Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Keyword Research
    4. Can I use my keyword in brackets '( )'

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Can I use my keyword in brackets '( )'

    Keyword Research
    3
    3
    4754
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • crocman
      crocman last edited by

      I need to sort my product keywords in the countries: (UK) (USA) (Global) etc.

      What does putting my keyword into brackets do - does it negatively affect my SEO?

      1 Reply Last reply Reply Quote 0
      • Smileworks_Liverpool
        Smileworks_Liverpool Subscriber last edited by

        Nicholas is correct. Brackets, (r) symbols (TM) and full stops, Pipes (like these) | and commas don't affect SEO. I have extensively tested my titles in the SERPS for CTR and found that using Pipes as delimiters is higher converting than full stops or commas. But it all depends on what looks nice. For example, we have a great number one positions with the following titles: Remarkable Braces Liverpool | From £46.50pcm | Free Whitening It's the stars that draw attention to the free whitening with your braces Veneers Cost in 2018 | Veneers Price Comparison by Cosmetic Dentists This used to be 2017 and I recently updated it to 2018, Google loves dates because users want up to date information. Don't just update the date though without making actual additions and changes to the page though. This is possibly going to negatively affect things. Smileworks Liverpool | Affordable Private Dentist Liverpool Simple pipe looks clean and emphasises our affordability. 6 Month Smiles Liverpool | Unbiased Reviews & Price Comparison Comparisons of price is a great title to use and the & symbol is fine here so it doesn't go over the word limit for a title tag Fastbraces Liverpool | Orthodontist Q&A, safety, prices and reviews Q&A is fine here too. If you google a term you can see whether google considers it to mean the same thing by it beingf shown in bold in the meta descriptions in other results. So for example 6 month smiles is the same in the eyes of google as six-month-smiles and compound hyphens, brackets and all that good stuff will only serve to emphasise and increase CTR which is huge. Get testing. It takes a couple of days for a title tag to change but you can get meaningful data from search console for your click through rates (CTR) Be creative! There is a John Mueller Q&A on the topic and that's where I learned that google doesn't care or it takes these things into account if you use them naturally and in a way that is nice to look at in the SERP or that stands out. Hope this helps 🙂 Good luck testing.

        1 Reply Last reply Reply Quote 0
        • NickW816
          NickW816 last edited by

          I don't imagine it will negatively affect SEO, and in fact, brackets and parentheses have been shown to increase CTR when in a Meta Title Tag. If you implement this I would only do it a few pages to test it, and keep track of the rankings and analytics for those pages specifically. If rankings and Analytics are the same or better, you should be good to implement it on Product Pages.

          Nick White
          SEO Services KC
          https://seo-kansas-city.com/

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • patn_studio

            Domain keyword ranking

            keyword rankings domain

            I used to use Searchmetrics (years ago) which enabled me to add in the domain name into their website, and it would provide all the keywords that rank for it. Does Moz do that do you know? Thanks

            Keyword Research | | patn_studio
            0
          • Faizali.786

            Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)

            keyword difficulty keyword explorer

            Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
            Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
            Semrush: Search volume 90k, KD 31
            Ahrefs: KD 1 (Very Easy)
            These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
            Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
            Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
            Any insights you can provide would be greatly appreciated!
            Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
            Thanks,

            Keyword Research | | Faizali.786
            0
          • NikCall

            How many keywords do you recommend tracking?

            I am working through thousands of organic keywords and would like to create a list of core keywords.  I want the list to be small enough that we can really go after these keywords and track progress.  I work for a B2B software company.  I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!

            Keyword Research | | NikCall
            0
          • rx300

            How to Find a Competitor's Target Keyword for a Particular Webpage

            I understand how to do basic keyword research and how to review a competitor's code (meta tags, etc.). But what is the best method for finding out what a competitor's target keyword is for a particular web page? For example, the URL www.example.com/about-us, what is the best method for finding out what their target keyword is? I have been using a keyword density tool to run the URLs and find the keyword or phase that appears most often but would think there is a better way?

            Keyword Research | | rx300
            0
          • Entertainment

            Tool for wildcard keyword suggestions

            Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).

            Keyword Research | | Entertainment
            0
          • CsmBill

            Keyword Conundrum...

            I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc..  My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?

            Keyword Research | | CsmBill
            0
          • IrishTimes

            Keyword Moderator List

            Hi Moz Community, I'm wondering if anyone has a comprehensive list of keyword moderators that they could share? For example: online
            buy [keyword] online
            cheap
            cheapest
            best
            top
            free
            [country name]
            [area name]
            store
            shop
            purchase etc... I always find that it's useful to run [keyword + moderator] for search volumes as it sometimes uncovers some exact match surprises that you may not have thought of. Thanks everyone! Gavin

            Keyword Research | | IrishTimes
            1
          • JDog98

            Where can I find data on growth in individual keyword search terms, over tiime?

            I am operating in an emerging market, and want to understand the underlying growth in the relevant Google keyword search terms. I can use this as a proxy for market growth. I have checked out Google Trends, but this confusingly shows peak search volumes (out of 100) not search volumes. Are there any better tools out there? Any advice would be greatly appreciated.

            Keyword Research | | JDog98
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.