Should Ecommerce Site Give Registration Option to Customers?
-
Hi All,
Should Ecommerce Site Give Registration Option to Customers? What are then advantages and disadvantages?
Thanks!
-
Have you considered a guest registration/checkout, whereby the user creates the account by filling out the checkout options and enters required details - e.g. post address for delivery, email for confirmation / username and once check out is complete and the transaction is done you can simply ask for a password to store this registration for later use. By removing the barrier or creating the option of a guest checkout conversion rates may be improved.
for those that want to register first have this as an additional option at checkout.
-
I agree. Lots of people like registration for those reasons.
The method that you use should be determined by costs, business goals, and the level of security that you are able to provide.
All three methods are good options. Select the one that works best for your business.
-
Hi Egol,
But it will help them to know there orders of 1 year or 2 years, they can check there saved basket, wishlist, it will not require to type again and again billing address if they are regular purchaser.
Thanks!
-
No registration: This is what we do. Some customers complain because they have to enter their address and credit card information every time. We don't offer registration because we want a simple and low cost shopping cart.
Optional registration: If you offer this, only a fraction of your customers will use it, but they will be happy about it. I like this option myself. I register on sites that I trust and use repeatedly, and check out as a guest on other sites. Registration will give you customer data that can be used to learn about the customers and offer them items that they are likely to purchase.
Required registration: Lots of people really hate this. I hate this. Some potential customers will not buy from you if they must register. I leave some sites that require registration. I want to check out as a guest on most of the sites that I use. Customer data as mentioned above will be useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We use Bigcommerce and want to make changes to our mobile site
Our current mobile site does not show the banners we use on the desktop site. Can anyone tell us how we can change the mobile site to show these banners.
On-Page Optimization | | CostumeD0 -
Improving the search function on my site...
Hi all, The search function on my site is pretty bad... it basically lists every single product for any search query. Has anyone got experience integrating a 3rd party tool such as Google Custom Search or Pardot and if so which would you recommend? Alternatively, any tips on improving/ creating rules for site search would be appreciated. https://www.boardwarehouse.co.uk/ Thanks, Alick
On-Page Optimization | | Alick3000 -
Data Highlighter - custom page set
I would like to make a custom page set to highlight data on my product pages. However, I don't have a CMS catalog. I use static html pages with names that correspond to the products. They are not all in a "product" folder so don't all have "product" in their name. (or any other consistent term that I could filter out) So it seems that I can't make a custom page set of my product pages. Is it worth renaming all my pages, or moving them into a folder in order to be able to use the product tagging? That would mean that I would have to make 301 redirects for all existing product page urls. Would that adversely affect rankings and wipe out any advantage of the data highlighting?
On-Page Optimization | | bhsiao0 -
URL Structure for Home Decorating site
Hi, I am about to launch a home decorating ideas website. I am stuck to determining the ideal URL structure, and the options are: Category: myhomedecoratingsite.com/room/master-suite/
On-Page Optimization | | adepalma
myhomedecoratingsite.com/kitchen/
myhomedecoratingsite.com/room/living
myhomedecoratingsite.com/master-suite/
myhomedecoratingsite.com/living-room/ Post: myhomedecoratingsite.com/interior/beautiful-master-suite/
myhomedecoratingsite.com/interior/cozy-living-room/
myhomedecoratingsite.com/room/master-suite/beautiful-modern-suite/
myhomedecoratingsite.com/room/living/cozy-contemporary-living Are these any good? What your best suggestion? Thanks in advance for your inputs. Al0 -
Removing Tag Cloud to Decrease the number of On-Site Links?
I have website which has a tag cloud at the footer. This tag cloud or tag box has about 40 links pointing to different words(tags) pages. I believe that the tags are hardly ever clicked on by visitors, since its at the footer. If the tag cloud is removed would this decrease the number of on-site links? According crawl diagnostics summary I have 195 pages with too many links. Would removing it help? And what kind changes can I expect if they removed (seo wise)?
On-Page Optimization | | utesters0 -
How do you avoid getting hit for too many links with an ecommerce site?
On my campaign for www.fourcolormagnets.com one of my warnings was "too many on-page links". Is there any thing to do for ecommerce sites? and also, my page www.fourcolormagnets.com/rectangle-sizes.php is listed as having 744 links but, I count nowhere near that number. And idea where this comes from?
On-Page Optimization | | JHSpecialty0 -
Best Domain Name for Life Coaching Site
Hello, I am an NLP health coach. I am starting to work with both life threatening illnesses and minor diagnoses. NLP is a type of personal development. I'm wondering what your opinion of the best domain would be, keeping in mind branding, SEO, and usability/rememberability. The term "NLP" is not well known. I will be doing both phone coaching and in-person coaching. My other website (BobWeikel.com) is not very strong because of the lack of keywords in the domain, but it's easy to remember. Options are: NLPTrained.com BobWeikelHealthCoach.com BoiseHealthCoach.com (I'm in Boise Idaho) RobertWeikel.com or whatever you suggest.
On-Page Optimization | | BobGW0 -
Site-wide keyword density
A colleague of mine was saying that he has been able to get top ranking for a high traffic term by using variations of that head term on multiple pages that are associated with the main page. For example,he would optimize a landing page for the high traffic word "Construction." He would then build pages under this landing page that are optimized for variations of this word: "Construction facts," "Industrial Construction Companies," "Construction Resource Allocator" etc. His theory is that the subpages add credibility with spiders that the root page is the best for that root page. This doesn't seem like it would work, but I'm curious as to what other people think.
On-Page Optimization | | EricVallee340