Is a short URL path stronger than a long one for an eshop?
-
Hello Moz Fans !
I'm building an eshop website and reviewing a few competitors website I found something interesting on which I don't have the full answer.
Will it be better for me to organize the products in sub folder or in the root folder (option 1 or option 2)
_Competitor link _shop.com/en/2628-buy-key-origin-the-sims-4-seasons/
Option 1 - Normal organization
_+ _We can add relevant KW in /products/
- product url will be one folder deep more
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/products (this page does not exist really)
-
home/products/product1
-
home/products/product2
Option 2 - less folders
_+ _We can add all KW in the link directly
- it may be less organize for Google
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/product1 (all product in the direct folders)
-
home/product2
-
Hello!
For product URLs I would go with the "flat" structure and just do shop.com/product-name (Option 2)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL, different Drupal content types
Hi all, I am working in Drupal which isn't always SEO-friendly. I want to convert some of our articles that are currently in an old article type to our new shiny longform template without losing SEO value. The process we use right now is to: change the URL of the old article in the CMS from /article-title to /article-title-old and then make the longform template /article-title in the CMS. Then hit publish. That way we can avoid having to mess with redirects. My concerns are that this will be seen as a bait and switch by Google. They are, after all, two separate pages — node-1 and node-2 on the back end — that are being smushed into the same skin aka same URL. I don't know if updating to the new template wipes out some of the info Google may have deemed important. I guess you could argue it's a redesign by CMS but I'm still not sure. Thoughts?
Technical SEO | | webbedfeet0 -
Redirect indexed lightbox URLs?
Hello all, So I'm doing some technical SEO work on a client website and wanted to crowdsource some thoughts and suggestions. Without giving away the website name, here is the situation: The website has a dedicated /resources/ page. The bulk of the Resources are industry definitions, all encapsulated in colored boxes. When you click on the box, the definition opens in a lightbox with its own unique URL (Ex: /resources/?resource=augmented-reality). The information for these colored lightbox definitions is pulled from a normal resources page (Ex: /resources/augmented-reality/). Both of these URLs are indexed, leading to a lot of duplicate indexed content. How would you approach this? **Things to Consider: ** -Website is built on Wordpress with a custom theme.
Technical SEO | | Alces
-I have no idea how to even find settings for the lightbox (will be asking the client today).
-Right now my thought is to simply disallow the lightbox URL in robots.txt and hope Google will stop crawling and eventually drop from the index.
-I've considered adding the main resource page canonical to the lightbox URL, but it appears to be dynamically created and thus there is no place to access (outside of the FTP, I imagine?). I'm most rusty with stuff like this, so figured I'd appeal to the masses for some assistance. Thanks! -Brad0 -
Redirect URLS with 301 twice
Hello, I had asked my client to ask her web developer to move to a more simplified URL structure. There was a folder called "home" after the root which served no purpose. I asked for the URLs to be redirected using 301 to the new URLs which did not have this structure. However, the web developer didn't agree and decided to just rename the "home" folder "p". I don't know why he did this. We argued the case and he then created the URL structure we wanted. Initially he had 301 redirected the old URLS (the one with "Home") to his new version (the one with the "p"). When we asked for the more simplified URL after arguing, he just redirected all the "p" URLS to the PAGE NOT FOUND. However, remember, all the original URLs are now being redirected to the PAGE NOT FOUND as a result. The problems I see are these unless he redirects again: The new simplified URLS have to start from scratch to rank 2)We have duplicated content - two URLs with the same content Customers clicking products in the SERPs will currently find that they are being redirect to the 404 page. I understand that redirection has to occur but my questions are these: Is it ok to redirect twice with 301 - so old URL to the "p" version then to final simplified version. Will link juice be lost doing this twice? If he redirects from the original URLS to the final version missing out the "p" version, what should happen to the "p" version - they are currently indexed. Any help would be appreciated. Thanks
Technical SEO | | AL123al0 -
How to fix these unwanted URLs?
Right now i have wordpress, one page website, but google also show wp-content. KIndly check below in google. site:http://baltimoreelite.com/ How I can fix this issue?
Technical SEO | | marknorman0 -
Removing Redirected URLs from XML Sitemap
If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.
Technical SEO | | RyanOD0 -
Determine the best URL structure
Hi guys, I'm working my way through a URL restructure at the moment and I've several ideas about the best way to do it. However, it would be good to get some views on this. At the moment I'm working on a property website - http://bit.ly/N7eew7 As you can quickly see, the URL structure of the site needs a lot of work. Similar websites - http://bit.ly/WXH5WG http://bit.ly/Q3UiLC One of the sites has http://www.domain.ie/property-to-let/location/ And the other has http://www.domain.ie/rentals/location/property-to-let/ I could do with some guidance about the best steps to take with this. I've a few ideas myself but this is a massive project. Cheers, Mark
Technical SEO | | MarkScully0 -
Affiliate urls and duplicate content
Hi, What is the best way to get around having an affiliate program, and the affiliate links on your site showing as duplicate content?
Technical SEO | | Memoz0 -
301 Redirecting weird URLs with % in them
I've been working on redirecting links reported as 404 in Google webmaster tools. I've stumbled upon 41 URLs that Google is reporting as 404 that include a '%' in the URL, but I don't know how to redirect. Here is an example: URL: bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ Attempted redirect: redirect 301 /bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ http://www.mysite.com/ Unfortunately, after implementing the redirect, http://www.mysite.com/bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ still resolves a 404 error. Anyone successfully fix these errors using Apache .htaccess?
Technical SEO | | TheDude0