Where can I find a list of CTRs by search engine position, beyond the top 20?
-
I'm trying to find a comprehensive list of CTRs by search enginge position.
The most exhaustive list I've found is this one:
https://www.advancedwebranking.com/cloud/ctrstudy/ - which shows CTRs by industry for the positions 1-21.
I'm interested in seeing the rates for lower positions as well - does anyone in the community know any (preferably recent) resources for this?
Thank you.
-
I have extensively looked for this too to try and correct for inaccurate estimations of mine and competitions traffic in SEM Rush. If you're ranking like 25 for a 100,000 volume keyword SEM Rush attaches a value to that where in fact I expect there is no value much past page two.
I'd say they only go as low as 0.1% CTR because to go any lower is worthless from an ROI and financial perspective. I wouldn't imagine it changes much either. Just keeps on going at around 0.1 until page ten or whatever. The only real interesting insight I saw was that halfway down page two can be a better position than the top of page two. So those keyword's just teetering on page one are a real focus for my SEO efforts.
Have you tried getting in touch with Advanced Webranking. They certainly will have more data but wanted the graph to be readable so just went to position 20.
-
Hi Preben,
I'd use your own data to calculate this, the data that you can usually find from vendors and blog posts like this are usually far off. They're outdated and aren't taking into account the specific industry (with its extensions) that you operate in. So you're basically making an assumption on what could be your performance where you'd be off with xx% at least.
Take your own data from Google Search Console and calculate it that way, with that it's a specific as possible and you can segment on the data that you're looking for.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Non-indexed or indexed top hierarchy pages get high PageRank at Google?
Hi, We are creating some pages just to capture leads from blog-posts. We created few pages at top hierarchy like website.com/new-page/. I'm just wondering if these pages will take away more PageRank. Do we need to create these pages at low hierarchy like website.com/folder/new-page to avoid passing more PageRank? Is this is how PR distributed even now and it's same for indexed or non-indexed pages? Thanks
Algorithm Updates | | vtmoz0 -
Search appearances drop, search traffic increases ... how to interpret?
I've just been comparing search appearances in Google Webmaster Tools with organic search traffic from Google and found that the two do not correspond at all. Why would this be? GWT says my appearances in search crash-dived around the second week of September (does this correspond with a Google algorithm update?), but my organic search data in Google Analytics for the same time period shows that search visits actually increased. Anyone else seeing anomalies like this? 525f2de7c58cc2-09483641 525f2e345acdf1-83344837
Algorithm Updates | | Gavin.Atkinson0 -
Changes in Google "Site:" Search Algorithm Over Time?
I was wondering if anyone has noticed changes in how Google returns 'site:' searches over the past few years or months. I remember being able to do a search such as "site:example.com" and Google would return a list of webpages where the order may have shown the higher page rank pages (due to link building, etc) first and/or parent category pages higher up in the list of the first page (if relevant) first (as they could have higher PR naturally, anyways). It seems that these days I can hardly find quality / target pages that have higher page rank on the first page of Google's site: search results. Is this just me... or has Google perhaps purposely scrambled the SERPS somewhat for site: searches to not give away their page ranking secrets?
Algorithm Updates | | OrionGroup1 -
Google Search CTR % By Position
Hello I am looking for an updated report regarding the CTR % by position for Google search results. I have the compete.com report which Gives the 1st organic position a 53% CTR but I have not be able to duplicate that number with any other report or research. I am just trying to validate this report before I suggest any recommendations to my company regarding our search efforts. Thank you Ben
Algorithm Updates | | bhalverson30 -
Paid for Directory Listings and no-follows
Was just about to book an advert in a directory until the salesperson told me that the directory listing would be replicated over 40 times, from different websites (they white label the directory to different sites, who then sell their own adverts in the directory). I asked them whether they did nofollows - they didn't know what they were, so clearly not. I'm thinking 40 plus identical links coming through (over 10% of total links to site) could attract punishment from Google. Your thoughts would be welcome. Thanking you in advance, Luke
Algorithm Updates | | McTaggart0 -
Why is map listing split this way ?
I am trying to figure out why map listings gets split up this way. Some people gets their maplisting to the right while the generic map listing block is down after a few organic listings . Didn't they at some point of time club orgainc + map together so only one shows up in SERPs ? q2Foz.png
Algorithm Updates | | Saijo.George0 -
Best way to find new studies?
I'm wondering how sites break news without dedicating too much time researching. Are there any tools that you use? For example, if you wanted to be one of the first people to know when a celebrity was diagnosed with a health condition, how would you go about doing that?
Algorithm Updates | | nicole.healthline0 -
What's the best way to discover which search terms competitors are highly-ranked for?
I'd like to know for which search terms competitors appear in the top 10, but I haven't found an efficient way to do so. Any help is appreciated...thanks!
Algorithm Updates | | actionagainsthunger0