How do I outrank Monster and ZipRecruiter in Google for Jobs?
-
My company has recently started using Google for Jobs to post all of it's available positions. Unfortuntely, they also list these same jobs on third party job boards like Monster.com, ZipRecruiter, Lensa, etc.
Some people are wondering why we aren't outranking these third party sites. My explanation has been that those sites are specifically made for job searching and have much better authority with Google, so they are going to always outrank us.
Aside from taking down the third party posts, is there anything we can do to get our jobs higher in the rankings for Google for Jobs?
Very appreciated!
-
That would be the first step--push it onto HR's plate and have them write new ads and job descriptions. : ) But it's hardly likely that it would be sufficient, anyway, I mean your company may have authority in organic rankings for whatever it is your company does or makes and the likelihood that Google's going to push a page up for what is essentially a barely related topic (the job description) may be overly optimistic on the boss' part.
If you can show that at least the job ad comes up for the job title and company name, at least that might be something they can latch onto.
-
If it were up to me I would drop our own Google for Jobs and let the recruiter sites do it for us. Unfortunately, I'm not the final decision-maker and despite my recommendations the company continues to push its own job postings.
In my opinion, unless we drastically change the job postings content, we aren't going to outrank the giants.
-
A company must pick its battles. Is the company's ultimate goal to outrank sites that specialize in recruitment or is the company's goal to recruit the best personnel possible? Why not put your resources toward your core products and services and let third parties do what they do best?
-
The thing with "Indeed", and it's lesser "ZipRecruiter", is that they're a massive listing directory, they are not however able to keep up in specific job titles. They certainly do not show up in the first several pages of my local web design. Nor accounting, or lawyers, etc.
So with a bit of work, link building, content creation etc! you could certainly outrank them in specific trades, not "Job listings" or anything over the top, but specific to your business/niche more than likely.
-
Have you marked up your job postings with Structured Data? It might be good to look at if not as it's something that they're taking into account for being shown in the job search widget that comes up in search results from time to time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexing
Hi We have roughly 8500 pages in our website. Google had indexed almost 6000 of them, but now suddenly I see that the pages indexed has gone to 45. Any possible explanations why this might be happening and what can be done for it. Thanks, Priyam
Intermediate & Advanced SEO | | kh-priyam0 -
Google Indexing of Images
Our site is experiencing an issue with indexation of images. The site is real estate oriented. It has 238 listings with about 1190 images. The site submits two version (different sizes) of each image to Google, so there are about 2,400 images. Only several hundred are indexed. Can adding Microdata improve the indexation of the images? Our site map is submitting images that are on no-index listing pages to Google. As a result more than 2000 images have been submitted but only a few hundred have been indexed. How should the site map deal with images that reside on no-index pages? Do images that are part of pages that are set up as "no-index" need a special "no-index" label or special treatment? My concern is that so many images that not indexed could be a red flag showing poor quality content to Google. Is it worth investing in correcting this issue, or will correcting it result in little to no improvement in SEO? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Google does not favour php websites?
Hi there. An SEO company recently told me that google does not favour php development? This seems rather sketchy, I have not read that google doesn't favour this anywhere, did I just miss that part of SEO or are these guys blowing a little smoke?
Intermediate & Advanced SEO | | ProsperoDigital1 -
Google Places Listing Active In Two Seperate Google Places Accounts?
Hi is there any issues with having a google places listing in two seperate google places accounts. For example we have a client who cannot access their old google places account (ex-employee had their login details which they can't get) and want us to take control over the listing. If we click the "is this your listing" manage this page button - and claim the listing, will this transfer the listing to our control? Or will it create a duplicate? Are there any problems having the listing in different separate accounts. Is it a situation in which the last person who manages the listing takes control? And the listing automatically deactivates from the old account? Do all the images remain aswell? Thanks,
Intermediate & Advanced SEO | | MBASydney
Tom0 -
Blocked from google
Hi, i used to get a lot of trafic from google but sudantly there was a problem with the website and it seams to be blocked. We are also in the middle of changing the root domain because we are making a new webpage, i have looked at the webmaster tools and corrected al the errors but the page is still not visible in google. I have also orderd a new crawl. Anyone have any trics? do i loose a lot when i move the domainname, or is this a good thing in this mater? The old one is smakenavitalia.no The new one is Marthecarrara.no Best regards Svein Økland
Intermediate & Advanced SEO | | sveinokl0 -
Google Sitemap only indexing 50% Is that a problem?
We have about 18,000 pages submitted on our Google Sitemap and only about 9000 of them are indexed. Is this a problem? We have a script that creates a sitemap on a daily basis and it is submitted on a daily basis. Am I better off only doing it once a week? Is this why I never get to the full 18,000 indexed?
Intermediate & Advanced SEO | | EcommerceSite0 -
Google Places & Multiple Listings
Our client used to have a listing in each city, but after updating the addresses they were forever under review. Google said that businesses serving customers at their locations can only list their primary office. Back when this client had multiple city listings, all addresses but one were UPS boxes. If they are to change back to "No, all customers come to the business location," can they once again submit a listing for each city using these addresses? Yes, I realize they are UPS boxes, but they insist on being listed for each city.
Intermediate & Advanced SEO | | elcrazyhorse0 -
Does Google check Whois
Hello everyone, I own quite a lot of website active in the same niche and sometimes targeting the same keywords, these sites are hosted at different IP's. But they all have the same Whois details, i was wondering if Google checks the Whois-data? And if it affects the serp's? Regards, Yannick
Intermediate & Advanced SEO | | iwebdevnl0