Sale-a-day websites massive unused seo power, where's their marketing?
-
How do these companies market themselves so well? Is it 90% social media?
I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
-
Agreed. These sites are big on referrals. If you invite a friend and they make a purchase you receive a kick-back. Your friend also receives a discount on their first purchase on some of these, etc.
This promotes passing on the message and is a huge marketing tool.
-
If you truly provide an exceptional value for customers or if you fill a niche need in an exceptional way, all you have to do is let a few people know about it and the marketing will take off on it's own. Do something better then anyone else to where people want to tell their friends about it.
When you can walk into a large office environment and notice employees in their cubicles talking about your site or company with their co-workers, you are probably doing something very well or, as EGOL would say, kick-ass
-
hehe..things I can tell you about hautelook and gilt. Let me put this in simple terms so you will understand better.
These sites work on closeout items from brand stores (think about groupon) except much larger picture with product to clear out - seasonal clearances. In one day for example products from company I work with cleared products on haute for 45K..That is just one day.
Marketing. Very simple. Email Lists. Extremely large email lists and referrals. We are talking about millions. What you need to know that each one of those stores is not started by an average guy. These are huge chains like nordstrom, macy's that use their mrkt initially to start it and then it is all about friend referrals. Super cool idea. Be big to become big. Stay tuned though - these are little fish still. In spring you will see what zappos is doing with it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is ASO The End of SEO?
App Store Optimization (ASO): Is It Really the New SEO? Which type of technique we have to follow in ASO? Is it same in different App store or every APP store have same technique?
SEO Learn Center | | afycon1 -
Developing A Survey To Assist With SEO Plan
Hello everyone, I searched through the forums to see if this has come up but it appears that it has not. I am in the process of developing an SEO plan for a client as part of an educational research project. As part of general research, we are planning on sending out a survey/questionnaire to all of the client's contacts in order to help us develop the SEO plan. Obviously a big emphasis would be placed on keywords (i.e. what keywords would you use if you were looking for ______) but there are other areas to look at as well. So, I would greatly appreciate any suggestions regarding the types of questions to ask in a SEO research project like this. What would you ask? What would you be interested in? If clarification is needed, please let me know.
SEO Learn Center | | Function50 -
I've a monthly budget of $500 for inbound marketing, please suggest me services/resources on which i can spend this money
We are a SME that is into Mobile apps development services. I would like to know how best i can use a monthly budget of $500 specifically in inbound marketing efforts. Please provide me a list of services/resources ( Free and Paid ) which can help me. Any other suggestion will be a great help Thanks in advance
SEO Learn Center | | Harshaseo0 -
Market Motive - Take their SEO Course?
Hi there, I'm considering taking Market Motive's online SEO course for $3,500. It's a steep price for me so I wanted to ask you guys if this is a wise choice. The course would grant me certification and is around 90 days to complete. Has anyone had any experience with this course? It seems a little old, but Market Motive claims they update their videos.
SEO Learn Center | | StephBertha0 -
Best Sales Copy Training / Clickbank Training
I would like to learn about creating clickbank products that sell, building an opt in list, designing mini sites to bring in sales, what words to use in the copy, etc... Any training on this anywhere? Complete courses or specialty training?
SEO Learn Center | | getbigyadig0 -
Doing SEO when using location is not an option
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
SEO Learn Center | | questfore0 -
What are the things I should tell my website developer to keep in mind for on-page SEO wise while outsourcing it?
I have done the keyword research for my target and will do the copy writing in-house suited for both visitors and bots.Like suitable headers and mention of keyword in the content,mention of keyword in link,having video in the page if possible etc. I need some help for a proper interlinking strategy and main question is, what are the things to be taken care of in coding/development SEO wise,which should be told to developer. I am going for custom development in .NET platform( if it matters anyway ) My site will have 3 products/services page and rest are resources and Q&A community. I am targeting the keywords for 3 products. Q&A community and resources should help me in long tail keywords. Any kind of advice,suggestion is welcome. Thanks
SEO Learn Center | | RyanSat0 -
What should we include in the updated developers SEO cheat sheet?
Hey folks, Do you all remember the developer's SEO cheat sheet? It's super awesome. But it's also a little old. What super awesome ideas do you have for the updated version? What should we include? What should we take out? Any developers around - what SEO knowledge would you most like to see in a cheat sheet? Thanks!
SEO Learn Center | | TomCritchlow3