How do I use meta descriptions properly?

[lucywrites]

Hi there,

I am starting to write a blog and I wanted to know, how to write meta descriptions correctly? I have been reading a lot about this subject lately and I found very different opinions in terms of length.

Could you give me some advise about this?

Thank you!!

[paupastorlopez]

You should not worry much about the length, up to a maximum of 300 characters. A few years ago the maximum was about 155, but Google increased it to 300.

What is really important about the Meta Description is that you write something that gets the attention of the searcher, in the way that he or she decides to click and enter your web. So try to think: ¿what can result interesting to the searcher to mention in my meta description?

I recommend especially mentioning the price, ir you have a good price, or an offer if you have it, or anything interesting for the searcher that you have. Using exclamations is also a good point.

Dont think in terms of SEO for this meta, think about CTR.

Hope my comment helped you!!

[NickW816]

Definitely recommend reading the blog from Dr. Pete above as well! A condensed answer is to write Meta Descriptions to encourage people to click on your listing while giving a relevant and quick, 1-2 sentence, synopsis of the content on the page. You can use a free tool like https://www.portent.com/serp-preview-tool to see what your Meta Description will look like (roughly) in a Google search result.

[elenaglop]

Hi Lucía,

Dr. Pete wrote an article about this subject a few weeks ago, I think you should check it: How to write meta descriptions in a constantly changing world. I hope this will help you