Meta Description used in webpage content? impact of this technique.

[HuptechWebseo]

I just do competitor Analysis, one of my competitor follow technique like

• Use Meta Title as H1 tag on each page

• Use Meta Description on Content section ( Same as meta description ).

Please suggest me is this technique work or have any benefits of this kind of thing in ranking or visibility.

[BlueprintMarketing]

Google will sometimes make its own  description based off of the content of your website however in an ideal world will not be generate your description because it would be using the one you made that people like the only way for it to change your ranking would be  people like your description  and click on it often  will be getting clicks and a higher CTR could  equals higher ranking most of the time

[HuptechWebseo]

Thank you for your response, i try same strategy for all webpage, some increase in Ranking ( No visitor ) and some got down in Ranking ( from 4th position to 198th Position).

I am confused in Meta and content description or product description. Google normally used best "Description" From website for Snippet.

[BlueprintMarketing]

Hi

**Make them for the user, not Google **

- Use Meta Title as H1 tag on each page? No H1 & title need to Consistent but not identical.

• The H1 is: Google SEO: Should Titles & H1 Tags Be Identical?
• For example, the title of this post is Consistent but not identical.
• The Title tag is: Google SEO: Should Titles & H1 Tags Be Exactly The Same?

The main thing is for you to test and see what works for your site and your rankings and users.

https://moz.com/learn/seo/title-tag

https://www.hobo-web.co.uk/title-tags/

_Use Meta Description on Content section ( Same as meta description ) _**Not really a summary for users Title Tag &  Meta Description remember only shown in SERPS & H1 are only on only on page **

https://i.imgur.com/gl0uGY6.png

The function of a meta description for your page is simple: its main purpose is to get the visitor from Google to click your link. In other words, meta descriptions are there to generate clickthroughs from search engines.

Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate (CTR) as a way of determining whether you’re a good result.

• https://moz.com/learn/seo/meta-description
• https://yoast.com/meta-descriptions/
• https://www.seroundtable.com/google-title-h1-identical-19923.html

Hope that helps,

Tom

gl0uGY6.png sAElIoY.png pQJQ8wN.png