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Google balances SERP results with positive and negative News/PR?

Intermediate & Advanced SEO

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cathywix last edited by

Hey guys,

We did reputation management back in March 2017.

We basically built high quality links to online assets such as linkedin, twitter, facebook, positive PR articles and other web properties in order to rank them higher then negative PR.

However there was 0 change (the link building was solid). And the negative PR remains in the top 10 with also positive new articles about the site.

At this point, i believe that Google is keeping the negative PR in the top 10 to keep balanced SERP results.

Does anyone know if this is something Google does to balance positive and negative results?

Cheers,

Chris
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