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Adwords landing pages with no site links

Conversion Rate Optimization

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JannetteP last edited by

Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted.

However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first.

What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site?

Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
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