How would you set up campaigns?
-
Hi Guy's,
I have a question about campaigns,
We run a eCommerce website with several categories with sub cats/ i.e.
natural hair care
Natural Shampoo
Natural Conditioner
Natural Treatments
natural Skin Care
etc etc
My question is this... do you use campaigns to separate the sites sections up? or do you run one campaign, trying to get my head around the best way to target my sections for performance/keywords etc...
Thanks
Daniel
-
It is certainly a long process, my friend. The best advice anybody can give you is to keep your nose to the grindstone, create incredible content, and figure out creative ways to get links from the most authoritative websites in your niche.
-
Thanks for the Answer, that's what I thought that's fine then just wanted to make sure I was on the right track my site is so new it's hard to know what's working and what's not! the only keywords I have in the top 50 are for my domain! just have to sit tight I guess
Thanks
Daniel
-
Ah, gotcha. Personally, I only have one campaign per client I work on. I don't have multiple SEOmoz campaigns to focus on different keywords for one website. I suppose you could organize it that way if you want to, but I think most of us have multiple clients or are working on multiple websites, so our slots are very precious.
-
Thanks for the reply, my question was related to "how to set up campaigns in SEOMOZ"
you say do the whole site optimization stage first, that's kind of what I am doing.
Thanks
Daniel
-
I'm a bit iffy on how to answer this, because your question sort of seems like you are talking about PPC campaigns, but the question is posted under Technical SEO. If you're talking about PPC, these would certainly all have their own Ad Groups.
If you're talking about SEO, on the other hand, things are a bit different. The way people typically organize their SEO tactics is to do the whole on-site optimization stage first and foremost. After that, specific link building campaigns would be run for a number of different high-value keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ideal Campaign Set Up For Multiple Landing Pages Post Panda
I have a local floor cleaning business in the UK. I have various discrete services e.g. carpet cleaning, stone restoration and polishing (a page for each type of stone) that are delivered in distance geographical service areas. Each page is set up to target a "town/service" keyword. In each geographical location I have different competitors Should I set individual campaigns for each landing page or is one site wide campaign the way to go. Many thanks David Allen
Moz Pro | | davidallen3650 -
Is it possible to change the order of my campaigns?
I've just upgraded from a PRO to a PRO PLUS account (as if I need more caffine!) and wondered if it were possible to change the order of the campaigns? They seem to be in alphabetical order - which is no problem, but I'm not actually running all the campaigns - I'm only monitoring a few potential sites, so don't want to see them at the top? it's only a niggle, not a gripe, but wondered it it were possible - or if not, can I show more than 5 campaigns at once rather than scrolling. As always, thanks in advance. G.
Moz Pro | | Gordon_Hall0 -
Best SEO Tool Set ! What Are they ?
Hey Moz Family. I wanted to get everyones opinion on some Seo Tools Sets that they have used and have had success with or find essential to Seo Campaigns. I have been playing around with a lot of tool sets. Just need some honest input on some tools you guys use, or a combination of tools. Best of luck, Hampig M Ceo BizDetox
Moz Pro | | BizDetox0 -
Campaign Setup
Hello, When we setup our campaign in SEOmoz, we did not include the www in front of our domain. All non www is redirected to www. Does this effect our campaign data in SEOmoz? How do we change the campaign domain to include www? Thanks
Moz Pro | | ombrella0 -
Should I setup separate campaigns for my website and blog?
Both the website and blog are hosted on the same domain, just wondering if I should setup separate campaigns under SEOmoz for each? If so, why would this be helpful? http://www.tatango.com http://www.tatango.com/blog
Moz Pro | | Tatango0 -
How do you delete a campaign
I made a mistake and added the wrong campaign. How do I delete it and replace it?
Moz Pro | | dtrader90 -
Tracking Local Keywords in Campaigns.
When selecting keywords to track in campaign mode, how should I enter the keywords for a company located in a city that shares the same name as another city in a different state? My assumption is that if you're searching for "Garden City Plumber" within Garden City Michigan that Google will know your IP and show local results (as opposed to results from Garden City California). If I want to track the key phrase "Garden City Plumber" in campaign mode how will SEOMoz know which city to deliver results for? Thanks in advance.
Moz Pro | | OptioPublishing
Jason0 -
SEOMoz Campaign shows Warnings for pages with >200 and <300 links
We currently use SEOMoz's campaign tool to review the SEO progress of our site. One thing we are unsure of is that SEOMoz gives us a warning for over 1000 of our pages because we have around 200 links on those pages (all in the Menu Drop Downs). I read the post and watched the video, Whiteboard Friday Flat Site Architecture a while ago and Rand mentioned there is no issue with having a web page with 200 to 300 links and he even encouraged it. So why would these show up as warnings in our Campaign?
Moz Pro | | PBCLinear0