How do I use meta descriptions properly?
-
Hi there,
I am starting to write a blog and I wanted to know, how to write meta descriptions correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length.
Could you give me some advise about this?
Thank you!!
-
You should not worry much about the length, up to a maximum of 300 characters. A few years ago the maximum was about 155, but Google increased it to 300.
What is really important about the Meta Description is that you write something that gets the attention of the searcher, in the way that he or she decides to click and enter your web. So try to think: ¿what can result interesting to the searcher to mention in my meta description?
I recommend especially mentioning the price, ir you have a good price, or an offer if you have it, or anything interesting for the searcher that you have. Using exclamations is also a good point.
Dont think in terms of SEO for this meta, think about CTR.
Hope my comment helped you!!
-
Definitely recommend reading the blog from Dr. Pete above as well! A condensed answer is to write Meta Descriptions to encourage people to click on your listing while giving a relevant and quick, 1-2 sentence, synopsis of the content on the page. You can use a free tool like https://www.portent.com/serp-preview-tool to see what your Meta Description will look like (roughly) in a Google search result.
-
Hi Lucía,
Dr. Pete wrote an article about this subject a few weeks ago, I think you should check it: How to write meta descriptions in a constantly changing world. I hope this will help you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are FAQ's Pages Still Useful?
I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
Content Development | | JohnBrown75
Essay Writer0 -
From a company perspective; would you recommend using a service like postloop to acquire additional blog comments through paying users.
I’m always hesitant when it comes to purchasing comments but it seems like a natural approach. Is this something that Google would take notice and/or frown upon? - Anything we should avoid? Any additional information would be helpful. Thank you in advance.
Content Development | | Ben-R0 -
Optimal Alt Description Size
What is an optimal size for a description of an image without being penalized. In the past, I would put whole paragraphs in the alt and title tags. These were well structured sentences to avoid the "keyword stuffing." Just wondering whether any research has been done on this element.
Content Development | | manintights280 -
If we use content copied from another site ( assuming we have not plagerized), does it hurt our Google Rankings?
We have permission from another company to copy their content and use it on our site. This happens when we are describing a manufacturer's product and we copy pages from their site and add these pages to our site in order to describe the product we are selling. Is this considered duplicate content? Can this practice hurt us?
Content Development | | huskers0 -
How to make use of blog networks?
I read on a forum recently that someone was using blog networks as his primary tool for SEO. I'm not sure what he meant beyond this, however... Can anyone provide tips on how I might use one, and which are some of the best? Thank you very much in advance.
Content Development | | ZakGottlieb710 -
Posting youtube videos on your site-use irframe or "old embed code"
If you choose "embed" now, youtube gives you the choice of using an iframe: <iframe width="430" height="352" src="http://www.youtube.com/embed/0-nKXALtHWs?rel=0" frameborder="0" allowfullscreen=""></iframe> or, the old embed code: <object width="430" height="352"><param name="movie" value="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="430" height="352" allowscriptaccess="always" allowfullscreen="true"></object> Is either better when it comes to seo?
Content Development | | MarieHaynes0 -
Separating words in URLS using hyphens vs. "no separator"
Does it matter if I use hyphens in URL versus. "no separation". Ex www.mysite.com/someproducts or
Content Development | | clolsen
www.mysite.com/SomeProducts vs.
www.mysite.com/some-products The last is perhaps more readable by humans, but does it make any SEO difference using one or the other?1 -
Using own domain for Google blog
Is it worth the effort using your own domain for a Google blog? After adding my own domain to a blog I see a boost in ranking, maybe the url has more value without the blogspot extension, or that Google might treat the (max.10) pages you produce under your own domain as "independent" thus giving you the chance of building your own domain trust...?
Content Development | | vibelingo0