Decrease in page Authority
-
My Page Authority Has been decrease from 31 to 24 in a week while my DA has increased from 38 to 39.I have checked all my latest link but didn't found any spamy links.Please help me .Whether this is a update or something else
-
In that case, You might have to look at the pointers given by the Moz team. The links pointing to your page might need to be evaluated and checked. Check if there is any change on the anchor text, linking images etc. Use the link explorer to check the historical changes.
-
No,
I have not made any changes in past 2 weeks.
But I am worried all my metrics are increasing for all of the page.
Page Authority has decreased for a particular page only. -
Hi there!
Jo from the Moz help team here.
While it can't be hard to say for certain why your PA decreased I can offer some guidance for how you can research what has happened here.
Domain Authority is our best prediction about how content would perform in search engine rankings on one site vs. another. Page Authority answers the same question for an individual page. Both are amalgamations of all the link metrics we have combined into a single, predictive score.
Your score can decrease if there was a reduction on the number of equity passing back links to those pages, have you lost any links or disavowed any links recently?
It's important to note that both Domain Authority and Page Authority are on a 100-point, logarithmic scale. So you authority could decrease as our index grows and we locate more equity passing links to other sites - even if you gain more backlinks.
We recommend keeping track of how many linking domains you have in the discovered and lost section of Link Explorer or the Links section of your campaign, as this will be a quick way to confirm possible reasons for an increase or decrease in the score.
To get the most out of the authority scores we recommend comparing with competitors’. By measuring the distance between these scores, and tracking the change over time, you'll be able to identify if you're improving relative to the sites that really matter — your direct SEO competitors. We also recommend keeping track of how many linking root domains you have from index update to index update, as this will be a quick way to confirm possible reasons for an increase or decrease in the score.
I hope this helps, please do let me know if you would like more clarification or have any other queries.
Jo
-
Minor updates like these can be part of the game, but did you make any changes in the past few weeks?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I migrate to a new domain, does my Domain Authority score get migrated also?
For business reasons, I migrated my domain with a DA score of 85 to a new domain. After some time, the DA score on the new domain is only 45. My migration plan and redirects went smooth and all redirected with best practices in mind. I am still ranking well for almost all of the keywords where I've 301 redirected old URL to new. Any feedback welcome!
Link Explorer | | KenSchaefer1 -
Can improving page authority on all pages help overall domain auth?
Our website is made up of approx 4000 pages - some of which are old pages with a pa of 1. I am removing these pages (ensuring they don't have links etc). Can removing so many low scoring and useless pages impact on domain authority. Our DA jumped 4 points and i wondered if this was helping Example 4000 pages in total 2500 have PA 1 - these get removed will it look better for DA that overall there are now no pages where PA =1 and the site now contains higher PA pages only?
Link Explorer | | acsilver0 -
Why Page Authority = 1
Hi everyone! Long time reader, first time-submitter. I'm working with a client who has an old, established domain and brand name, decent DA score (43 overall, 52 for their home page), but almost all the rest of the pages of their small-ish website have a PA of 1. The domain itself has been around since 2000. The pages ranking at a 1 are not new URLs, they have a sitemap submitted to Google, are not being blocked by robots.txt, there's no auto-redirects or meta-refresh, and the response code for all pages is 200. What else am I missing? What could be causing this? TIA for the help!
Link Explorer | | camarin_w0 -
Top Pages in OSE
Hey, I'm using OSE to determine top pages for some domains. This works great for some sites, but I'm finding with a few sites only the home page comes up in the 'top pages' list - is this because the home page is the only one with a PA above one? Cheers
Link Explorer | | wearehappymedia0 -
None of the pages crawled contain an email address or links to a social profile...
I'm trying to reduce the amount of spam flags our website has using the Open Site Explorer tool. Currently, we have 2/17 flags based on: Large Site with Few Links - We found very few sites linking to this site, considering its size No Contact Info - None of the pages crawled contain an email address or links to a social profile The "few links" can be ignored, we're working on this. We don't have a visible email address on the website and we don't particularly want one. We prefer customers to fill out our online form or to call us. Moz say "none of the pages crawled contain an email address OR links to a social profile" - we do have social buttons on every page of the website, but these are official Facebook and Twitter buttons that are rendered with Javascript, so don't actually appear in the page source on load. If we replace these with actual links to our pages using Facebook and Twitter icons, will this flag be removed since Moz are saying "or links to a social profile" - making it sound optional. Thanks!
Link Explorer | | LiamMcArthur0 -
SEO report for specific pages (not just based on keyword analysis)
Hi, i am after a report where i can type in a URL nd get SPECIFIC details on how to exactly optimise a SPECIFIC page (not just the home page) for better organic results. A complete overview to everything in relation to tags, images tags, headers etc etc. I am yet to find the ability to get such a report with your service. COudl you please advise how i can do so. Thanks
Link Explorer | | andrewlos0 -
How Does Moz Assign Domain Authority?
When I use Site Explorer to test the following URL, http://jennathuening.results.net/site/index.php, it renders a domain authority of 47. (Clients site on real estate host) There are no page social metrics: no Facebook share no Facebook likes no Twitter tweets no Google+ plus 1's no "just discovered" in 60 days no one has made a post in 3 weeks much or most of the content is duplicate content across all affiliate sites inbound links - only one link - a 301 redirect http://jennathuening.results.net/ Images - 18 (Alt tags missing: 18) Created - 1998-10-15 Registered Org - REMAX RESULTS is associated with ~416 other domains Whois SEO Score 68% AND YET IT HAS A ROOT DOMAIN OF "47" and page authority of 33 More confusing, its page authority of 33 is at that top on blue background and then page 30 just listed below. When I use Site Explorer to test the following URL, http://www.homedestination.com, it renders a domain authority of 26. (Site personally owned and continually update with highly optimized fresh, relevant, quality content with grade "A" moz ranked pages and blog posts) 92 Facebook share 68 Facebook likes 13 Twitter tweets 420 Google+ plus 1's 2 "just discovered" in 60 days Images 25 (Alt tags missing: 0) inbound links - on 48 Root Domains Created - 2002-08-15 9 new indexed blog post so far in August / 19 new indexed blog post in July Whois SEO Score 100% AND YET IT HAS A ROOT DOMAIN OF "26" and page authority of 36 While I am sure there are many other factors as well; it still is hard to see where a "smaller guy" could ever be given an even opportunity to play in the same SEO arena. Could you help me understand better? I like to build a stronger marketing and optimization strategy as we are just beginning AdWord campaigns. | SEO Score | 100% |
Link Explorer | | jessential1 -
Domain Authority Trending Down?
Hi All, Can anyone (preferably a Moz representative) explain why Domain Authority has been trending down on multiple domains? I suspect there is a new index in place? And / Or algo changes? This is making life very difficult for us as our client www.cleanawater.com.au has been working very hard to implement only the whitest of white SEO models.
Link Explorer | | Digital3600