What will SEO be like in the 2020's?
-
Hey guys,
I would love to hear your thoughts on how you think SEO will change in the 2020's. The 2010's saw some pretty cool stuff like Panda, Penguin, penalties for non-mobile-friendly, non-secure and slow loading sites. What will be more or less important for SEO's in the 2020's than today? How will machine learning and AI change SEO?
-
Maybe by the 2020's we'll have moved away from link based indexing entirely? Definitely, agree with the AI angle - there is so much at work in the background (and foreground) now. We're already in the era of voice (this article outlines how voice search is changing SEO)!
-
Hello Ryan,
That's an interesting inquiry. I believe AI has already taken the SEO process by storm. This will only continue to grow, especially with voice search optimization. Google home, Alexa, and Siri are used so frequently, companies will have to adjust their strategies in order to optimize their content to its full potential. There is already a multitude of artificial intelligence programs that assist with SEO, I took the time to cover 7 companies that utilize Artificial Intelligence.
-
Hi Ryan!
That is a very distant date, but I would bet on the following:
1. Mobile First Index
2. Voice search optimization
3. Artificial Intelligence and SEO.
4. Long term business with the right SEO strategy
5. SEO and Social Media: Instagram
Personally, I think the growing of Artificial Intelligence is likely to cause individual ranking factors to become less critical.
-
I think that people in the EU will only have access to websites that don't play by the rules, because next month the rules become so complex that they will be impossible to comply with - even though they seem simple upon first reading or simple to people who don't understand the complexities of changing IPs, devices used by multiple people, individuals who use multiple devices, the inability to sort and separate all of these out and the impact of all of these combinations and permutations and possibilities on the limitations of databases.
-
Interesting Question, honestly who knows, all will depend on how Google ranks a website in 2020 at the end of the day they create this industry and they are the owners of the Search Engine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
Blacklisted website no longer blacklisted, but will not appear on Google's search engine.
We have a client who before us, had a website that was blacklisted by Google. After we created their new website, we submitted an appeal through Google's Webmaster Tools, and it was approved. One year later, they are still unable to rank for anything on Google. The keyword we are attempting to rank for on their home page is "Day in the Life Legal Videos" which shouldn't be too difficult to rank for after a year. But their website cannot be found. What else can we do to repair this previously blacklisted website after we're already been approved by Google? After doing a link audit, we found only one link with a spam score of 7, but I highly doubt that is what is causing this website to no longer appear on Google. Here is the website in question: https://www.verdictvideos.com/
Intermediate & Advanced SEO | | rodneywarner0 -
Why isn't the canonical tag on my client's Magento site working?
The reason for this mights be obvious to the right observer, but somehow I'm not able to spot the reason why. The situation:
Intermediate & Advanced SEO | | Inevo
I'm doing an SEO-audit for a client. When I'm checking if the rel=canonical tag is in place correctly, it seems like it: view-source:http://quickplay.no/fotball-mal.html?limit=15) (line nr 15) Anyone seing something wrong with this canonical? When I perform a site:http://quickplay.no/ search, I find that there's many url's indexed that ought to have been picked up by the canonical-tag: (see picture) ..this for example view-source:http://quickplay.no/fotball-mal.html?limit=15 I really can't see why this page is getting indexed, when the canonical-tag is in place. Anybody who can? Sincerely 🙂 GMdWg0K0 -
Brand sections performing badly in SERP's but all SEO tools think we are great
I have had this problem for some time now and I've asked many many experts. Search for Falke in Google.co.uk and this is what you get: http://www.sockshop.co.uk/by_brand/falke/ 3rd Our competitor
Intermediate & Advanced SEO | | jpbarber
http://www.mytights.com/gb/brand/falke.html 4th Our competitor http://www.uktights.com/section/73/falke 104th this is us ????? 9th for Falke tights with same section not our falke tights section? All sites seem to link to their brand sections in the same way with links in the header and breadcrumbs, Opensite exporler only shows 2 or 3 internal links for our compertitors, 1600+ from us?
Many of our brand sections rank badly Pretty Polly and Charnos brands rank page 2 or 3 with a brand subsection with no links to them, main section dosn't rank? Great example is Kunert, a German brand no UK competition our section has been live for 8 years, the best we can do is 71st Google UK, 1st on Bing (as we should be). I'm working on adding some quality links, but our comtetitors have a few low quality or no external links, only slightly better domain authority but rank 100+ positions better than us on some brands. This to me would suggest there is something onpage / internal linking I'm doing wrong, but all tools say "well done, grade A" take a holiday. Keyword denisty is similar to our competiors and I've tried reducing the number of products on the page. All pages really ranked well pre Penguin, and Bing still likes them. This is driving me nuts and costing us money Cheers Jonathan
www.uktights.com1 -
Not alt tags but Title and description Meta: My designer's answer.
Hello! I was busy doing lots of key wording for my images which I hate and notices that when viewed in source code, the different places I inputed information translated into Title and Description meta tags but NO alt tags. As I'm a a photographer, it's really important to me that I make the most of my images to get increased traffic so I challenged the people behind my website about it. This is their response to the question: "We all know how important the alt tags are for image SEO so why does
Intermediate & Advanced SEO | | IoanSaid
the design allows Title, Description and Keyword image tags but not alt
tags?" Unfortunately, there is no way to add an alt tag and title tag specifically to an image display page. However, as you have pointed out here, we use other elements that essentially accomplish the same thing. Each image display page does have its own page title and meta description, as you have also noticed. For the title, we use the IPTC Headline field (if there is no headline, then we use IPTC Title, and if there is no title, then we go to file name), and for the meta description, we use both the IPTC caption as well as the keywords - so all of that information is embedded on the image display page with the image itself and search engines can index this content. Alt Text data intends to given contextual information to search engines when they crawl your site, and the IPTC metadata that shows along with your images, does this as well." What is your opinion on that answer?0 -
What's the news on sitwide nofollow links and anchor text penalties
Is it possible to be penalized for sitewide nofollow links because of anchor text penalties, even if you use branded anchor text?
Intermediate & Advanced SEO | | BobGW0 -
When Google's WMT shows thousands of links from a single domain... Should they be removed?
Hi, Looking at Google's WMT "links to your site" it shows few sites that have thousands of links pointing to mine. There are actually only 1-2 links pointing to me from a site that Google shows 2000.
Intermediate & Advanced SEO | | BeytzNet
I assume that it is simply because they don't have canonical tags. Should I ask for the 2 links to be removed? Thanks0 -
Refocusing a site's conent
Here's a question I was asked recently, and I can really see going either way, but want to double check my preference. The site has been around for years and over that time expanded it's content to a variety of areas that are not really core to it's mission, income or themed content. These jettisonable other areas have a fair amount of built up authority but don't really contribute anything to the site's bottom line. The site is considering what to do with these off-theme pages and the two options seem to be: Leave them in place, but make them hard to find for users, thus preserving their authority as an inlink to other core pages. or... Just move on and 301 the pages to whatever is half-way relevant. The 301 the pages camp seems to believe that making the site's existing/remaining content focused on three or four narrower areas will have benefits for what Google sees the site as being about. So, instead of being about 12 different things that aren't too related to each other, the site will be about 3 or 4 things that are kinda related to eachother. Personally, I'm not eager to let go of old pages because they do produce some traffic and have some authority value to help the core pages via in-context and navigation links. On the other hand, maybe focusing more would have benefits search benefits. What do think? Best... Darcy
Intermediate & Advanced SEO | | 945010