How MOZ OSE Work and calculate Compare Links Metrics ?
-
I want to know everything about compare links metrics. Like how Moz work and calculate this value of
- Internal Equity-Passing Links
- External Equity-Passing Links
- Total Equity-Passing Links
- Total Internal Links
- Total External Links
- Total Links in each metrics ( Page Specific Metrics: Subdomain Metrics: Root Domain Metrics: )
Each metrics Show different value for same metrics.
-
Absolute pleasure! Your gratefulness is even more appreciated!
Eli
-
Hello,
Thank you for replying.
I especially appreciate the information that you have provided me and the details that you’ve shared regarding the niche.
Your generosity is kindly being appreciated.
Best Regards.
-
Hey,
Thanks for reaching out to us!
Open Site Explorer and the Link Analysis page of Moz Pro Campaigns are both tied to our Mozscape index, which tends to update roughly once a month.
Just a few points on how we compile our index:
-
We grab the most recent index.
-
We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
-
We start crawling from the top down until we've crawled ~130 billion URLs
The idea here is that we're focusing on the highest-quality links we can find, coming from the most prominent pages of authoritative sites. So, while you may not see every link for a site within our index, we're aiming to report the most valuable ones available!
Most new sites and links will be indexed by our spiders and available in Mozscape and Open Site Explorer within 60 days, but some take even longer for many reasons, including the crawl-ability of sites, the number of inbound links to them, and the depth of pages in subdirectories. This tends to bias our index in favor of newer links. Linking data is only stored in the index for about 180 days, so unless the crawler has a compelling reason to return to your site and the sites linking to yours and rediscover those links, they can fall back out of our index again.
Total links to the domain includes internal, external, follow and no followed links.
Internal links are links from one page of your website to another page of your website. This would be something like a "Contact us" link in your navigation that points to your contact page. Internal links are not only the ones in the menus, they can also be links pointing from one post on your blog to another post on your blog. You can learn more about Internal Links here.
External links, on the other hand, are links from an outside domain to your site. For example, if a page on geekwire.com linked to a page on moz.com, that would be considered an external link because it comes from a domain outside of moz.com. You can read more about External Links here.
Linking root domains simply refers to the number of unique domains that are linking to your site. A single domain can have multiple pages linking to your site, but two links from the same domain (website) would only be counted as one linking root domain.To find out more about Link Equity, check out this link! https://moz.com/learn/seo/what-is-link-equityFeel free to contact us at help@moz.com if you want us to take a look at specific results which you are getting.Looking forward to hearing from you,Eli
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links in link lists not being discovered by Moz
I uploaded a couple of link lists to Moz about a week ago and have been tracking them. Most of the links on the list are from significant 90+ DA domains such as Wikipedia, Medium, etc. So far, Moz only seems to have discovered about 4 the 200 or so links I loaded. Do we know how long it takes for these to be discovered by Moz? Quite new to this, so any help understanding timelines for this would be appreciated.
Link Explorer | | RobertPhillips180 -
Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
Hey Moz Community, Link Explorer is now open to the public! Everyone can access it via a subscription or a free Moz ‘Community’ account. As you may know by now, the brand-new Link Explorer tool is primed to replace Open Site Explorer as Moz’s link building and analysis tool. The Link Explorer project is the result of an incredible amount of perseverance and hard work by the team, and we’re proud to be able to finally share it with you — we know it’s going to revolutionize how you approach link building and make your job easier. You can read more about the tool here in Sarah Bird’s announcement post. Because Link Explorer improves on almost every aspect of Open Site Explorer, the metrics have improved, too. That means you’re likely going to see some Domain Authority and Page Authority discrepancies between OSE’s index and Link Explorer’s index. We definitely suggest you use the new DA/PA from Link Explorer, as they’re more accurate and refresh daily rather than monthly, as was the case with OSE’s index. However, we also realize that many of you use these metrics to report to your clients and colleagues, and a sudden change or fluctuation could potentially make your job harder. Which DA is the real DA? The new DA is based on a much larger index that has many improvements, several of which are designed to make the index more like Google’s than ever before. You should consider moving towards the new DA (and the old DA won’t be updated after April 26th 2018, so the sooner the better). While there will be fluctuations as we improve the model and add features to the index, we expect it to remain largely stable and to be a far more accurate picture of a site’s authority