Should you shorten very long URLs?
-
Hi Moz Community!
If the nav architecture URL is long, like this:
can I and should I shorten that new destination URL to make it easy for Google to see that the page topic is really the owl, like this:
https://savewildlife.org/endangered-species-list/mexican-spotted-owl
Thank you! Jane
-
That is a long URL, but I don't think shortening it will help in terms of SEO. Google is generally good at understanding the structure of your site without the structure of URLs. They are also good at determining the topic without the use of the URL. In my experience, the work from changing the URL is more than it would help.
If you find a reason to change the URL structure in the future that is very necessary (new CMS as an example), update the structure then. Until then, unless you are getting feedback from your users that it is annoying them, I'd leave them as is.
-
It’s easier than you might expect to set up custom shortened URLs for your brand. Though it might be an extra step to run your links through a link shortener, there are many benefits associated with the practice, including tracking and making URLs easy to remember.
-
Hi Jane!
There is no correct answer here. In the examples you gave there is a big difference between them: The number of folders.
4 folders vs just 1.The are some miths and some experiments stating that both long and short URLs rank really good.
In my opinion, I'd go for a middle in those two: 2-3 folders with less words each folders.You should focus in the experience you are providing the user and if each of those folders represent a section in your site.
This is just a wild guess:
yoursite.com/conservation/endangered-species/birds/mexican-spotted-owl
It looks like /endangered-species-act-protections/ and /endangered-species-list/ are the same category/folder. I'd remove the latter.Hope it helps.
Best luck.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Url Removes Backlink
Hello MOZ Community, I have question regarding Bad Backlink Removal. My Site's Post's Image got 4 to 5k backlinks from unknown sites and also their is no contact details on their site so that i can contact them to remove. So, I have an idea for which i want suggestion " If I change the url that receieves backlinks" does this will remove backlinks? For Example: https://example.com/test/ got 5k backlinks if I change this url to https://examplee.com/test-failed/ does this will remove those 5k backlinks? If not then How Can I remove those Backlinks? I Know about disavow but this takes time.
Intermediate & Advanced SEO | | Jackson210 -
When I crawl my website I have urls with (#!162738372878) at the end of my urls
When I crawl my website I have urls with (#!162738372878) at the end of my urls. I used screaming frog to look check my website and I seen these. My normal urls are in there too, but each of them have a copy with this strange symbol and number at the end. I used a website builder called homestead to make the website and I seen a bunch of there urls in my crawl as well - http://editor.homestead.com/faq is an example I recently created a new website with their new website builder and transferred it to my old domain. However, I didnt know they didnt offer 301 redirects or canonical tags(learned about those afterwards) and I changed my page names. So they recommended I leave the old website published along with the new website. So if I search my website name on google, sometimes both will show in the results. I just want to sort this all out somehow. My website is www.coastlinetvinstalls.com Any feedback is greatly appreciated. Thanks, Matt
Intermediate & Advanced SEO | | Matt160 -
Inactive Products - Inactive URLs
Hi, In our website www.viatrading.com we have many products that might be in stock or not depending on availability. Until now, when a product was not available anymore, we took this page down (and redirected to its product category page). And, only if the product was available again, we re-activated the URL - this might be days, months or even years later. To make this more SEO-friendly, we decided now that while a product is not available, instead or deactivating/redirecting the page, we will leave it online and just add a message saying "This product is currently not available". If we do this, we will automatically re-activate about 500 products pages at once. 1. Just to make sure, is it harmful for SEO to keep activating/deactivating URLs this way? 2. Since most of these pages have been deindexed for a long time due to being redirected - have they lost all their SEO juice? 3. How can we better activate these old 500 pages - is it ok activating them all at once? Thank you,
Intermediate & Advanced SEO | | viatrading11 -
How long to re-index a page after being blocked
Morning all! I am doing some research at the moment and am trying to find out, just roughly, how long you have ever had to wait to have a page re-indexed by Google. For this purpose, say you had blocked a page via meta noindex or disallowed access by robots.txt, and then opened it back up. No right or wrong answers, just after a few numbers 🙂 Cheers, -Andy
Intermediate & Advanced SEO | | Andy.Drinkwater0 -
Can you nofollow a URL?
Hey Moz Community, My questions sounds pretty simple but unfortunately, it isn't. I have a domain name (we'll use example.com for this) http://example.com which 301 re-directs to http://www.example.com. http://example.com has bad links pointing to it and http://www.example.com does not. So essentially, I want to stop negative influences from http://example.com being passed on to http://www.example.com. A 302 re-direct sounds like it would work in theory but is this the best way to go about this? Just so you know, we have completed a reconsideration request a long time ago but I think the bad links are still negatively affecting the website as it does not rank for it's own name which is bizarre. Actual Question: How do I re-direct http://example.com to http://www.example.com without passing on the negative SEO attached to http://example.com? Thanks in advance!
Intermediate & Advanced SEO | | RiceMedia0 -
Site penality revoked but no movement? how long?
its now more the 30 days since google revoked the manual link penalty and still no movement in the serps I am sitting around position 350 for something I should naturally site on the first several pages.. another thing I wanted to point out, the keyword that I'm ranking 350+ for is my domain name without the .extension ( i.e. .com ) How long should I wait, or have they forgotten to remove the penalty. Thanks,
Intermediate & Advanced SEO | | Robdob20130 -
URL language on Global Sites
Has anyone looked into a page not ranking as well because the URL is in English when the subdomain is geared for a different country and different language? I can defiantly see this taking away from the user experience, but didn't know if there was any concrete evidence or case studies that would show if it is a big deal or not for rankability? I know this is a backwards question to begin with because the priority over rankability is always UX, but there may not be a way to fix it unless I can prove it is a big deal.
Intermediate & Advanced SEO | | Ryan_Henry0 -
How to 301 redirect ASP.net URLS
I have a situation where a site that was ASP.net has been replaced with a WordPress site. I've performed a Open Site Explorer analysis and found that most of the old pages, ie www.i3bus.com/ProductCategorySummary.aspx?ProductCategoryId=63 are returning a HTTP Status = NO DATA ... when followed ends up at the 404 catch-all page. Can I code the standard 301 Redirects in the .htaccess file for these ASP URLs? If not, I'm open to suggestions.... Thanks Bill
Intermediate & Advanced SEO | | Marvo0