rank for a keyword where competition is higher. Keyword Difficulty metric is your helper here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage Ranking For Service Keyword (KW Cannibalisation)
Hi All! I will try and keep my question brief, any advice is greatly appreciated. I have a client that is a well establish coach hire company, naturally their main priority is to be ranking for 'coach hire' in their surrounding area. The homepage and /coach-hire/ page - both appear to compete against each other in the search results. The homepage is positioned higher up the rankings, it also has historical backlinks with anchor text relating to coach hire, whereas the /coach-hire/ page doesn't have all that many backlinks. The company has a few services that it offers through it's website - Coach Hire, Coach Day Trips & School Bus Services. The Day Trips and Bus Services pages rank well for their respective keyword. My question therefore, is - should I focus on making the homepage the best page for the 'coach hire' term and forget about trying to get the /coach-hire/ page to outrank the homepage? If so, what's the best way of doing this in terms of what happens to the /coach-hire/ page? Any advice is greatly appreciate and if you need any other info, just let me know. Many thanks, Gareth
Intermediate & Advanced SEO | | meowth240 -
Ecommerce store on subdomain - danger of keyword cannibalization?
Hi all, Scenario: Ecommerce website selling a food product has their store on a subdomain (store.website.com). A GOOD chunk of the URLs - primarily parameters - are blocked in Robots.txt. When I search for the products, the main domain ranks almost exclusively, while the store only ranks on deeper SERPs (several pages deep). In the end, only one variation of the product is listed on the main domain (ex: Original Flavor 1oz 24 count), while the store itself obviously has all of them (most of which are blocked by Robots.txt). Can anyone shed a little bit of insight into best practices here? The platform for the store is Shopify if that helps. My suggestion at this point is to recommend they all crawling in the subdomain Robots.txt and canonicalize the parameter pages. As for keywords, my main concern is cannibalization, or rather forcing visitors to take extra steps to get to the store on the subdomain because hardly any of the subdomain pages rank. In a perfect world, they'd have everything on their main domain and no silly subdomain. Thanks!
Intermediate & Advanced SEO | | Alces0 -
Keyword explorer
Hello, I was trying the keyword explore and got some questions : I first used it with all the search terms for the keyword "italy bike tours" and came across terms like this one "tuscany bike tours florence italy" Does it mean I have to include this exact expression in my content or do I just need to include somewhere in my content the words tuscany and florence ? Then I did the same search but this time with closely related keywords and the keyword explorer give me the word "pasticceria" or "tirrenia" are being closely related to the keyword italy bike ... How does the keyword explorer find those words because I don't see how those can be related... If someone could explain that would be awesome. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Search engine keyword rank - easiest way to check the keywords that rank across website
What is the best keyword ranking tool you have used? I have used various tools by which I am expected to identify and input the keyword I want to track... However, recently I was introduced to Searchmetrics, which I think automatically pulls in the keywords a website ranks for, without the need for manual input from the SEO (I haven't used this tool yet, so apologies if I am incorrect!). Do any other rank trackers work like this? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart1 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
Is irrelevant backlinks real? And does anchor text affect all keywords?
I ask because I see many of my competitors with irrelevant backlinks still ranking at the top, despite what SEO say about it. I have a Web Design business, most of my competitors have their backlinks from sites they built ie "website by _____" and thats how they rank at the top. Should I keep getting backlinks from my clients (with permission)? Also does anchor text on backlinks affect all keywords in your website? Example is if you provide multi services ie plastering and decorating. You have 100 links pointing to your site with anchor text of "plastering". Technically your site still has 100 backlinks, will that also help boost the onsite optimisation for the keyword "decorating"?
Intermediate & Advanced SEO | | Marvellous0 -
Is it better to use geo-targeted keywords or add the locations as separate keywords?
For example... state keyword (nyc real estate) or keyword, state (nyc, real estate) = 2 keywords Thanks in advance!
Intermediate & Advanced SEO | | Cyclone0 -
Keyword research with smart search suggestions?
I found a smart search suggestion plugin that looks amazing and thought I'd see if anyone has experience with it. www.suggest.io looks like a great usability improvement and even helps to do keyword research with what your visitors are searching on your site. I'm excited about it and feel like it is too good to be true. Does anyone have experience with this plugin or something similar?
Intermediate & Advanced SEO | | TheDude0