On-page Keyword Optimization

[kylesuss]

So I have created a page for the term "denver buick" but the next largest search term is for "buick denver." Should I create another page focusing on this keyword, or optimize one page for both? It's hard to come up with unique content since they are the basically the same term.

But most importantly, if I make this new page, how do I incorporate it into the site architecture?

Thanks!

[kylesuss]

That's good advice. I may have over-optimized just a tad

[PaulRogers]

I always recommend to clients that they write the content naturally and forget about keyword usage altogether. The more informative and compelling the content is, the more likely it is to generate links, and usability should be your primary concern too. Over-optimisation can also have a negative impact upon on rankings too, so just keep it natural.

[kylesuss]

Thanks Paul, just the answer I was looking for. I may throw the variation on the page as well as I have only used the original term so far.

[kylesuss]

Perfect, I'll make sure it's optimized correctly. How much is too much when it comes to keyword usage?

[MichaelWeisbaum]

Paul is right.  If you did it effectively, it should already be optimized for both "buick denver" and "denver buick".  Google can pull those broad keywords together as long as they're frequent enough (no stuffing!) and close enough together.  It's almost essentially the same thing (both keywords).

[PaulRogers]

I wouldn't recommend creating a second page, as it's going to serve the same purpose and feature very similar content.

I would say you should spend your time on the existing page, if it is optimised well for 'denver buick' then chances are it will rank for the slight variation too anyway.

Paul