What will SEO be like in the 2020's?
-
Hey guys,
I would love to hear your thoughts on how you think SEO will change in the 2020's. The 2010's saw some pretty cool stuff like Panda, Penguin, penalties for non-mobile-friendly, non-secure and slow loading sites. What will be more or less important for SEO's in the 2020's than today? How will machine learning and AI change SEO?
-
Maybe by the 2020's we'll have moved away from link based indexing entirely? Definitely, agree with the AI angle - there is so much at work in the background (and foreground) now. We're already in the era of voice (this article outlines how voice search is changing SEO)!
-
Hello Ryan,
That's an interesting inquiry. I believe AI has already taken the SEO process by storm. This will only continue to grow, especially with voice search optimization. Google home, Alexa, and Siri are used so frequently, companies will have to adjust their strategies in order to optimize their content to its full potential. There is already a multitude of artificial intelligence programs that assist with SEO, I took the time to cover 7 companies that utilize Artificial Intelligence.
-
Hi Ryan!
That is a very distant date, but I would bet on the following:
1. Mobile First Index
2. Voice search optimization
3. Artificial Intelligence and SEO.
4. Long term business with the right SEO strategy
5. SEO and Social Media: Instagram
Personally, I think the growing of Artificial Intelligence is likely to cause individual ranking factors to become less critical.
-
I think that people in the EU will only have access to websites that don't play by the rules, because next month the rules become so complex that they will be impossible to comply with - even though they seem simple upon first reading or simple to people who don't understand the complexities of changing IPs, devices used by multiple people, individuals who use multiple devices, the inability to sort and separate all of these out and the impact of all of these combinations and permutations and possibilities on the limitations of databases.
-
Interesting Question, honestly who knows, all will depend on how Google ranks a website in 2020 at the end of the day they create this industry and they are the owners of the Search Engine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Magento SEO expert for 301 clean up - any reco's?
My site is a total mess from a clean “crawling” perspective. We are still getting traffic and doing business, but I am afraid from an SEO perspective we are driving with the parking brake on. There a lot of 301’s and some of them are causing 404 errors. Below is an overview of my 5 year old magento site which was moved from a 5 year old xcart site (so there is a lot of old junk (url’s) in there). It needs cleaning up and I need a plan and seo / 301 help. Overview: Recently moved from http to https - not sure best practices were followed, but we had lots of crawl issues before this move. Analytics Top 100 Landing Pages = 82.7% of entrances Webmaster Tools 594 Pages Indexed 65 Not found errors - most involve 301’s - examples below Sitemap: 773 Submitted, 395 Indexed URL Parameters - 41 - I can’t tell if they are doing anything (helping or hurting) Moz Crawl Total Pages 3,454 324 Redirect Issues (258 Temp and 66 Chain) Magento 11,773 Redirects 5390 System 6383 Custom On July 15, 2017 I deleted 40 redirects from htaccess that a developer had put there that were causing problems. Blog We have a wordpress blog installed on Magento site. Years ago it was moved from a subdomain to a subdirectory.
Intermediate & Advanced SEO | | SammyT0 -
Hreflang targeted website using the root directory's description & title
Hi there, Recently I applied the href lang tags like so: Unfortunately, the Australian site uses the same description and title as the US site (which was the root directory initially), am i doing something wrong? Would appreciate any response, thanks!
Intermediate & Advanced SEO | | oliverkuchies0 -
Establishing if links are 'nofollow'
Wonder if any of you guys can tell me if there is any other way to tell google links are nofollow other than in the html (ie can you tell google to nofollow every link in a subdomain or something). I'm trying to establish if a couple of links on a very high ranking site are passing me pagerank or not without asking them directly and looking silly! Within the source code for the page they are NOT tagged as nofollow at present. Hope that all makes sense 😉
Intermediate & Advanced SEO | | mat20150 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
What's next?
What's next with the tool? For SEOmoz users that have gotten their Crawl Diagnostics and On-Page issues under control, what's next? In other words, what do long-time SEOmoz users do with the tool? What ongoing weekly value do they get? Ranking reports? Link Analysis? It took me four weeks to resolve all my simple issues, which you can see in Crawl Diagnostics and On-Page reports. (It would have only take one week, if the tool crawled all my pages upon demand instead of only once a week.) But now that all my simple issues are resolved, I'm not sure what else to do with the tool. I don't want to hastily cancel the service, but I also don't know what else to do... I'd even pay more for an actual human to look in on me from time to time and tell me what to do next. But I'm self-motivating, so I'll try to figure it out.
Intermediate & Advanced SEO | | raywhite0 -
Domain Age. What's a good age?
I have a new site that ranks very well and is rich with content. I know that it would rank better but since it's new I'm assuming that it is being held back. My question is how long does it take for a site to mature?
Intermediate & Advanced SEO | | bronxpad0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
Adding index.php at the end of the url effect it's rankings
I have just had my site updated and we have put index.php at the end of all the urls. Not long after the sites rankings dropped. Checking the backlinks, they all go to (example) http://www.website.com and not http://www.website.com/index.php. So could this change have effected rankings even though it redirects to the new url?
Intermediate & Advanced SEO | | authoritysitebuilder0