How to Find a Competitor's Target Keyword for a Particular Webpage
-
I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.).
But what is the best method for finding out what a competitor's target keyword is for a particular web page?
For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?
-
I'd go to the SEMrush dashboard and copy/paste the URL in the search box. Then press the orange search button.
You will get a report that shows the keywords that the page ranks for and the rankings that they currently hold.
The keywords that they are targeting can, and usually are, very different from the keywords that they are ranking for -- and the keywords that they are targeting is less valuable information than the keywords that they are ranking for.
And, on that I hold that the intentions of other people who own a website can not be divined, nor is their smarts anything that I would be willing to bet my money on.
-
Hi,
Best way to find competitors keyword is as you mentioned by looking keyword used in title tag,
tag and webpage content of particular webpage.
Second you have to do backlink analysis and find backlink anchor text. I don't think any other way to find competitors target keyword.
Here is a detailed article on the same from wordstream - https://www.wordstream.com/blog/ws/2017/11/09/competitor-keywords
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
No SERPs contains my keyword phrase
Hi! I have a question that is the best described by an concrete example: When I use Google UK and search for a keyword "wood floor" why the top 100 search results show pages for "wood flooring" instead? Is it because that keyword is simply more popular and pages are in general better optimized for "flooring"?
Keyword Research | | KAN-Malmo1 -
Sudden keyword rankings drop
Hi, My latest MOZ report has indicated there has been a significant drop in ranking for 65 keywords, some by as much as 30 places. This is not something I have experienced before and seems very drastic. Is there a reasonable explanation or fix for this? Thanks for any advice!
Keyword Research | | cudge0 -
Low Competition Keywords
My blog, which started in May, is doing really well except with Google. My traffic is growing and so are my subscribers etc but my keywords have very high competition. I don't really like google's new keyword research tool. Any advice for finding keywords I have a chance with? I am only ranking in the top 50 for one keyword (#1-2 spot) but it doesn't give me a lot of traffic. Thanks!
Keyword Research | | blogger20130 -
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords I should target
Can someone please give me links to the most valuable tools that I can use to quickly find the most important keywords (highest # of google searches) for my niche. I know of google adwords tool, wondering if there is something better. Thanks
Keyword Research | | limens0 -
Best Keyword Research Tool
Can anyone please recommend the best keyword research tools available, we specialise in the travel industry and struggle to find new keywords as the more niche ones always show no traffic searches in the google keyword tool so it is really difficult to make a judgement. We know from google analytics that some niche keywords really are useless and while they are no. 1 they generate no traffic. I hope you can help Thanks! Andy
Keyword Research | | iprosoftware0 -
How Many Keywords Should You Target Per Page?
What do you think is the most appropriate/efficient amount of keywords to target per page for a website? Obviously, it may depend on the type/size of the site, but I've noticed different results with different clients. Early on, I targeted way too many keywords per page, then scaled them back as I learned more. I'm almost starting to think that you should just target 1-2 keywords per page to be efficient and more natural. Thoughts?
Keyword Research | | MichaelWeisbaum0