City and state link stuffing in footer
-
A competitor has links to every state in the U.S., every county in our state and nearby states, and every city in those nearby states. All with corresponding link text and titles that lead to pages with thin, duplicate content. They consistently rank high in the SERPS and have for years. What gives--I mean, isn't this something that should get you penalized?
-
Thanks for your response, Will. It's small business (maybe 10 or 12 employees) at a single location. While they don't really impact me directly, it's particularly bothersome because they are in the advertising and marketing business. We tell clients not to do these things, but all around there are agencies that succeed using these tactics.
-
Hi There!
Unfortunately, as both Ben and Pau are mentioning, this absurd practice is still hanging around the web. While it's very unlikely the stuffed footer is actually helping this competitor to achieve high rankings, it is aggravating to think it isn't preventing them, either.
Your post doesn't mention whether this is actually a business model with physical local offices or is fully virtual, but what I have seen in cases like these is that big brands tend to get away with a great deal of stuff I would never recommend to a smaller brand. It begs the question: how can we explain this phenomenon?
In the past, I've seen folks asserting that Google is soft on big brands. There could be some truth in this, but we've all seen Google take a massive whack at big brand practices with various updates, so that really makes this an unsatisfying assertion.
Another guess is that big brands have built enough supporting authority to make them appear immune to the consequences of bad practices. In other words, they've achieved a level of power in the SERPs (via thousands of links, mentions, reviews, reams of content, etc.) that enables them to overcome minor penalties from bad practices. This could be closer to the truth, but again, isn't fully satisfactory.
And, finally, there's the concept of Google being somewhat asleep at the wheel when it comes to enforcing guidelines and standards, and whether or not that's kind of excusable given the size of the Internet. They can't catch everything. I can see this in this light, but at the same time, don't consider Google to have taken a proactive stance on accepting public reporting of bad practices. Rather, they take the approach of releasing periodic updates which are supposed to algorithmically detect foul play and penalize or filter it. Google is very tied to the ideas of big data and machine intelligence. So far, it's been an interesting journey with Google on this, but it is what has lead to cases exactly like the one you're seeing - with something egregiously unhelpful to human users being allowed to sit apparently unpunished on a website that outranks you, even when you are trying to play a fairer game by the rules.
In cases like this, your only real option is to hang onto the hope that your competitor will be the subject of an update, at some point in the future, that will lessen the rewards they are receiving in the face of bad practices. Until then, it's heads down, working hard on what you can do, with a rigorous focus on what you can control.
-
I've seen a lot of websites that do similar things and rank high on SERP's...
Sometimes this can be explained in some part by a good backlink profile, old domain / website, high amount of content (if the content is relatively original and varied), or because the niche is more receptive to this type of content (when it's something relatively common on your niche)... and other times simply makes no sense why things like this are working in Google for years without getting automatically or manual penalyzed.
Iv'e seen webs with so big keyword stuffing repeating a keyword about 500 times in the homepage, and being ranked in the top of Google for that keyword without seeing nothing internal or external of that website appart of this that can explain that awesome ranking. It's so frustrating knowing that this is penalized by Google and some of your competitors are doing it with impunity while you can't or at least you shouldn't...
-
Hi!
Yes, this absolutely should get them penalized. Unfortunately, I have also seen this work very well for different competitors in various niches. Regardless of what Google says, some old black-hat tactics still work wonders and these sites often fly under the radar. For how long is the question though. It still carries a heavy risk. If they are discovered, they can get a serious penalty slapped on them or at the very least get pushed pretty far down the SERPS. It's really just risk vs. reward. If you are like me, I work for a company that has a ton of revenue at stake, so I think of it like this.
It is much easier for me to explain to them why these thin, low-quality sites are ranking because of a loophole than it would be for me to explain why I got our #1 lead generating channel penalized and blasted into purgatory.
Usually, these sites that use these exact-match anchors on local terms look like garbage. So even if they are driving traffic, I often wonder how much of it is actually converting since the majority of their site looks like a collection of crappy doorway pages. It is still very frustrating to watch them succeed in serps though. I have the same issue.
You could always "try" to report them to Google directly. I do not know if this really works or if anchor-text spam would fall under one of their official categories to file it under, but you could try submitting a spam report here: https://www.google.com/webmasters/tools/spamreport.
I have no idea if this works or not though. Also as a side note, I would run their site through a tool like Majestic SEO or AHREFS and really dig on their backlink profile. I have seen a couple of instances where some spammy sites pulled off some nice links, so their success could also be attributed to those as well.
Hopefully, this helps, I know your pain.
-Ben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Linking from your own sites
Good evening, On each of the sites I have made, I have a link with the anchor text 'Build and Design by Christoper Davies' to my own website. This link is in the footer of every page each of all the sites. Should I have a 'no follow' rel added to these links, or does linking from all the sites (on all pages) help my ranking? I am concerned that having so many inbound links from the same sites, with the same anchor text may be doing me more damage than good.
On-Page Optimization | | chrisdavieswebdesign0 -
Internal links are not indexed of the website
Some internal links are indexed and some not of the same page of the website, what is the so and what is the reason behind?
On-Page Optimization | | renukishor10 -
What on-site issue could be causing Moz to not detect internal links?
Hey guys, We've done a crawl and none of our internal links are showing up. Are there any on-page factors that would prevent Moz from being able to detect our internal links? Thanks!
On-Page Optimization | | ATMOSMarketing560 -
Cornerstone Page And Outbound Links
I have a cornerstone page and 10 related articles that all have links to the cornerstone page. My question is, should the cornerstone page link back to those 10 articles as well or will it lose juice by doing so? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
Nofollow on site-wide banner links
Hi I have a blog in relation to my webshop. On the blog I have two banners linking directly to the webshop on every page (site-wide links). Should I make the banner links nofollow? Thanks, Rasmus
On-Page Optimization | | secubi0 -
Link Juice not passing for root domain to an internal page
Hi Im working in a SEO proyect for the web fagorarrasate.com, it has good root domain ranking, but it seems like the root domain isn't passing any of its link juice to other internal pages of the site although there are links which link to these sub pages For example if I seach in Google for the page http://www.google.com/search?aq=f&gcx=c&sourceid=chrome&ie=UTF-8&q=Stamping+System+and+Presses The firs page appears without any page ranking, so it seems that the root domain is not passing any of its ranking Why could this be happening? Thanks Jordi
On-Page Optimization | | joralles0 -
Can my amount of internal linking seem spammy ?
Ecommerce site. I am optimizing for each producer of products on a separate page. Atm my provider does lack some functions(i cant put in H1 , title and can put text only product pictures) on the product pages - like here http://www.epleskrinet.no/smafolk/M_23 . The are updating within 1-2 months to allow me do this. This has led to actually some of the products themself ranking higher that the producer page. what Ive been doing is to put anchor text and link back to the producer page for all 9 products on this page. Is that a problem or should i just do it like this ? thanks
On-Page Optimization | | danlae0