User Intent - Office Chairs & Content Writing
-
Hi
I'm trying to look for ideas for content on office chairs. Any ideas on where to start with user intent for this type of search query? I'm using answer the public to gather some ideas.
Some are good ideas, but I can't actually find any search volume for the phrase so then I'm unsure whether to devote time to writing something. Surely most people want to just find a supplier, buy the chair & they don't want a huge informational piece how to buy a chair.
Our competitors are the likes of amazon, and a load of other huge companies with high DA - so I'm looking at types of content we can write, people are interested in reading about chairs, which is less competitive..I'm not sure that exists...
Any help is appreciated
-
Yup, can do the same approach with SF. You can run it in List Mode which will let you upload the list of URLs to crawl, and you can set up an Extraction to separate out the h3s (Configuration > Custom > Extraction)
Paul
-
Not sure how to do it with Frog, but I'm pretty sure you can. You can always start a chat with guys from Netpeak Spider's support, they'll show you how to setup everything, just send them a link to this thread
-
Can you do the same thing with screaming frog? I'm not sure how you do it?
-
Wow thanks, I'll give this a go
-
Here's what I would do if I needed keywords about chairs with commercial intent.
Step 1: Get as many keywords related to this topic as possible.
Step 2: Paste your list of keywords into notepad++
Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairsStep 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch
's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.
Example: https://i.imgur.com/x5UMGSU.png
Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.
Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.
Step 7: separate commercial queries from informational
Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will exit intent layer harm google ranking? What if third party ad in exit intent layer?
We plan to implement an exit intent layer.
Intermediate & Advanced SEO | | lcourse
For mailing list expansion and/or to display personalized third party advertising. Any negative impact this may have on google rankings?
Shall we limit exit intent layer so to show only to users who visited at least 2 pages on our site?
Shall we reduce size of layer on mobile?
Anything else to consider to minimize potential negative impact on google rankings?0 -
Video Hosting & Embedding
Hi Does anyone have experience with Wistia and does it still hold try embedding a video from Wistia is better for SEO? Or is there no difference with this compared with YouTube if embedding a product video on your product page? Thanks!
Intermediate & Advanced SEO | | BeckyKey0 -
Duplicate content across domains?
Does anyone have suggestions for managing duplicate product/solution website content across domains? (specifically parent/child company domains) Is it advisable to do this? Will it hurt either domain? Any best practices when going down this path?
Intermediate & Advanced SEO | | pilgrimquality0 -
Title & Keywords
Hi Quick question on arrangement of keywords in titles. I know the order isn't so important anymore, but would there be a real issue if I want to rank for 'Henry Xtra' but my title reads 'Numatic Henry Xtra Vacuum Cleaner' Rather than 'Henry Xtra Vacuum Cleaner' ?? Will it really make much difference? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
SEO Tools for Content Audit
Hi i'm looking for a tool which can do a full content audit for a site for instance - Find pages which: • Lack text content. • Finds pages with lengthy meta descriptions • Finds missing H1 tags or multiple H1 tags . • Duplicate meta descriptions. • Find images with no alt text Are there any tools besides the ones on SEMOZ which can enable me to do a full content audit on factors like these. Or any SEO audit tools out there which you can recommend. Cheers, Mark
Intermediate & Advanced SEO | | monster990 -
Press Release and Duplicate Content
Hello folks, We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise. Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire. I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions. Thank you
Intermediate & Advanced SEO | | Aviatech0 -
First link importance in the content
Hi, have you guys an opinion on this point, mentioned by Matt Cutts in 2010 : Matt made a point to mention that users are more likely to click on the first link in an article as opposed to a link at the bottom of the article. He said put your most important links at the top of the article. I believe it was Matt hinting to SEOs about this. http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457 I've asked this in private and Michael Cottam told me he read a study a year ago that indicated that the link juice passed to other pages diminished the further down the page you go. But he can't find it anymore ! Do you remember this study and have the link ? What is your opinion on Matt's point ?
Intermediate & Advanced SEO | | baptisteplace0 -
SEO for Korea - Naver & Daum
Google and Yahoo have very little market penetration in the Korean markets. Instead, the popular search engines are Naver and Daum. Naver seems to like keeping traffic within its own network of sites. Does anyone have tips for what things might work to increase search visibility in Korea?
Intermediate & Advanced SEO | | art-boy0