Keyword Stuffing

[NewVape]

Working on optimizing my e-commerce website. We have managed to obtain very good ranking on most keywords that we use directing to different products. However, there is one that ranks very low, and Moz alerts that keyword stuffing might be one of the reasons.

While I have edited the content to include less of the same keyword on that particular page, the links to different products that contain the same keyword from the same page (accessories and related products) I believe are increasing my count and it seems to be working against me. \

Should I start eliminating some of these links so as to eventually obtain a better ranking?

any help would be greatly appreciated.

[davissmith122]

To avoid keyword stuffing, focus on creating high-quality, relevant content that naturally incorporates keywords. Ensure your content flows smoothly and reads naturally. Also, utilize synonyms, variations, and long-tail keywords to diversify your content. For more insights, check out these resources:

1. https://www.semrush.com/blog/keyword-stuffing/
2. https://www.resultfirst.com/blog/seo-basics/what-is-keyword-stuffing-and-how-can-it-be-avoided/
3. https://www.bigcommerce.com/glossary/keyword-stuffing/

[oxidants]

I'm also getting a flag from Moz that my website is keyword stuffing. I've reduced the number of keyword mentioned on the webpage to Moz recommended 15, but the alt text, file names, page titles are contributing to the keyword stuffing Avenue South Residence

[NewVape]

Thank you, Serge!

A bit unrelated, but before the end of last year we ranked in the top 3 spots with this keyword, we had an incident in which we had to switch our hosting service and we were down for about a week. While luckily, the rest of our keywords seem to rank quite high, somehow "rosin press" fell off deep. We are doing what we can to recover and am certainly looking at any available avenue.

I think you are correct as far a social spending and I am certain that is our next step. We manufacture our presses here in our machine shop, with premium material melted in the USA, whereas most of our competitors use imported products from China. It might just be great content to elaborate on in our landing page.

Thank you again for your input!

[sergeystefoglo]

Sorry, I assumed the keyword you wanted to target was "Rosin Press Kits"!

If it's the head-term, "Rosin Press" I'm seeing domains like Leafly, etc up top which are going to have really strong domains. They use the keywords less often, but then you have someone like TrimLeaf who use the keyword 34 times on their page and rank highly.

I think this is a classic example of a competitive head-term which is simply going to be difficult to rank for with a lower-domain site. I know that isn't an exciting answer, but I truly think focusing on what your landing page offers for a user searching this query will be your best bet. What can you provide them that's better than what's currently up there?

Also worth a shout—might be good to put some paid social spend behind this if it's tough to rank organically. I'd be interested to see a nice guide around what a Rosin Press is, which funnels to the product page.

[NewVape]

Hi Serge,

Thank you very much for looking into it, however, I am a bit confused. From what i see, New Vape is ranked #36 as far as the keyword "rosin press" is concerned. The only results I see on the first page are my competitors and yes, a few amazon links, but they are for our competitors products.

Maybe I am doing something wrong, and certainly being ranked in the 3rd and 4th position would have a big impact in our business.

I am just not seeing it on that first page. Would it be possible for you to elaborate a bit more on what you saw?

This feedback is incredibly appreciated!

[sergeystefoglo]

Taking a quick look at your page and the SERP for your target keyword and it looks like you have positions 3 and 4! The first organic spot is Amazon (surprise surprise).

Looks like you would just need to outrank GoPurePressure. Looking at Moz's link tool they have 78 LRDs while your page has 3. To be fair, it isn't an apples to apples comparison because GoPurePressure's page that ranks is the homepage. I hate bringing down to the link level, but that's a big difference (and could be one of the main reasons you aren't outranking them).

To your point about overstuffing keywords, GoPurePressure has 15 instances of "Rosin Press" while you have 18. It doesn't seem like Google is taking that into account, but I could be wrong. If it was something as serious as keyword stuffing I would expect Google to rank you on page 2 and below, so probably not the case.

Final thoughts: gaining 70+ (quality) links is not easy. Some other areas of focus could be how you could make your landing page better than GoPurePressure's. Is there some information you can provide that they aren't?

[NewVape]

Hello all,

Brett, thanks so much for your thorough answer, it was extremely helpful. And thank you Serge and James as well.

The page in question is here. The MOZ tools indicate that there are 57 iterations of the keyword "rosin press" and suggests to avoid keyword stuffing. Additionally, it suggest to avoid too many internal links. While these issues may not be harmful to the page itself, it is one of my lowest ranking pages and it is the only one that does not seem to be fully optimized, and I cannot seem to find the reasons why. As you can see there are several links to related products and accessories.

Any additional suggestion are welcome and thank you to this awesome community for the helpful hints!

[sergeystefoglo]

+1 to what Brett mentioned—would be great to get the example!

Also, you mention other landing pages targeting the same/similar keywords. Could it be that you're dealing with some duplicate content/cannibalization issues?

[brettmandoes]

Hi Edwyn, can you share some more details? If you're not comfortable with a link to the page, it would at least be helpful to know more like how often the keyword is mentioned on page.

Sometimes, that keyword count metric is just off. If you have a golfing ecommerce site for example, you probably have a ton of mentions for the terms "golf ball" or "golf bag", especially on category level pages, and that's beneficial to your business and the user experience. In a situation like that, the keyword count might be very high but it's not necessarily bad for SEO.

Now, if you've written a paragraph about golf balls on that same page, and you mention "golf balls" 17 times, then trim it back. If you want to know how often you should mention a particular keyword, here's an easy exercise.

1. Pick your target keyword and google it. 
2. Open the top 5 sites
3. Use the finder to see how many times those top 5 sites mention the keyword in their page

Using the golf ball example I just did this in about 2 minutes and came up with this:
position 1: 14 mentions
position 2: 131 mentions
position 3: 3 mentions
position 4: 74 mentions
position 5: 64 mentions

As you can see these sites have many, many mentions of golf balls on their top pages and include some big names like Dicks Sporting Goods and Amazon, and rank perfectly fine. A keyword count metric would probably warn them that they mention the target keyword too many times, but that doesn't appear to be the case. So go ahead, and try this with your target keyword. If you're coming in less than the top results for Google, then I wouldn't worry about keyword stuffing if your design legitimately uses the target keyword, such as in a product name or description.

Hope that helps!