Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. International SEO - Targeting US and UK markets

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    International SEO - Targeting US and UK markets

    International SEO
    2
    2
    889
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Davide1984
      Davide1984 last edited by

      Hi folks,

      i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy).

      The site has been set up as gTLDs: www.example.com

      They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version).

      If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC?

      They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are:

      1. Add new property - www.example.com/uk and and set up geo targeting for UK

      2. Existing property - www.example.com/ set up geo targeting for US

      3. In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)?

      Few considerations:

      • Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)?

      Thank you all in advance for looking into this

      David

      1 Reply Last reply Reply Quote 0
      • katemorris
        katemorris last edited by

        Is there some reason they only want to target the US and UK and not Australia or Canada for instance?

        If it is alright with them, I would just have one site. Targeted at western-type English speaking travelers. If you can't produce a different site for the US AND the UK separately, then just create one.

        Unless there is another reason it is just the US and UK. Please share if so!

        1 Reply Last reply Reply Quote 2
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • MedicalSEOMarketing

          CcTLD vs subfolder for international SEO

          In what situations is subfolder better than ccTLD, and vice versa.

          International SEO | | MedicalSEOMarketing
          1
        • DocdataCommerce

          How to best set up international XML site map?

          Hi everyone, I've been searching about a problem, but haven't been able to find an answer. We would like to generate a XML site map for an international web shop. This shop has one domain for Dutch visitors (.nl) and another domain for visitors of other countries (Germany, France, Belgium etc.) (.com). The website on the 2 domains looks the same, has the same template and same pages, but as it is targeted to other countries, the pages are in different languages and the urls are also in different languages (see example below for a category bags). Example Netherlands:
          Dutch domain: www.client.nl 
          Example Dutch bags category page: www.client.nl/tassen Example France:
          International domain: www.client.com 
          Example French bags category page: www.client.com/sacs When a visitor is on the Dutch domain (.nl) which shows the Dutch content, he can switch country to for example France in the country switch and then gets redirected to the other, international .com domain. Also the other way round. Now we want to generate a XML sitemap for these 2 domains. As it is the same site, but on 2 domains, development wants to make 1 sitemap, where we take the Dutch version with Dutch domain as basis and in the alternates we specify the other language versions on the other domain (see example below). <loc>http://www.client.nl/tassen</loc>
          <xhtml:link<br>rel="alternate"
          hreflang="fr"
          href="http://www.client.com/sacs"
          /></xhtml:link<br> Is this the best way to do this? Or would we need to make 2 site maps, as it are 2 domains?

          International SEO | | DocdataCommerce
          0
        • Secrets

          Google.ie returning more and more UK based results, why?

          I have discovered the most infuriating issue with Google Search for Irish users and it seems to be getting increasingly worse in the last 2 years or so. This is not only frustrating as a business owner (in fact it could bring a business to its knees) but it is rage inducing as a consumer.
          Google knows the location where I am searching from and I'm using google.ie yet I still get just a small number of Irish websites usually followed by eBay and Amazon results then a never ending list of websites that are based in the United Kingdom. Now, I know the one thing that we all have in common is the use of the English language, however what we don't have in common is shipping costs. In order to slightly increase the number of Irish based companies I need to add in the phrase 'Ireland' to my search (on google.ie in Ireland) and this makes only a small difference. In fact, oftentimes Google seems to throw in the odd American or Australian site just to really wind me up.
          It's completely absurd that Google rarely returns results for .ie websites or irish based websites when searching in Ireland. Many UK companies don't ship to Ireland (including many of the eBay and Amazon results). This is killing Irish businesses who have the products and cheaper or free shipping and many how are working damn hard on their SEO are still being passed up for companies that have nothing to do with our economy.... Why oh why is this happening.

          International SEO | | Secrets
          0
        • romh

          Country subfolders showing as sitelinks in Google, country targeting for home page no longer working

          Hi There, Just wondering if you can help. Our site has 3 region versions (General .com, /ie/ for Ireland and /gb/ for UK), each submitted to Google Webmaster Tools as seperate sites with hreflang tags in the head section of all pages.  Google was showing the correct results for a few weeks, but I resubmitted the home pages with slight text changes last week and something strange happened, though it may have been coincidental timing. When we search for the brand name in google.ie or google.co.uk, the .com now shows as the main site, where the sitelinks still show the correct country versions.  However, the country subdirectories are now appearing as sitelinks, which is likely causing the problem.  I have demoted these on GWT, but unsure as to whether that will work and it seems to take a while for sitelink demotion to work. Has anyone had anything similar happen?  I thought perhaps it was a markup issue breaking the head section so that Google can no longer see the hreflangs pointing to each other as alternates.  I checked the source code in w3 validator and it doesn't show any errors.  Anyway, any help would be much appreciated - and thanks to anyone who gets back, it's a tricky type of issue to troubleshoot. Thanks, Ro

          International SEO | | romh
          0
        • DA2013

          Can multiple hreflang tags point to one URL? International SEO question

          Moz, Hi Moz, Can multiple hreflang tags point to a single URL?  For example, if I have a Canadian site (www.example.com/ca) that targets French and English speakers can I have the following: or would I use: Any insight would be very helpful and greatly appreciated! Thank you in advance!

          International SEO | | DA2013
          1
        • Dan-Lawrence

          International SEO Subfolders / user journey etc

          Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan

          International SEO | | Dan-Lawrence
          0
        • gregelwell

          SEO for .com vs. .com.au websites

          I have a new client from Australia who has a website on a .com.au domain. He has the same domain name registered for .com. Example: exampledomain.com.au, and exampledomain.com He started with the .com.au site for a product he offers in Australia. He's bringing the same product to the U.S. (it's a medical device product) and wants us to build a site for it and point to the .com. Right now, he has what appears is the same site showing on the .com as on the .com.au. So both domains are pointing to the same host, but there are separate sections or directories within the hosting account for each website - and the content is exactly the same. Would this be viewed as duplicate content by Google? What's the best way to structure or build the new site on the .com to get the best SEO in the USA, maintain the .au version and not have the websites compete or be viewed as having duplicate content? Thanks, Greg

          International SEO | | gregelwell
          0
        • iSenseWebSolutions

          Australia specific SEO tips?

          For those who are conducting SEO here in Australia: A lot of the info I read, and there is a lot, is generally from the States or UK it seems. Are there any things in particular I should look out for when doing SEO in Australia? Are there any SEO tips that are particular to Australia only? What directories are a must in Australia?

          International SEO | | iSenseWebSolutions
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.