Can you separate keywords in body text?
-
Keyword example "Best Chocolate Donuts"
Could your keywords be written as "If you are always looking for the best quality ingredients, and you are a chocolate lover, you will love our donuts"
Does that satisfy the keyword requirement or does it have to be exactly " We have the best chocolate donuts Chicago has to offer"
-
Ok this is a seemingly simple little question that opens up an extremely large can of SEO worms.
The general rules are: Exact match is great. But only if you can use exact match 'naturally' but there is nothing unnatural about writing "Best Chocolate Doughnuts in Chicago by Frankies" as your H1. That way you've got exact match for chocolate doughnuts and best chocolate doughnuts.
But once you're into the copy then just write naturally. You don't need to be thinking about the keywords more about the topics and how your varieties, doughnut chefs, materials, tools and techniques are all highly rated and better than the competition.
Make it authentic and write like you'd write it as though you were explaining it to a customer or even a bunch of people coming to have a look around your doughnut factory.
For example, if you are local you can put the local identifier int he URL and i the first line of the copy and in the H1 and it will still sound natural and not like you're keyword cramming. If you struggle to sound natural, a great way is to say, visit our main page here: "Best Chocolate Doughnuts Denver" and then you've got exact match in the anchor internally too - which google still loves - no matter what they sometimes say.
From your example what's wrong with writing both? Perhaps sprinkle some social proof in there when someone has said "OMG Best doughnuts in Denver" so you are backing up what you say. Also i've found that there's ore to ranking the 'best' of something than just saying you're the best. Google is looking at reviews, what's in the reviews and their velocity, diversity and exact match key-phrases. So get your reviews in order.
I never say something on my site I cannot PROVE with either social proof, our accreditations or our degrees and independently verified information. Google is using the same things to verify who turns up on the maps and who is, in fact, the best.
Also I happen to think 'best' is overrated because people will research 1-5 if they are interested in really finding who is the best. But that's just in my niche and from the testing I've done.
Hope this helps,
Ed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whether this is a good informational keyword (for ads)
Hello, Learning about informational keywords. Is Nikola Tesla (300K-1M) a good informational keyword considering I'd only be (at the highest) on the 2nd page? There's no ads and I'm competing against big players, but the 2nd page has opportunities for ranking. I've been studying this guy a long time. Don't know if it's will bring ad revenue. What about chemtrails (118k-300k)
Moz Pro | | BobGW0 -
Keywords for Whatafy.com
Hi guys, I own whatafy.com, we translate the articles from my romanian website dli.ro. I'm working on a script for subdomain ask.whatafy.com Whatafy = We Have All The Answers For You Now i'm stuck in seomoz, because as you can see we have articles from over 40 domains, and is a general online magazine with articles. What keywords should i use for main domain ? What competitors to enter in those 3 options so i can track and beat them. Should i make another campaign for ask.whatafy.com when is ready ? or the main campaign have some options to track subdomain to ? I have same situation with dli.ro where in subfolders i have different scripts like, web directory, companies listing, dreams interpretations, illustrated jokes, text jokes, driving licens test, online test for fun, postcodes, wheater, big forum, maps, ecards etc. Is a big portal with everything, and for each subfolder i targeted severel keywords, i need to make a campaign for each folder ?
Moz Pro | | whatafy0 -
How Tro transfer Keywords from one campaign to the other
I have defined a list of keywords (along with labels) in a campaign that I no longer use. I would like to use the same keywords along with the brands and labels in a new campaign . Is there an automated way to do this ? Or do I have to do it manually one after the other ?
Moz Pro | | Chaits0 -
SEOmoz Keyword Ranking - Does it work for local search?
I was just wondering how SEOmoz calculates keyword rankings up and down every week. Shouldn't there be a way to have SEOmoz calculate rankings on a Local and Non-Local Basis? For example I have "Local Dentist" as a keyword in SEOmo for my dental client. SEOmoz shows that we are not in the Top 50. | Local dentist Keyword History Ranking Analysis | Not in Top 50 | Moved unknown 0 spaces | Not in Top 50 | Moved unknown 0 spaces | Not in Top 5 | If I change my location in Google browser to the zip of where the office is located, we
Moz Pro | | Czubmeister
show up in position 14(for the home page) & 15 (for an inside page) How can I show the keyword rankings to my client if the keyword ranking report doesn't reflect searches done in my clients local area?0 -
The Keyword Difficulty Tool is not working,
I have been trying to so some keyword research for the past few hours, but really couldn't research even a single keyword. Is the Tool working??
Moz Pro | | vickygoal0 -
SEOmoz keyword difficulty tool
Is anyone else having problems with this? Every search I do seems to throw up an error in the traffic fields.
Moz Pro | | neooptic0 -
Regarding Avoiding Keyword Self-Cannibalization
I ran some of my pages through the 'on-page report card' and one thing that kept popping up was to Avoid Keyword Self-Cannibalization. I thought the best SEO practice was to have anchor text at the end of your article that matched your target keywords. Is this not accurate? Please let me know the best practice so I can make sure my pages are all optimized correctly. Thanks. Here is an example: http://www.youdrivethesuccess.com/culture/real-estate-commission-split/
Moz Pro | | brentmitchell0