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Is a short URL path stronger than a long one for an eshop?

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kh-priyam last edited by
Hello Moz Fans !

I'm building an eshop website and reviewing a few competitors website I found something interesting on which I don't have the full answer.

Will it be better for me to organize the products in sub folder or in the root folder (option 1 or option 2)

_Competitor link _shop.com/en/2628-buy-key-origin-the-sims-4-seasons/

Option 1 - Normal organization

_+ _We can add relevant KW in /products/
- product url will be one folder deep more
- home/
- home/category/ (category page)
- home/category/subcategory1
- home/category/subcategory2
- home/products (this page does not exist really)
- home/products/product1
- home/products/product2
Option 2 - less folders

_+ _We can add all KW in the link directly
- it may be less organize for Google
- home/
- home/category/ (category page)
- home/category/subcategory1
- home/category/subcategory2
- home/product1 (all product in the direct folders)
- home/product2
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evolvingSEO last edited by

Hello!

For product URLs I would go with the "flat" structure and just do shop.com/product-name (Option 2)
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