Site architecture

[imrubbish]

Hi guys,

I have a new website in the recycling bins sector called recyclingbins (dot) co (dot) uk. We are building it as we speak and just wondered if the below would be a good choice for our category pages?

office recycling bins

kitchen recycling bins

outdoor recycling bins

school recycling bins

home recycling bins

What i am particularly interested in is whether having the keyword recycling bins at the end of every category is too much?

Thank you

Jon

[CPU]

I would aim to have the page name with the full phrase (for example www.example.com/office-recycling-bins.html) and also have the full phrase in the title tags however in the navigation I would go for Office Bins, Kitchen Bins, Outdoor Bins etc.The user is aware that site is about recycling so doesn't need to be told on each navigation label.

[ronnyg28]

Hi Jon,

If your homepage is targetting "Recycling Bins", then your categories could be called "For Home" , "For Office".

Then you could have a page title "Recycling Bins For Home", also your breadcrumbs would look good Recycling Bins>For Home

Just adding my  thoughts.

[imrubbish]

Hi Ryan,

Its my fault, the site will be an ecommerce site with around 100 products in 5-6 categories and a integrated blog, the blog will have all that information targeting the longer tail keywords and low competition keywords.

Each category will have between 10-20 products in and many colour variations but these will be grouped as one product with product options.

Some products will fit in more than one category.

I am thinking about a category header Called "Recycling Bins For" then underneath having the categories as:
School
Office
Home
Outdoor

etc.

Do you think that would be best?

Thank you

Jon

[RyanKent]

Without knowing a lot more information I would think a flatter architecture would be more appropriate. How many models to you have for each category? Do you plan to write articles that would apply specifically to "office" recycling bins?

I recycle myself and recently learned that I should not through pizza boxes into the recycling bin. Apparently the grease is an issue. An article can be written on the topic but it would fit best in the general "recycling bin" topic rather then any of the categories you mention. I am having a hard time thinking of any topic which would apply to only those categories. I can see "personal" and "commercial" use but not much further. It could be my lack of knowledge on the subject which is where your expertise comes in.

[ronnyg28]

You can still target them keywords even by not including "recycling bins" in the category name.

You can optimize on each page by using meta title,content,headers etc..

[imrubbish]

Hey Ryan,

I guess i am trying to see how i could split the categories up to target those keywords, still be relevant to the site and not be spammy.

Ultimately i am only selling recycling bins. I could use just the first word of each suggested keyword above, but then from any seo point of view i would be struggling to rank those category pages more wouldnt i?

Thank you!

Jon

[RyanKent]

Those titles seem fine for pages or articles. For categories the inclusion of "recycling bins" on a site dedicated to recycling bins does seem spammy. I would especially not recommend using those titles in your navigation.