Structured Data Reviews in Knowledge Panel

[Neumarkets.com]

I need help with getting my site appearing in the knowledge panel for reviews. Our reviews are appearing in the search snippets but not on the knowledge panel when our competitors with far fewer reviews are. We’ve labored over best practices in perfecting our markup but would love a second opinion to see if there’s something we’re overlooking.

For example take this venue on our website: https://www.eventsource.ca/cathedral-centre

It has 136 of our own reviews.

https://www.google.ca/search?q=cathedral+centre

We are the 1st result and it shows our star rating, reviews and price range. However, we don’t appear in the knowledge panel - this is happening for almost every business we have listed on our site.

In this particular example, the knowledge panel has en Ville Catering with 45 reviews.

I cannot find any errors in our structured data but I see it in our competition:

https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fcathedral-centre

https://enville.com/saint-james-cathedral-centre-wedding-catering/

Example 2:

Search: https://www.google.ca/search?q=burlington+convention+centre

US: https://www.eventsource.ca/burlington-convention-centre
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fburlington-convention-centre

Competitor in KP: https://www.weddingwire.ca/wedding-banquet-halls/burlington-convention-centre--e12513
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fburlington-convention-centre--e12513

Example 3:

US: https://www.eventsource.ca/mississauga-convention-centre
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.eventsource.ca%2Fmississauga-convention-centre

Search: https://www.google.ca/search?q=mississauga+convention+centre
Competitor 1 in KP: https://www.facebook.com/MississaugaConventionCentre/
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.facebook.com%2FMississaugaConventionCentre%2F

(I know it’s Facebook. However, there’s about 6-8 competitors appearing in the KP with Schema issues and we aren’t. We’ve compared ourselves against each one of them and cannot determine what the issue might be.)

Competitor 2 in KP: https://www.weddingwire.ca/wedding-banquet-halls/mississauga-convention-centre--e8086
SDTT: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.weddingwire.ca%2Fwedding-banquet-halls%2Fmississauga-convention-centre--e8086

Competitor 3 in KP: http://www.eventvenues.ca/b/54/mississauga-convention-centre-on-mississauga-75-derry-road-west/
SDTT: https://search.google.com/structured-data/testing-tool#url=http%3A%2F%2Fwww.eventvenues.ca%2Fb%2F54%2Fmississauga-convention-centre-on-mississauga-75-derry-road-west%2F

CMxg9Z1

[Neumarkets.com]

Hi Fubra,

Thanks for your response. My previous question lacked clarity as we want to rank as a review source for the businesses we have listed on our website.

We have all of our channels working well (PPC, social, organic, etc.).

I'm focusing on getting this issue of having us as a review source working in the knowledge panel as our smaller competitors are there but we aren't.

I've included a screenshot to help illustrate what we'd like to achieve.

CMxg9Z1

[Fubra]

Hi there,

This is tricky to answer since you're asking about local search and I'm working from the UK.

Firstly, have you set up google my business, linked it to yourself as the owner and looked after any add ons like open times, contact etc.?

I have attached the knowledge panel i've found for the business that is ranking for cathedral centre events. Can you give us more details on what you mean about the reviews not showing? It appears perfectly normal.

I wonder whether you're competing for brand names, so while you're searching "cathedral centre" and hoping your business to rank, google either sees it as a 'thing' aka a place, or as another business? Unfortunately google offers no guarantees that you'll rank well for your brand name.

Sounds like you've done good work with mark up, maybe try running a PPC campaign alongside to help it along?

You know you rank well for your brand name, right? not neccessary the 'cathedral centre' subsect right? it's just missing a knowledge panel because (I assume) you haven't set up your Google My Business?

Hope that helps - if not, let me know more details on what you're asking for?

Thanks!

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