Click To Reveal vs Rollover Navigation Better For Organic?

[94501]

Hi,

Any thoughts, data or insights as which is better in a top navigation... click to reveal the nav links or rollover to reveal the nav links? Regular content in an accordion (click to reveal) is evidently not best practice. Does that apply to navigation as well?

Thanks! Best... Mike

[AndyMozster]

Interesting UX question. Short answer; click menu is best, but its not black and white.

Naturally its more subtle than that. You mention regular content. Regular content being hidden by any mechanism is naturally not too user friendly. Accordions can often be overlooked, text hidden in the hover state of images is a client favourite that is also terrible UX practice. The mechanism doesn't matter too much - its the fact content is hidden by an un-signposted mechanism. The author knows its there, but your visitor will not.

Menu isn't content though; its a different beast. A menu needs to exhibit good information hierarchy. We try to keep our main menu to 7 items or less, essentially for clarity of the first tier of offerings. This can often necessitate sub-menus. Sub-menus are hidden content, we're just arguing the toss about mechanism. So first off we'd suggest a nice little signpost like a downward arrow to show which main items have sub-menus

Also note we don't have hover states on touch devices, so unless you're planning on a second type of menu for that, your choice is made for you and it'll certainly need to be selection rather than hover based.

Select to get something is more in keeping with how everything else on the web works; text links, buttons etc. Hover feels more immediate but if your site demographic is broad, bear in mind that the dexterity required will elude a percentage of your audience. Consider the accessibility implications of this and your site client needs.

For example, hover menus can be a real pain when the sub-menu content is wider than the trigger area. This will have happened to all of you; hover over the main menu item, see the sub-menu item you want, move the mouse to select the sub menu item... o dear the sub menu has disappeared on you. You left the hover area before reaching the sub menu and the hover state is lost. As well as accidental deactivation its quite possible to get annoying accidental activation with hover too.

As well as audience consider the sub-menu itself. If you have a couple of small items consider hover, a massive mega-menu will nearly always be better toggled by selection. On that note, if you're using mega-menus consider Nielsens excellent guide here: https://www.nngroup.com/articles/mega-menus-work-well/ 

PS: I'd encourage everyone to start thinking about selection rather than 'clicks'. I still slip up myself, but clicks are an outmoded, desktop-centric term that is very dangerous to bandy about when making responsive websites. Much as your anchor text should never be "Click here" we should always be thinking about "selection". Selection speaks to intent and action rather than physical methodology, as that methodology can be clicking, yes, but also tapping, voice command, keyboard based, etc.