Should my home page be ranking for services provided?

[Gavinn]

Hello,

Should I be tracking and trying to rank my home page for the services we provide? For example, I have separate pages for services that I will be ranking for, but should I also be adding those same service keywords to my tracking list for homepage?

Or just merely mention that we have those services on the homepage and leave the attempted ranking of those for their service page?

I hope that is clear...

Thanks in advance

[paupastorlopez]

Hi Gavinn,

I personally would try to rank on the home the best / more popular / generic / most searched service on your business, or maybe 2 or 3 of them. And I also would keep those keywords on their respective service page.

And the rest of keywords just on their service page. Normally is the strategy that I use.

Good luck!

[MiriamEllis]

Hi Gavinn!

Good question. This is an "it depends":

• It depends on how diverse/broad your service menu is

• It depends on how much authority your brand has built in relationship to its topic

• It depends on how much you can reasonably optimize your homepage for your services

Ideally, yes, you want your homepage to rank for your most important services, but it's typically not possible to cover them in-depth there. So, you'll have multiple types of supporting content (service description pages, videos, blog posts, images, etc.) supporting your goals of search visibility for each service.