How to fix canonicalization so Google shows our company's website and not LinkedIn
-
I work for a company that builds and manages apartments. I would like to know how we can fix canonicalization.
You see, we have been posting our company's blog articles not only on our company's website, but also on LinkedIn. When people search for one of our articles, Google is displaying the article for LinkedIn. Except, that's not what we want. I'd prefer for Google to display our company's website, to drive more traffic to our website and not LinkedIn.
For instance I just Googled the title to one of our company's blog article "Great Leadership is about Influence not Authority." The first thing to show up was a link to see the article on LinkedIn. There was nothing referring to our company's website.
Here is a link to the LinkedIn account where we have been posting the blogs:
https://www.linkedin.com/pulse/great-leadership-influence-authority-mike-kaeding/
Here is a link to the same article, but on our company's website:
https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/
Why is Google showing the article for Linkedin and not our Company's website?
Might LinkedIn have canonicalization over Google? If so, how might we be able to reverse this and drive people to our company's blog instead.
Any ideas I'd greatly appreciate it!
Thanks.
-
Agreed with Kevin on the timing - give it 1+ weeks after publishing on your site to syndicate it elsewhere.
Unfortunately LinkedIn doesn't offer a canonical option that I'm aware of, unlike others such as Medium who I think are offering it. As a resutl, the LinkedIn post should have a citation back to the original post. Something like this:
This post was originally published on our blog at https://www.norhart.com/blog/2018/08/08/great-leadership-is-about-influence-not-authority/ - take a look here at the rest of our XYZ insights on how to be a better leader.
Putting this at the end of the post is fine. Italicizing or formatting it differently is fine. Adding or tweaking a call to action on why they should go to your site and subscribe or whatever is fine.
Good luck!
-
Publish on your site first w/self canonical. Wait for it to get indexed and then publish over at LinkedIn. What is probably happening is that the LinkedIn article w/self canonical is getting index before its on your site so Google shows the LinkedIn version as the preferred version. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to drill down on Facebook Audience's interests AFTER ad has run?
Howdy, folks. So, Everyone knows that we can create custom Facebook audience with all the filters, interests and behaviors and see what audience "consist of" in FB audience insights. That's all nice and dandy, but here is my situation: So, I "build" the audience the best way I can, run the ad, have, let's say average results. Theoretically (especially if audience is broad), I would be able to get better results if I was able to see which segment (by interests or behaviors) of targeted audience performed best. And then run another ad to narrowed down audience. But, as far as I understand and know, there is no way to do that. FB reporting only provides breakdowns on age, gender, location, devices and couple more things. So, is there way to get that data? P.S. If I'm still confusing, here are couple examples: I run ad for audience who have interest in football OR meat OR potatoes (let's say because I sell meat and potatoes dish for football players :D). So, is there way for me to find out which interest group performed best without running three separate a/b/c test campaigns (imagine if i have 20 "OR" interests)? I run ad for audience of male, between 22-44 age. Is there way to find out which interests group in this audience performed best?
Conversion Rate Optimization | | DmitriiK0 -
Are website optimization and conversion rate optimization roughly the same thing?
This is mostly a semantics question, but I also want to check that I have a basic understanding of the two concepts. Are the two terms more or less interchangeable or are there any crucial differences? I always thought of website optimization as the complementary partner to SEO. While the ultimate goal of SEO is getting people TO your website, website optimization is focused on refining your website so that those people STAY on your website. When I think of conversion rate optimization, I'd imagine that's pretty much the same goal. Refining a website so that more people stay and ultimately convert (buy something, subscribe to a newsletter, etc). Is my understanding of one (or both) of them flawed, or is it six of one, half a dozen of the other? Thanks!
Conversion Rate Optimization | | BrianAlpert780 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Conversion Rate boost - Website Feedback
We are a relatively young company with an Okay conversion rate of around 2% across several different sales channels. I am mentioning this because our website with the same type of products has a very low conversion rate of under 1%. I know this is a deep topic, involving different analytic metrics, but would like to ask MOZ community members if there's anything obvious that needs improvement on this website www.cherrywalls.com that would help to increase conversions. I will be happy to answer any additional questions or to clarify things! Thank you for your time! Any suggestions and/or critique are greatly appreciated!
Conversion Rate Optimization | | CherryW1 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Is it better to get a new site instead of maintaining a category? I'm stuck.
If you had a website "Food for Dogs" and: Food for German shepherds was improving in search traffic & conversions Snack Food for German shepherds had no change and never resulted in conversions but resulted in many leads for #1 Food for Poodles was unchanged but improving conversions Here's the kicker... Food Container for Dogs was super high traffic but with no conversions or any activity to other categories Would you redirect "food container for dogs" to a different site and delete that tab from the original site completely? It's still related but does not offer any $ value or leads to any of the other categories. Just note that we have a different interest in this category that will support the other categories at one time, but not any time soon. We also have a major group on LinkedIN that's grown to thousands of members for the "food container for dogs" category. On top of it all, the "food container for dogs" has been increasing in rank on Google for several keyphrases to positions 2-5 (nationally) Other important question: Would keeping "food container for dogs" influence the ranking of the other keywords? (by dilution of the site's PR or any other reason?)
Conversion Rate Optimization | | HMCOE0 -
Google Plus account - Should I use Brand or Product Type
Hi Let's assume that our company's name is "Smith Computers" and we specialize in Ultrabooks (for those who don't know - super light and slim computers - a niche within computers for the matter). Under which name would you open the Plus account - Smith Computers Ultrabooks Smith Ultrabooks Smith Ultrabooks Computers The example is not 100% but the question remains - No one knows Smith Computers and even if we turn up in search results for computers, the customers are not looking for our type products.
Conversion Rate Optimization | | BeytzNet
However, it is our brand name! Ultrabooks - I assume it will help us gain followers faster but will be hard to brand. The followers will be people who like the product and not the company but might be good people to sell to in the future. I'd say that option 3 is half branding and option 4 is 75% branding 🙂
Both will also have good chances to pop up in search results. The company at hand is a family owned business. We do not plan to rule the industry but rather taking it to the next level. We do not count on having thousands of people searching Google for "Smith Computers" like Best Buy etc. Please consider that at the end we want to use it both for promoting our brand (slowly) but also (and maybe mainly) SEO (by getting more people that click +1 onsite). We currently have lots of Facebook followers but naturally they only Like and not +1 Please help...0 -
What are the strategies to follow while doing the weekend SEO Promotion during festivals for any kind of e-commerce website?
I need a complete online marketing plan for the weekend SEO activities. As it relates with festive time so the plan must be covered all the elements of online marketing as well as offline marketing methods.
Conversion Rate Optimization | | srpatnaik0