"Display" referrals on google analytics

[RayflexGroup]

We have just had 200+ visits on the 'Display' channel within 5 minutes - these referrals are from all over the world and this is very out the ordinary for our business - should we be concerned?

9cHllwW

[Martijn_Scheijbeler]

Try to figure out if they're using different devices, coming in from different browsers. If that's the case then it's likely not spam traffic but just somebody who opened up a Google Adwords display campaign to your site. It's really hard in that case to figure out where that's coming from.

The bounce rate in this case looks very high but still people seem to visit multiple pages which wouldn't be the case if it was really a bot. As they're most of the times not trained to perform any clicks and also most likely wouldn't come from multiple countries.

[Alick300]

Hi,

It seems like spam, bounce rate is extremely high.IMO first do deep analysis once and when you sure that all are spams you must blocked those.

Here is article on how to remove spam referrals @ https://www.lovesdata.com/blog/google-analytics-spam

Thanks