Secondary related keywords
-
Hi,
Let' say one of the topics I want to talk about is "wine tasting2. I do a search in the keywords tool and I find related keywords such as "wine tasting chicago" and all the words that I find do not apply to me because I do "wine tastings in Bordeaux". How do I deal in a situation like that ? Can I type in the keyword tool "wine tasting bordeaux" even though my topic is wine tasting ?
I took "wine tasting" but I could apply that to the word "chateaux" where none of the related keywords apply to me. I run into issues when the topics are "large".
The other question I have is still about "wine tasting" if I find secondary related keywords that apply to me such a "wine tasting in bordeaux", "wine tasting cellars" do I still need to add in my content the word "wine tasting" by itself in addition to the 2 related keywords or can I just only put the 2 related keywords ?
Thank you,.
-
Hello Ruth,
Thank you for your answer about the wine tasting.
I just got a quick question. For an expression like "Sicily bike tours" when you do your related keyword research with keyword explorer do you split the expression by doing a research for "Sicily" and look for related keywords and then you do "bike tours" and look for related keywords
Or
Do you do the entire expression ? Sicily bike tours and look for the related keywords for the entire expression.
Thank you,
-
Thank you very much Ruth, this is a very helpful answer that answers my question in detail.
Just got one more question. For example if in the keyword explorer I type "south tyrol" and the keyword explorer gives me as a related keywords "südtirol" and "south tyrol villages", which one is best to use ?
Is is best to use the one with the word south tyrol with in (south tyrol villages) even the tough it has a relevance of 2 or südtirol even though it doesn't have the word south tyrol within it but a relevance of 5 ?
Thank you,
-
"Wine tasting" is a very broad topic. Do a Google search for "wine tasting" in an incognito or private window, and you will see that Google serves up local results for places to go wine tasting in your area, meaning that Google understands the term to have local intent - people who search "wine tasting" are looking for places nearby to go wine tasting.
For a term with local intent, you want to make sure that your Local SEO is strong - that your website clearly says your name, address, and phone number; and that your local listings are claimed using a tool like Moz Local. By targeting the term "wine tasting in Bordeaux," you are effectively targeting the term "wine tasting" for the people you care about. You wouldn't want to rank for "wine tasting Chicago" since people from Chicago won't come to you for wine tasting.
For a very broad term, it's always best to narrow it down to a related keyword. You can certainly look at "wine tasting bordeaux" in the keyword tool and see what comes up. The volume for the keywords will be smaller, but it will be much easier to rank for that term and you will know that people who search for it are the people you want to reach.
If you are targeting a more specific term like "wine tasting cellars," you will also be adding the term "wine tasting" to your page a lot - since you can't say "wine tasting cellars" without saying "wine tasting"! Focus less on using the exact keyword phrase every time, and more on using natural variations of the term. This will make your content look more natural to both users and search engines. If you were writing a page targeting "wine tasting in bordeaux" and "wine tasting cellars," and were just writing about the topic without thinking much about keyword use, you would find yourself using variations of the terms, like "bordeaux wine," "wine cellars, "wine tasting," "wine tasting in southern France," etc. That is an OK thing to do, and even a good thing to do! Google expects to see these types of related term on the page. You just want to make sure you're using your target keywords in prominent places on the page such as your title, heading tags, and in the first few paragraphs, and that you're creating great content on the topic you've chosen.
Think about people who are searching for those terms. What kind of information would they want to see? This might be things like: What time is the tasting room open? What sort of wines can they taste there? Is there a tasting fee? Where is the winery located? What is the best way to get there? Including this sort of information provides a complete answer to their query, which is what Google is looking for.
I hope that is helpful!
-
Thank you Steve for your answer but I don't see how it answers my questions. Sorry...
Could you develop on it so that I understand what you mean.
Thank you,
-
Take a look at the search results for some of your target queries. Take the top ranking site URLs and put them into Moz's keyword explorer and use the exact page option.
This will give you a sense of the types of keywords the content showing up for your query may be ranking for and help with your research.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Newbie Keyword optmization question
I'm optimizing this page: http://gainesvilleholistichealthcare.com/treatment-options/acupuncture/ This is for a local, Gainesville, Fl acupuncturist. The words that show the most search volume on GKT for the city of gainesville are "acupuncture" followed by "acupuncture gainesville fl". Will optimizing for "Acupuncture in gainesville" or "Your Gainesville Florida Acupuncture solution" optimize it for both of these important terms? I guess my question really is, how specific does the match between the searcher's phrase and the KW's I use need to be.
Keyword Research | | Graphbyte0 -
Keyword research
I know this is a dumb question but how do I perform a full keyword research in MOZ? Saw this post: http://moz.com/help/pro/researching-high-potential-keywords but that's pretty much outdated. I appreaciate your response. Thanks,Tony
Keyword Research | | chickenjoy20130 -
How many keywords is too many?
Hi there Moz'ers, I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books. So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level. Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path! For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin. Thanks for your time and all comments very much appreciated. FREE T-SHIRT to whoever has the best solution 🙂 cheers
Keyword Research | | theaffair
Zoltan0 -
Competitive keyword ranking
Hi, I'm checking the SEOMoz keyword rankings report. I've set about 30 keywords and it's awesome to see how they rank and how many times they were clicked. However it would be interesting to see whether the keywords that I entered are competitive or not. It's not worth putting a lot of energy in making non competitive words rank higher I guess. So my question is: is it possible to see whether or not ranked keywords are competitive or not? Thanks!
Keyword Research | | webctp0 -
What do broad match keywords represent?
Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there? Any help with this concept would be much appreciated.
Keyword Research | | ZakGottlieb710 -
Keyword question
In my keywords should they include the city name or not? Example..... plastic surgery or plastic surgery Orlando I know the search engine knows what city i am in, if i search for plastic surgery and i live in Orlando, does it pull up world wide plastic surgery links first or local plastic surgery clinics? Thanks in advance. Daniel
Keyword Research | | dools0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050 -
Best keyword research tool
Okay, what is the BEST keyword research tool? I've heard all across the board, but I'm looking for preferrably a free tool, but just want to use one that can do competitive research, as well as find me a ton of long tail.
Keyword Research | | azguy0