Expired Content for Annual Events - Advice Please?
-
Hi,
I've started working with a client that provides VIP packages for various sporting events. They have a number of landing pages for these specific events that happen every year.
What's the best way to go about maintaining traffic and optimising these pages going forward?
I looked to see how some of their competitors are handling this and they seem to create a new landing page for the following year and simply add a '301 Permanent Redirect' to the old (expired event) so it points to the next one.
Is this the best approach or is there a better way to handle this?
Alternatively, would it be OK to simply change the dates on the existing page to the following years dates (when available) or simply add a 'Dates TBC' with some basic information.
Help/advice would be appreciated
-
I previously gave an opinion on this here....
https://moz.com/community/q/how-to-handle-annual-content-2018-2019
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggestions on dealing with duplicate content?
What are the best ways to protect / deal with duplicate content? I've added an example scenario, Nike Trainer model 1 – has an overview page that also links to a sub-page about cushioning, one about Gore-Tex and one about breathability. Nike Trainer model 2,3,4,5 – have an overview page that also links to sub-pages page about cushioning , Gore-Tex and breathability. In each of the sub-pages the URL is a child of the parent so a distinct page from each other e.g. /nike-trainer/model-1/gore-tex /nike-trainer/model-2/gore-tex. There is some differences in material composition, some different images and of course the product name is referred multiple times. This makes the page in the region of 80% unique. Any suggestions welcome about the above example or any other ways you guys know of dealing with duplicate content.
On-Page Optimization | | punchseo0 -
SEO and dynamic content
I am working on a project right now and I am looking for some advice on the SEO implications. The site is an e-commerce site and on the category pages it is using an external call to retrieve the products after the page is loaded. How it works is all content on the site is loaded, then after that a js script appends an ID and loads all of the product information. I am unsure how Google will see this, anyone have any insights?
On-Page Optimization | | LesleyPaone0 -
How best to deal with internal duplicate content
hi having an issue with a client site and internal duplicate content. The client has a custom cms and when they post new content it can appear, in full, at two different urls on the site. Short of getting the client to move cms, which they won't do, I am trying to find an easy fix that they could do themselves. ideally they would add a canonical on one of the versions but the cms does allow them to view posts in html view, also would be a lot if messing about wth posting the page and then going back to the cms and adding the tag. the cms is unable to auto generate this either. The content editors are copywriters not programmers. Would there be a solution using wmt for this? They have the skill level to be able to add a url in wmt so im thinking that a stop gap solution could be to noindex one of the versions using the option in webmaster tools. Ongoing we will consult developers about modifying the cms but budgets are limited so looking for a cheap and quick solution to help until the new year. anyone know of a way other than wmt to block Google from seeing duplicate content. We can block Google from folders because only a small percentage of the content in the folder would be internally duplicate. would be very grateful for any suggestions anyone could offer. thanks.
On-Page Optimization | | daedriccarl0 -
Adding meta description tags to Drupal 6 content
It looks as if a quick improvement to the (inherited) site that I manage would be to add meta description tags to all our pages. But I don't see a user-friendly way to modify the html headers from within Drupal. I'm debating whether to interpose CSS code between Drupal and the final html content, but I'd face a steep learning curve on CSS. Can you suggest a more excellent approach? Thanks!
On-Page Optimization | | marcellu
John0 -
Issue: Duplicate Page Content
For duplicate page content, how different should pages be? For example, I have seven locations and on each location page, we offer a discount. The discounts are the same currently and open into a pop-up window. So it looks something like this: mysite.com/locationA/dicount mysite.com/locationB/discount mysite.com/locationX/discount The pages are identical. Should I change the verbiage on each page or let it be? I noticed that our organic search rankings have dropped since our site upgrade and this is one item that SEOMOZ has noted. Thanks! DHO
On-Page Optimization | | DougHoltOnline0 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
Duplicate content
Hi everybody, I am thrown into a SEO project of a website with a duplicate content problem because of a version with and a version without 'www' . The strange thing is that the version with www. has got more than 10 times more Backlings but is not in the organic index. Here are my questions: 1. Should I go on using the "without www" version as the primary resource? 2. Which kind of redirect is best for passing most of the link juice? Thanks in advance, Sebastian
On-Page Optimization | | Naturalmente0 -
How to avoid content duplication of my websites
Hello, We are having 4 domains abc.com, abc.in, abc.co.uk, abc.com.au with same content and same inner pages (abc.com/page1, abc.in/page1 etc.) targeting on different geographical areas. How can we avoid duplicate content issue in the home page as well as in the inner pages. Abc.com is the major site. Thank you.
On-Page Optimization | | semvibe0