Google related searches
-
Hello,
Are the related searches, the words that I should use when writing my content.
For ex : when I type online spreadsheet in google, in the related searches it list online spreadsheet open source and spreasheet download.
Does it means that when writing content I should included those terms in order to be relevant on the keyword online spreadsheet ? because they are considered closely related by google ?
-
It's my understanding that simply having them in the same body copy, and perhaps in some headings as well, will suffice.
-
Thank you for your reply. Do the keyword I use need to be in the same sentence as my main (the keyword I want to rank for) or can they be in sentences nearby.
Saying something like :" Online spreadsheet to download for free". ( in bold are the related keyword that I write In the same sentence) or can it be something like this (where the related keywords are in another sentence: Online spreadsheet is the future. Download a template for free.
Thank you,
-
Hello!
I think what you're referring to is "semantic search," regarding searcher intent and closely related keywords.
Here is a fantastic Whiteboard Friday from Moz on the subject: https://moz.com/blog/related-topics-in-seo-whiteboard-friday
I would say the goal in any content writing is to provide quality content that thoroughly answers your users questions. Google's related searches and "People Also Ask" features are a great way to find out what kinds of questions your audience has regarding a given subject - like online spreadsheets.
All in all, I would say the answer to your question is yes: using keywords that Google considers closely related to your targeted keyword can make your post more helpful and thorough to users, thus more than likely increasing your chances of ranking highly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about related topics
I know that in order to rank on any keyword I need to talk about different "concepts / topics " everyone has a different word for it but let say I need to talk about multiple subject to make it simple. My question is how to find those subjects ... in some industry it is pretty straight forward you go to related search or some keyword tool such as Moz and you find what you need. Example : If "Title tag" is my main topic the subtopic that I find and that I need to cover on the same page are "title tag length , title tag checker, mobile title tag, title tag example etc..." On my keywords such as " Alsace bike tours" all I find in related searches and using all the tools out there such as Moz keyword research explorer is "Alsace cycling vacations " ""Cycling Colmar" "Alsace bike trip " etc... not really anything exiting , it means the same thing and it is just variations of the keyword. I have used other tools such as Marketmuse and they give me related topic such as "Strasbourg" "Colmar" "half timbered houses" "Alsace wine" and I am not sure it is any better... because to cover those I have no other solution that doing definitions... or describe those in details which is probably not what someone typing "Alsace bike tour" is looking for. I have the feeling that all those tools are great for keywords like "content marketing" or "title tag" with a lot of requests but they fail for everything else. Can someone give me an insight on how they do to write on multiple topic where they are in my situation and based on the example I gave which topic they would cover and based on my example.. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Related Topics what is this ?
Is this questions people have about something. For example : for the keyword Title tag would a related topic would be the length because people look for the length of a title tag ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Ecommerce Google Bias?
Does Google bias the type of content which ranks? HI Guys, If i wanted to create a nice blog post around a topic like: black dresses or yoga pants. If you view google.com or google.com.au results all the top ranking URLs are e-commerce pages which list the products. There is very rarely - blog content e.g. top black dresses to wear... or 7 of the hottest yoga pants on the market. The search intent is about the same i.e. someone looking for black dresses would be interested in that blog post. So in my conclusion Google has some form of bias in delivering ecommerce sites above blog/skyscrapper form of content. Thoughts? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Google Plus Authorship
Situation Description: I have a website called Website A. I wish to migrate alot of the content from Website A to Website B. Website B will be on a completely different domain name and environment. Authors of Website A will act as contributing authors for Website B. It is also possible that other contributing authors of other websites C and D commit to writing content on Website B. Questions (1) Does it make sense to create a google plus profile under UserA@websiteA.com and link from content on websiteB to their google plus profile under UserA@websiteA.com? (2) Does AuthorRank affect PageRank? If yes, if I take the above approach would websiteA be effected or websiteB since the content writers of websiteA are contributing to websiteB? (3) Is it ok for userA to have a corporate google plus profile assuming he might also have another google plus profile under a different address? I always think it make sense that there exists a google plus profile at an employee level and another google plus profile at a personal level. (4) If an employee leaves the company, do I leave his/hers Google Plus profile alive? The fact that no more content would be published under that particular profile, would that negatively effect author rank over time? (5) Another interesting observation is that UsaToday, CNN etc do not use authorship? No authors link to their twitter profile or google plus profile. Shouln't they be doing this in terms of author rank or is author rank not that important? Thank you
Intermediate & Advanced SEO | | seo12120 -
Google Phone Numbers
What process is performed to get a company's phone number to show as "A" on google maps. Google displays the phone number for the company on the map as "A" first. It would be beneficial to get that position. Is there a sub-category of seo that does this? Thanks in advance!
Intermediate & Advanced SEO | | JML11790 -
DMCA Complaint to Google - HELP
I have several sites copying my content, which I found out via Copyscape.com. Unfortunately, this is giving me duplicate content. I filed a DMCA complaint through Google and the infringing pages were approved but the pages still remain. Can someone please help me understand this better? I thought Google was supposed to remove these pages? Am I supposed to content the site owner to get the content removed or are their pages simply de-indexed?
Intermediate & Advanced SEO | | tutugirl0 -
Transactional vs Informative Search
I have a page that id ranking quiet good (Page1) for the plural of a Keyword but it is just ranking on Page 3 for the Singular Keyword. For more then one Year I am working on Onpage and Offpage optimization to improve ranking for the singular term, without success. Google is treating the two terms almost the same, when you search for term one also term 2 is marked in bold and the results are very similar. The big difference between both terms is in my opinion that one is more for informational search the other one is more for transactional search. Now i would be curious to know which factors could Google use to understand weather a search and a website is more transactional or informative? Apart of mentioning: Buy now, Shop, Buy now, Shop, Special offer etc. Any Ideas?
Intermediate & Advanced SEO | | SimCaffe0 -
How do you rank in the "brands for:" section in Google's search results ?
There's a "brands for:" section that appears above the first organic listing for certain search queries. For example, if you search for "dedicated servers" in Google, you will see that a "brands for:" appears. How do you get listed there? Thanks, Brian
Intermediate & Advanced SEO | | InMotionHosting0