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What's the best international URL strategy for my non-profit?

Local Website Optimization

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RSR Subscriber last edited by
Hi, I have a non-profit organization that advocates for mental health education and treatment. We are considering creating regional chapters of the non-profit in specific countries - France, UK, Russia, etc. What's the best long-term foundation for global organic growth? Should we simply internationalize our content (.org/uk/)? Or create a custom site for each ccTLD (.org.uk, etc.?

Since it's an educational site, the content for each country would not be particularly unique, apart from:
1. Language (regional English nuance for UK and AUS, or other languages altogether)
2. Expert videos and potentially supporting articles (i.e., hosting videos and a supporting article for a UK Doctor versus a US Doctor)
3. Offering some regional context when it comes to treatment options, or navigating school, work, etc.
Any thoughts would be much appreciated!

Thanks!

Aaron
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