Why am not ranking on google with 30 of domain authority

[alexmuller87]

Hello my name is Alexander muller and around 2 years ago i have build this website https://muller-designs.com/

i love to use MOZ to analyze other sites, so i know that my page is better than some others but they still aut rank my website can someone give me an explanation for this ?

and i also have a couple of other questions it would be great if someone can help me

Is on-site optimisation really that important???

How often should I update my blog???

[MiriamEllis]

Hello Alexander!

What a cool business you have! And barn doors have definitely become the "in" thing. I'm looking at your website right now. I'm going to recommend that you hire a very good SEO company to do a one-time audit for you, Alexander. If two years of effort have not resulted in you seeing the rankings you believe you deserve and know you need, then you are almost certainly falling behind in your profit goals. While I can't match here in the forum what a real audit could do for you, I want to give you a couple of first impressions in case they are of help. Your products are really beautiful, but I see some things I'm not liking on your website, including:

1. The moving masthead, that when clicked on, makes your branding disappear and shows wood. This is likely slowing down your site speed, and doing anything that makes branding disappear alarms me. Never choose fancy features over usability. Never.

2. The feature that shows numbers loading between page clicks. I'm not sure if the idea there was to make things look fast, but, in fact, it's just drawing my attention to the fact that I'm having to wait for something to load ... even if I don't have to wait long, I feel like I'm waiting.

3. Lack of text on your homepage. It's a common mistake of visually-oriented businesses to think they shouldn't have text on their homepage. I know that minimalism can be appealing, but it's also giving you almost nothing to tell search engines or people, and nothing to optimize.

4. The product descriptions on your website show that you're taking time to be thorough, but I recommend some polishing here. I think it's awesome that the site is selling "German quality", but if the text is in English, the English needs to be error-free to ensure it's meeting Google's quality guidelines.

5. The navigation may not be ideally usable. I don't know how I did it, but I got onto a page somehow that I couldn't get back to the main site from. It was a dead-end. I'm also finding the font color of the horizontal menu a bit hard to read. I didn't notice it at first.

So, this is a start. A real audit will look at everything, but at a glance, I'm seeing some areas in which you could improve. Wishing you so much luck with your business. I really like your inventory!

[Pinnacle86]

Hi Alexander,

I checked out your website and you are ranking for some keywords like 'vintage sliding door hardware' and 'exterior barn door hardware'.

I see that a lot of the anchor text on your links is 'reclaimed wood wall art' so I'm guessing that's what you want to be ranking for. I can see that this is quite a competitive keyword so the sites ranking on page 1 of Google are currently stronger than your website. From a quick look it also looks like your website isn't relevant enough for this keyword i.e. it doesn't really mention the keyword in the content, titles, H1 header etc.

You will also want to make your anchor text more natural (either using your brand name or url) as using the keyword you are targeting too much can be harmful to your rankings.

In answer to your first question, yes on-page optimisation is still very important as that is what makes your website relevant for the keywords you are targeting both in the eyes of Google and your users.

In answer to your second question, it's always good to post as often as you can on your blog but what's more important is the quality and again relevance of the content you produce. You should ask yourself is this providing value, offering a new insight or answering questions that my customers might have?

I hope this helps!