Is it better to develop a good keyword I found on a new page on an established website or make a new site?
-
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it?
The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
-
Hi Nigel,
obviously the content shouldn't be the same. There are many things to say about each topic, or many ways to say similar things without saying the same...
-
Pau - Doing both is not correct - why would he out link to a new domain? That would split the content across two sites site, one established and one new. It would damage both sites having the same content on two different pages cross-site.
-
Hi
It is 100x better to add this to an existing site. If you start again it can take a year to properly establish a completely new site with no DA. Not to mention the upkeep and maintenance of a new website!
This is a no-brainer especially if the topics are related. Just make sure there are no other pages on your site which crossover with this keyword otherwise you may not achieve teh rankings you expect. If you do it properly it could be ranking within a week.
I hope this helps
Regards Nigel
-
Hi americancasinoguide,
you also can do both things, build and page on your site, and put in that page a backlink to your new domain.
About the importance of the keyword in the domain I thought that I was not important since some years ago, but I saw on a very interesting Semrush study from June 2017 (https://es.semrush.com/ranking-factors/) that all the important factors in these days are less important for the first position, because Google places much times in the first position a less popular site than others, but with a domain or brand that matches with de search made.
So, you have a very good base to go with your old domain, but I wouldn't discard to make a new one, and give the link juice of your old domain to your new one with a backlink placed in the most topic-related page.
Hope it helps!
-
thanks guys!
-
Hi;
I agree with Matt. It will take some time to get a new site up to a DA of 42, and the DA plays a meaningful role in your SERP. A new page with long form content about the desired keyword is the best place to start.
Good Luck
Herb
-
From what I have seen and read, the keyword in the domain name is less important these days. I would use the already established site that is topically relevant. Here's a good WBF that might help: https://youtu.be/8r4Z3PizZ9g
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Improve my Website Rankings
Hi, One of our client named Exclusive Limousine has been ranking in second page for a while in Google Australia for the keyword "Limo Hire Melbourne". Earlier, this website is handled by other SEO company who created more spammy links from irrelevant sites. I have used google disavow option to remove the urls. But, the ranking still remains the same. Though, we tried different approach nothing works. what steps can i take to improve the rankings. Please assist me in fixing this issue.
Link Building | | jkovalan0 -
How Useful is this website for Linkbuilding
I've been looking at A to Z of materials trying to determine how much time it is worth spending on building a company profile and adding additional information http://www.azom.com/suppliers.aspx?SupplierID=2343 DA is 50+ and PA for a new listing seems to be 17 of so. My site currently has a DA of about 20. Once of my competitors seems to have put a lot of time into it Other than a profile you can also write articles and post news. It's worth pointing out that as a whole the sector has no useful blogs and most linkbuilding is done via directory listings. And Most companies have back links from less than 20 other root domains. Thoughts would be gratefully received
Link Building | | Zippy-Bungle0 -
Should I continue adding new content on the website penalized by Google?
I have a website that is imposed partial action by Google due to unnatural links. We are in the process to clean up those links. At the same time, I want to add more content to the same website. My concern is whether the new content pages will be affected by Google's action as well. Should I wait until we finish the cleanup and get a green light from Google? In addition, will it be worth doing some on-page optimization on the pages that are affected by unnatural links and Google's penalty? Please advise. Thanks. John
Link Building | | pianomother0 -
1000 of links on my website ? is it good or bad
Hi guys my site: www.dorchdanola-netbutik.dk is a e-commerce store, and generally we have many links on all pages because of the many products and categories. Im not sure if this is actually bad or good? I've been told that it will definately harm my site when google crawls it. The thing is that google visit my site often and I still have good pageranks in google. So does it actually harm my site having all these products and categories? And what can I do about it if google see every page as duplicate content? I also link to my social pages like FB, G+, e.g. Should I put rel="nofollow" or rel="me" on these social links? Thanks guys!
Link Building | | Dorchdanola0 -
Landing pages rank higher thank home page
Ive been tasked to work on several sites from a client that had some shady past seo work done for them. Weak content, tons of useless links all pointing to home page, etc. Ive gone through site and given a total re-write and worked on removing and dissavowing links. Majority of the sites home page ranked high on first page google. Now the sites are closer to 100 rank than first page, and the odd thing is that home page cant be found but pages like terms and conditions or disclaimer are ranking. These pages have hardly no content compared to home pages, and while they are still ranked 80 to 100 positions back they are ranking while the home page cant be found. We have tried changing anchor text to "click here", and "for more info" instead of keyword and nothing much changed yet. Competition still has pretty much keyword anchor text and worthless links and they still rank well. Am I wasting time with rewrites and link dissavows or should I continue and eventually get the sites home page to come back on the radar? We have added social media presence and a blog that we post to regularly and for 6 months of work have hardly seen a dent for improved rankings. Am I on the right page or spinning my wheels? Any advise is appreciated.
Link Building | | anthonytjm0 -
Best way to set up a support site - sub domain, separate site or com/support?
My company is setting up our support site. It has been suggested that we set it up as a separate domain - www.company-support.com, rather than setting it up as a sub-domain (www.support.company.com) or the usual www.company.com/support. The person who proposed this believes it wlll create link juice, but i wonder if splitting the traffic will create more harm than good? Opinions please!
Link Building | | googilvie0 -
Are Links from an article site with a pr5 valuable when the article page itself has no PR
This article site has a PR5 my article with author bio here, has no PR http://goarticles.com/article/A-Guide-to-an-At-Home-Spray-on-Tan/6531453/ Is this type of link of any value ? Thank you in advance, Joe
Link Building | | jlane90 -
Using parked domain page to get 50k+ of low quality links, good idea?
Hi all, I'm managing the seo for a hosting company. We have a lot of parked domains with a parked domain page. This will now be updated to promote our products. When this page is updated it will give 50k+ of low quality links to specific pages almost overnight. We curently don't have a very good seo ranking for our keywords, so there is little risk on the downside in the short term. Do you have any suggestions as to how I should go about this? Some alternatives off the top of my head: 1. get the page up an focus all the link equity on relevant pages with keywords in anchor text 2. add noindex / nofollowto all pages or only part of them to avoid puishment 3. add noindex / to the majority of the pages and "release" a percentage every week or so to avoid a "link bomb" Thanks for any and all input!
Link Building | | espenjo_mamut0