Need your Opinion on Bounce Rate Analysis

[ktrich]

I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts.

By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies.

It's a first for me to do an in-depth BR analysis, so I need to clarify few things.

1. What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing.
2. What other Analytics factors should I consider looking at together with bounce rate?
3. For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it?

I would appreciate and value any advise. Thanks a lot!

[WebMarkets]

Dedicate some time to exclude SPAM referral links from your bounce rate analysis. SPAM links are notorious for providing skewed data in these areas.

I would also look into average time on page and pages per visit depending on source/medium.

[ktrich]

Thanks Kevin. This is helpful too.

[KevinBudzynski]

Bounce rates will greatly vary based on industry/type of sites. Is a high bounce rate good or bad? Depends. If you objective of your marketing is to drive phone calls, a page may have a high bounce rate if the user found the correct content and calls you. So I would recommend do some additional data analysis via session recordings and phone tracking and analyze what the visitors do.

FYI, here some stats from custommedialabs:

• 20% – 45% for e-commerce and retail websites
• 25% – 55% for B2B websites
• 30% – 55% for lead generation websites
• 35% – 60% for non-ecommerce content websites
• 60% – 90% for landing pages
• 65% – 90% for dictionaries, portals, blogs and generally websites that revolve around news and events

Good luck!

[ktrich]

Thanks Popidev. Will take a look

[Popidev]

I found this recent Whiteboard Friday on bounce rates super interesting. Might be of some relevance.