Reasonable Cost for Adwords PPC Set Up?
-
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage.
Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500?
How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000?
I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC.
Thanks,
Alan
-
The more data you have on something the better. You don't necessarily have to get several thousand hits a day to get accurate data in the A/B split testing process by any means, and most people don't. You could just take the stats for the week/month to base your modifications upon. The majority of my websites get less than 100 hits a day, pretty much just that one site does that well and the conversion rate is atrocious, luckily it's all organic traffic.
Sorry for any confusion caused by my old school poker term "Bankroll." I'm not suggesting you invest all that the money into the ppc campaign by any means. What I meant by bankroll is that you have that as a reserved amount to ensure you can keep it up. I doubt anyones going to keep going and not throw in the towel once they've lost half their stack. Especially if they haven't made a single conversion within 5 of your 10 racks of clicks hehe.
-
Hi Sean:
From what you are saying, there must be several thousand visitors a month in order for a PPC campaign to have sufficient data to adjust bids run a/b tests.
In our situation the average click will probably average between $5-$10. Our monthly budget will not exceed $3,000 (maybe $4,000). So we will probably never get more than 600 visits per month driven by PPC.
Do you think we will have enough data for a successful PPC campaign? Your response talks about several thousand hits per day for a successful campaign.
I am in a very competitive and expensive niche. And if success is not possible I would prefer to save the $10,000-$15,000 that a test will cost.
Thanks,
Alan -
Like NgEF said it depends. What I would base it on is how much the cost per click generally is. My first sales funnel and marketing campaign that was successful to some degree I was able to start running good split tests at about 1-2 thousand hits per day.
If you're PPC are 1 dollar a pop i'd say $10,000 USD is a good bankroll to setup shop with.
Also, I highly advise you learn Adwords and how it places bids for you to the fullest. For example you'd assume quotes on multi word queries would lock it in place but "1 2 3" could also be "2 1 3", "3 2 1" "1 3 2" etc.
You actually have to use brackets [1 2 3] if you want an exact specific bid on a term in a specific order. There's several little nuances you should definitely be aware of before you hit the Google Craps table.
-
I usually do 1,000 up front assuming you do all of the design yourself, and 20% of the total budget assuming they are spending more than 2K per month.
-
Hi Kingalan
We offer PPC services and it really depends on whether the client signs a monthly contract or not.
In your example, if a client is spending $3000 a month or $100 a day and achieving an ROI of 400% so each $100 generated $500 of revenue, at a decent margin of 50% they will make $200 a day profit ($500-$100) less any taxes. So $6000 a month.
I think it is perfectly reasonable to take 10% of that - so $600/month. You can bet your life that that is the way the client will measure it!
Margin is the biggest driving factor in any online sellers decision making - so pick a figure which is reasonable from a margin point of view. (Ask the client what his or her margin is by product group or service). Google Adwords doesn't have a margin metric but we measure every campaign in margin, not ROI. It gives us a better fix on whether the campaign is working.
Then if you can get a 6 month or 1 year contract from them either swallow the cost - which we sometimes do - or charge 1 month 'set up fee' which is perfectly reasonable.
I hope that helps.
Regards Nigel
-
The general answer would be 'Depends on the agency'.
I've worked with agencies in the past that would charge USD$500 per campaign set up, but this also doesn't include the creatives and coding of landing pages as those would be additional costs. For the monthly management, 15% of the total adspend is the usual fee.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC & Google analytics - super advanced online course ?
Hi guys, I'm looking for online course for PPC & Google analytics... I'm not looking something for starter and im not looking for something
Conversion Rate Optimization | | EdmondHong87
that you can find on YouTube...I'm talking about super advanced...The best of the best! Anyone know something like this ? Thx1 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
Help: Trouble converting customers with new adwords campaign for a new site
I have just launched my brand new e-commerce site www.zenory.co.nz We are wanting to expand global as you can see we have com.au and also .com but due to our min budget we had to start with NZ first for organic search and a min monthly budget on adwords which doesn't come close to what our competitors are paying. Really is it worth paying out our limited budget with adwords? Or should be put that into ranking organic search. While we have only just started our adwords PPC campaign and I think it has only been roughly two weeks - We have had around 18 people sign up, to which we have a 3 step process, however, we are struggling to convert and complete a transaction which customer places credit card details in step 3. Does anyone have any ideas around how we could better optimize or perhaps make any suggestions? Our competitors spend rather large amounts of up to 3000k - 300k per month on adwords, and there is just no competing with that. Any suggestions I would definitely be open to... Thanks alot
Conversion Rate Optimization | | edward-may0 -
Track bounce rate per PPC keyword
Hi all Wondering if anyone could give me a nudge in the right direction with this please. When running an adwords campaign is there a way in which one can track the bounce rate on the landing page per keyword sending paid traffic? I've had a play about in adwords and GA and couldn't find the right option. The site I am sending traffic to is not a ecommerce site so cannot set up conversion tracking so we are going to monitor the bounce rates of different keywords and drop the ones which are bouncing much higher than others as it seems better to invest the budget in those words which are keeping people on the page for longer. Many thanks Carl
Conversion Rate Optimization | | carl_daedricdigital0 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Google Adwords CPC Tips and Bid Managment
What is the best option for Bid Managment? Enhanced CPC or Conversion Optimizer? What should I be looking at in our Account to see where we are throwing money out the window? My goal is to have more ROI with much less expense.
Conversion Rate Optimization | | hfranz0 -
How accurate is the Geo-Targeting of Google and Bing/Yahoo PPC ads?
I have a client who serves a local market and who has had trouble in the past with people out of her service area clicking on ads. She asked how accurate the geo-targeting option is. I know it's not possible to be completely accurate resolving the location of IP addresses, but was wondering if there are any recent statistics out there regarding how accurate or inaccurate geo-targeting is. I did some quick searches but did not see any current numbers. Many Thanks!
Conversion Rate Optimization | | JKuly0 -
How Quality Score relates to Cost-per-acquisition CPA
I'm running purely CPA campaigns at the moment and I'm wondering if my Quality Score is at all relevant. My understanding is that Quality Score is closely tied to clicks, so if I'm not targetting that (but conversions instead) then the Quality Score is not something I need to pay any attention too. In fact, it seems kind of irrelevant. Do any experts out there agree or disagree? I would love some clarity! I've never seen Google refer to conversions or CPA when it talks about Quality Score.
Conversion Rate Optimization | | rfjc0