Google Beacons
-
We received Google Beacons for each of our physical locations, the info from Google is:
- It transmits a signal via BLE to smartphones within 11 meters
- It will provide information to visitors and offer opportunities to see products and add reviews
- It's connected to your Google Ads account somehow
- It is "on" as soon as it's removed form it's box
- It has to be activated via a provided code
My question:
- Where does the data transmitted by the Beacon come from?
- How can I control that data?
- Is it pulled from our GMB account?
THX for reading and responding, I'll add more to this as I learn more about Beacons.
KJr
PS: See ya @ MozCon
-
Here is the message I received from Google:
**Beacons transmit small bits of data like a random number or unique URL roughly once per second. These signals are readable by BLE-compatible devices, like smartphones and tablets, within a limited proximity range. Apps with the appropriate Bluetooth permissions can read these signals and perform actions. **
Beacons are an interesting new technology that will generate useful customer experiences and insightful analytics for your business. There are many reasons to participate, including:
- Store Visit Insights - Report on consumer behavior such as how long they spent in store & where they are going next
- Store Visit Integration - Signals for Google provided beacons will be utilized as an additional input to store visit reports as soon as they are installed
How does this actually work?
BLE beacons give users better location and proximity experiences by acting as digital lighthouses. They effectively “mark-up” (or tag) the real world for mobile devices to understand and use. For this store visits pilot, BLE beacons will be used to provide more precise indoor location “tagging” in situations where GPS does not work well (e.g., within a shopping mall). The user will have location history enabled and Bluetooth on for BLE beacons to register and inherently improve our store visits model.
-
Hi Kevin,
I've never actually gotten to implement a beacon, but my understanding is that the data is pulled from Google's Places API. Looks like this gives the full scoop: https://developers.google.com/beacons/get-started
Happy travels to MozCon!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Infernal Google Hotel Finder
Good Morning Mozzers, I currently have a client who is trying to place ads on Google Hotel Finder. I've recently conducted a great deal of research on this topic, but I'm still struggling to find anything definitive in terms of creating ads for the property I represent. Likewise, I've noticed that my client's property is ranking very poorly for a number of keyword terms when you click "more places" on the search results page. In short, I need to achieve two items (AND FAST...): being able to create ads for the property on Google Hotel Finder, and figuring out how to get the property to rank more highly in the "more places" section of the search results page. Quite frankly, we are willing to do any and all things necessary at this point to expedite the process. Any and all insight/recommendations would be great! Thank you all so much for reading, I look forward to hearing your comments!
Local SEO | | maxcarnage0 -
Local Search - Google Mobile Results (Web&App)
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
Local SEO | | burnseo0 -
Google updates... keeping with times?
We know about Panda... Penguin... Hummingbird... but I heard another major update is going to happen. Where do you find out the google updates ahead of time? Maybe a stupid question.
Local SEO | | kpexpressions0 -
Has anyone any experience of Google pulling through random meta descriptions.
If you search "venn digital" then the correct meta description is pulled through, but if you search "venndigital" then it pulls through our twitter feed from the bottom of the page. My only suggestion is that it is doing it because there is no mention of " Venn Digital" in the body of the copy, so it is going to the twitter feed at the bottom of the page where Venn Digital is mentioned to pull this info through.
Local SEO | | AndrewAkesson0 -
Google's rel=publisher tag question
Hi, i have a question about the use of rel=publisher tag on a large retail website with multiple local stores. There is 1 e-commerce website where i want to put the rel publisher tag from the main Google + businesspage. There are also 60 local google+businesspages, And on the main website every store has his own store-page. Is it good to put on all the 60 storepages their own rel=publishertag connected with the localbusinesspages on google? Or should i Stick at the main rel=publisher tag connected with the main google+page? Thanx, Leonie
Local SEO | | Leonie-Kramer0 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120 -
Google My Business
HI everyone, I hope you can assist me. I am trying to set-up the Google graph that appears in the Google search results pages that appear to the right hand side of the screen. I have tried contacting Goolge but never receive a response from them, which I think is rather strange. If anyone knows how to action this please help. Regards,
Local SEO | | KJDMedia0 -
Any Notable Change in Google's Location Based Results?
I've noticed with many of our clients that when searching for general terms, with obvious local intent, that Google assumes you are in the nearest metro area rather than the specific locality. Anyone else noticed this? Example: I have an HVAC client who has ranked a solid #1 for "HVAC Repairs" since January - if the user was in the small town we were targeting (Wake Forest) since January. However, now Google assumes users in this town are in the nearby metro area (Raleigh), and displays local and organic results for Raleigh instead of Wake Forest. I first noticed this change in mid-May. From what I've read about the Nov Hummingbird update, I don't see that playing a direct role. Any insight?
Local SEO | | Rusty_Shackleford0