Optimizing for close keyword variants

[bhsiao]

I am planning my seo project using Moz tools. I am finding keywords that are close to each other. What is the best way to optimize? If I made a page for each of the close words, it would pretty much be duplicate content.

Is it best to go ahead and make a page for each and try to make content a bit different? How different does it have to be?

Or, would i try to use the different versions of the keyword on one good page.

Thank you!

[Andy.Drinkwater]

Hi,

You never want to create multiple pages that are too similar as this will probably result in a penalty.

The best way to do this is to create your main page and then talk about the different aspects of the content and you can use these variants in there - but don't keyword stuff. Use a word or phrase if it fits, but never just try to shoehorn it in.

However, if they are very similar, you might not even need to do this because Google is good at knowing which words are similar and if your pages are good enough, it will see this.

-Andy