Is a short URL path stronger than a long one for an eshop?
-
Hello Moz Fans !
I'm building an eshop website and reviewing a few competitors website I found something interesting on which I don't have the full answer.
Will it be better for me to organize the products in sub folder or in the root folder (option 1 or option 2)
_Competitor link _shop.com/en/2628-buy-key-origin-the-sims-4-seasons/
Option 1 - Normal organization
_+ _We can add relevant KW in /products/
- product url will be one folder deep more
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/products (this page does not exist really)
-
home/products/product1
-
home/products/product2
Option 2 - less folders
_+ _We can add all KW in the link directly
- it may be less organize for Google
-
home/
-
home/category/ (category page)
-
home/category/subcategory1
-
home/category/subcategory2
-
home/product1 (all product in the direct folders)
-
home/product2
-
Hello!
For product URLs I would go with the "flat" structure and just do shop.com/product-name (Option 2)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding a parameter to the URL / URL Stracture
Dear Community, I would like to ask a question regarding url structure. We are struggling with shorting urls and we thought to add a "parameter" to the url. Example: domain.com/product**/a/** or domain.com**/a/**product/ Current url structure: domain.com/product/ So we go after and short url contains "/a/" and find the category we want. Is this going to harm our SEO strategies? Any idea is welcome.
Technical SEO | | geofil0 -
URL Parameters as pagination
Hi guys, due to some changes to our category pages our paginated urls will change so they will look like this: ...category/bagger/2?q=Bagger&startDate=26.06.2017&endDate=27.06.2017 You see they include a query parameter as well as a start and end date which will change daily. All URLs with pagination are on noindex/follow. I am worrying that the products which are linked from the category pages will not get crawled well when the URLs on which they are linked from change on a daily basis. Do you have some experience with this? Are there other things we need to worry about with these pagination URLs? cheers
Technical SEO | | JKMarketing0 -
How do I customize Magento product urls?
I would like my product urls to be /category/manufacturer/name/part#. This would be the only url the item uses and how the product is accessed. It would also be used for product feeds. My first attempt was to use https://amasty.com/magento-unique-product-url.html This creates a single url but I can not customize it. Sometimes it selects the manufacturer and sometimes the category. My second attempt was with https://www.magentocommerce.com/magento-connect/custom-product-urls-seo.html I have it installed but it doesn't change the urls. Has anyone been able to do this successfully?
Technical SEO | | Tylerj0 -
URL Parameters for Product Variation
Hey there Mozzers, So I have a website that uses URL Parameters for product variations. So for example when I am in the product "test" that product has 5 different variations. So the url is as followed /product/test /products/test?variant=10271886529 /products/test?variant=10271886530 etc. Does Google understand that this is the same page ? Does it automatically exclude the variable in the url?
Technical SEO | | AngelosS0 -
Changed URL of all web pages to a new updated one - Keywords still pick the old URL
A month ago we updated our website and with that we created new URLs for each page. Under "On-Page", the keywords we put to check ranking on are still giving information on the old urls of our websites. Slowly, some new URLs are popping up. I'm wondering if there's a way I can manually make the keywords feedback information from the new urls.
Technical SEO | | Champions0 -
All in One SEO weirdness
For some reason, I'm getting extra words in my title tags. For example, I wrote "Washing Machine Widgets | Acme Widgets, Inc. | Acme Widgets Inc. Anyone have any idea why I'm getting the extra " | Acme Widgets Inc."? Thanks!
Technical SEO | | PGD20110 -
Shorter URLs
Hi Is there a real value in having the keywords in the URL structure? we could use the URL: Mybrand.com/software/tablets/ipad/supertrader.html Or instead have the CMS create the shorter version mybrand.com/supertrader.html and just optimize this page for the keyword 'supertrader ipad software'
Technical SEO | | FXDD1 -
Changing url structure
We are an ecommerce site established in 2005 and currently have some great rankings. We are about to move away from our existing platform, actinic and move on to Magento. This will change all our url's. What are the steps we should be asking our web developers to follow in order to minimize the consequences of moving? Thank you.
Technical SEO | | LadyApollo0