according to how it’s seen by Google. Why is Link Explorer’s DA/PA considered better than OSE’s, and which should I trust? The larger link index with improved crawl selection allows us to produce a stronger model that includes a much larger proportion of the web. That being said, DA and PA should always be considered in the context of your competitors. A drop in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Is Domain Authority/Page Authority an absolute score or a relative one? Both DA and PA are relative to the Internet as a whole. If Facebook acquired a billion new links, everyone’s PA and DA would drop relative to Facebook. Because of this, it’s always best to look at PA and DA in comparison to your competitors. What does a drop/raise in DA mean in Link Explorer vs OSE? How can I explain this to my clients when I’m reporting it? DA and PA should always be considered in the context of your competitors. A drop or raise in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Reporting that your site has moved from a DA of 45 to a DA of 42 doesn’t tell the whole story, but reporting that your site has a DA of 42 while your main competitor moved from a 43 to a 37 shows that, relative to the sites you’re competing against in the SERPs, your site has significantly more authority and ranking power. What’s happening to MozTrust and MozRank and why, and what should I replace those with? The improvements to our DA/PA and Spam Score metrics now now account for more important nuances in helping you determine one site’s ability to rank higher than another. Because they no longer correlate with Google’s ranking model as well as they used to, MozRank and MozTrust are being deprecated for better metrics. Users should rely on Page Authority, Domain Authority, and Spam Score to determine the importance and quality of pages, domains, and links. I have historical data I use to help my clients benchmark their progress. What do I do now that DA is calculated differently? You should annotate any KPI changes referencing the change in DA and PA. However, most importantly, you should compare those changes to your competitors, as this will best show how strong your site’s authority is relative to the sites you’re competing against in the SERPs. We take updating our metrics very seriously, and our last major update to the model was 7 years ago. Users of Domain Authority and Page Authority can expect us to continue to produce steady, reliable metrics for the long haul, and only make changes to these metrics when we believe the benefits dramatically outweigh the stability of the metric. Do you have any questions about the new metrics? Anticipating a tough time reporting changes to clients or bosses? Metrics, features or functionality missing that you would want to see? Let us know in the thread, and we’ll work to find a good answer for you. Hope you enjoy the new Link Explorer product and the amazing new link index powering it. We are very excited to provide this valuable data to our community and customers.
Link Explorer | | IanWatson9 -
No Internal Links
I have noticed on both OSE and also on the Crawl Test that our site www.advantageservices.net is showing only 1 internal link. I tried looking around as what might cause this but haven't been able to figure it out.
Link Explorer | | Kristine-ASNET0 -
OSE Getting Less Accurate
It seems that the more links I get the lower my DA is. My DA has been dropping for some time now as I gain more backlinks. It also does not seem to pick up anywhere close to the number of domains that is linking to my site. My url is hiddentriforce.com GWT says I have over 600 domains linking in. The majority of the links are from news or articles that we cover which other sites pick up and link to us as the source. We also have a ton of scholarship links from .edu and education sites from a giveaway that we do every year for students. Why does OSE seem to lower my DA the more I get off-page factors to the site?
Link Explorer | | Atomicx0 -
See Lost Links?
My Moz analytics campaign says i have lost some links since the last crawl on one of my sites, Is there an easy way in moz to see which links these are i lost and where from? James
Link Explorer | | Antony_Towle0 -
Moz crawler showing pages blocked by robots.txt
I've blocked a large number of pages which Moz were showing as duplicate or giving 404's in our robots.txt using /?key and /?p etc. However Moz crawler is still showing as being an issue. I assumed Roger picked up the robots.txt file, or is that not the case?
Link Explorer | | ahyde0 -
Open Site Explorer doesn't show local directories or citation links?
Why is it that when I run a link analysis for my local business sites I don't see any links from Yelp, Google+, Facebook, any local citations? Regardless of them being follow or no follow isn't the hyperlink to a website from a Yelp profile considered a link? Same with any other local business directory? I know the company is listed on a few dozen because I can see it manually but it's not showing up in Moz? Why is it that all local directories and citations with website are omitted? And since it is not there, where is a good place to go to discover these things? I have tried whitespark. It was okay but honestly I wasn't terribly impressed. The data was good, the UI was just okay, but with smaller clients it was an initial check and then very occasional checks that needed to happen. We would go months without using it.
Link Explorer | | bricegump0
