Importance of Spam Score
-
I am wondering the importance of the Spam Score since it appears to bring backlinks into the equation. In Moz we do not currently have a Spam Score but our competitors do...please advise - thanks!
-
Hey there!
We'd recommend checking out this resource page to learn about Spam Score and its applications:
https://moz.com/help/guides/link-explorer/spam-score
As for why you might not have a Spam score yet, it is determined by a separate crawler than the crawler that powers Link Explorer and updates roughly once a month. Because of this, it is entirely possible to see backlinks and domain authority, but still have no calculated Spam Score. As we continue to crawl and calculate sites, this will become less of an issue, but unfortunately at this time, we will need to wait for the Spam Score user-agent to find your domain.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important news on Fresh Web Explorer
Hello Moz family, After much deliberation, Moz has arrived at the difficult decision to shift away from brand & keyword mentions monitoring as a standalone tool in Fresh Web Explorer. Though we believe in the value of this service for our users, we’ll no longer be supporting it in order to provide more innovative features that better suit the modern needs of SEOs. We will, however, continue to support existing features within the Pro platform that accomplish similar tasks, like link building, content planning, and mentions monitoring. We understand you might have a few questions and have compiled a list of common FAQs below. Within the answers, you will find a number of other resources to help you out. When is Moz sunsetting Fresh Web Explorer?
Moz Bar | | jacob.butler
Moz will be sunsetting Fresh Web Explorer on November 10, 2020. At that time, you will no longer be able to access this feature within Moz Pro. This means that there will no longer be the ability in your settings to opt into email alerts from Fresh Web Explorer as the email alerts will discontinue after this date as well. I used Fresh Web Explorer for brand and keyword monitoring across the web. How can I do that now? Though it’s not a direct replacement, setting Brand Rules within a Campaign allow a user to monitor specific keywords in the Link Opportunities section, much like Fresh Web Explorer. By monitoring the links that mention your tracked keywords, but do not link to them, you can easily reach out for link opportunities. It can also help you plan content strategies by understanding what is being discussed within the content of those pages. You can read more about Opportunities within Links here. I used Fresh Web Explorer for link building opportunities. How can I do that now? With Moz’s vast link index you can uncover valuable link prospects, create a solid strategy, and track your progress. Within Link Opportunities in a Campaign, you can understand the domains mentioning your tracked keywords (set within your Brand Rules), but not linking back to you. Link Intersect provides an analysis on who's linking to competitors, but not you, and can help users plan strategic link outreach. You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. Our Keyword Explorer tool also includes a Mentions module. Mentions show you pages that contain the searched keyword and gives you a snapshot of the Page Title and URL. Within Mentions, understand a link’s Mention Authority score, which predicts the authority of the page using a proprietary algorithm, along with a combination of Moz metrics that take both the authority and influence of the page into account. Need help getting started with all of these similar features? Read more here. I used Fresh Web Explorer for content planning. How can I use Moz for that now? There are many ways you can plan your content strategy using Moz. For a high-level understanding of how Moz Pro can help you plan content, take a look at our Beginner’s Guide to Content Strategy here. Otherwise, one way you can understand what is being mentioned within your tracked keywords is through Opportunities in Links within a campaign. This feature helps you get a sense for what type of content is published on the web around your tracked keywords, branded or non-branded. You can then plan similar content as what’s being mentioned. For more information on how to set up Brand Rules in a Campaign, click here. I used Fresh Web Explorer for the email alerts to notify other stakeholders on keyword & brand mentions. Can I do that another way within Moz Pro? We recommend using our Custom Reports to email your stakeholders of tracked mentions on the web. You can set Brand Rules within your Campaign settings for branded or non-branded keywords you’d like to monitor. You can read more on how to set up Custom Reports here. The Moz Pro feature alternatives you suggested aren’t really a direct replacement. Why? We recognize that our feature suggestions are not a direct replacement for brand and keyword mentions monitoring. And, we also understand that this functionality is desired by many of our users. We will be exploring opportunities to include some of the Fresh Web Explorer functionality within future versions of Moz Pro. In the meantime, if you're looking for a direct replacement, we suggest checking out BuzzSumo. Their Monitoring feature provides you a one-stop-shop for monitoring your brand, keywords, and trends across the web. Do I need to do anything before the sunset on November 10, 2020? No. Fresh Web Explorer will simply disappear from the Moz Pro interface. No action is needed on your end. Once retired, you will no longer see the page within Moz Pro and you will no longer receive alert emails that were previously set up from the settings tab within an account. Do you have any content you can point me to that outlines the other ways in which I can find my brand’s mentions in Moz Pro? We sure do! Check out this fantastic Help Hub article that outlines all of the ways you might track, monitor, and analyze your brand’s mentions in Moz Pro. The features here include Keyword Explorer’s Mentions, Brand Rules, Link Opportunities in Links within a Campaign, Link Tracking Lists, and Custom Reports. If you have any questions, I'm happy to discuss more in the Q&A thread. Or, feel free to send an email to help@moz.com with any questions. Best,
Jacob Butler4 -
80% Spam Score!! Can Any One Help?
I have a question about the Spam Score for my website .
Moz Bar | | PoppyP
I have run a Spam Score for https://www.poppyporter.co.uk
It has come back with an 80% score because there are 4 links that are apparently from my poppyporter.com domain each with a 69% spam score.
This poppyporter.com domain is parked and I have no idea why there are links from it. There are no pages there and there never have been, I've never used the poppyporter.com domain only poppyporter.co.uk.
I don't understand why there are links there and why they are making my Spam Score so high.
Will they affect my site's SEO? Do I need to worry about them? If so how do I get rid of them?
Can you help?
Thanks very much Poppy1 -
Is there an automated way to import Keyword Rank Tracker data in Google Data Studio?
I am creating an SEO Dashboard in Google Data Studio.
Moz Bar | | Lvet
While it's easy to import data from Google Search Console, I have troubles in importing data from Mozzarellas tools. I thought about uploading a CSV file with the ranking to a Google Sheet Document, but I cannot find a way to do this at regular intervals with manual intervention.0 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
What is a Good Keyword Organic CTR Score?
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results. For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results. Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks. There are two smart ways you should be using Organic CTR Score: As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR) As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic) OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
Moz Bar | | randfish12 -
Https address has different result that http in Page Optimization Score toll in Moz PRO
The following url
Moz Bar | | TrueluxGroup
https://www.whichledlight.com/t/gu10-led-bulbs has (100 score for keyword 'GU10 LED')
has different on page opmisation score results to
http://www.whichledlight.com/t/gu10-led-bulbs (73 score for keyword 'GU10 LED') Anyone know if we've set something up wrong?
Also, is this even something to worry about, does google treat them differently? We're using the Page Optimisation Tool in Moz Pro ** UPDATE ** It's worth mentioning we are using emberjs, so the website is a single page application.
We use prerender to render the pages for google.0 -
Anyone Know How Accurate The Spam Analysis Score Is?
Hello, I have a website whose spam analysis is showing a score is a 6 but when I look at the my links, I only have one link that is showing up as a 5. I look at all the subdomains and root domain and I am just curious if I should be worried or that this is quite common. Thoughts? Thanks,
Moz Bar | | ErrickG
Errick0 -
How is Moz's DA score so high?
Obviously they make the tool that measures this, but is their own score inflated because of this? I know DA isn't strictly a measure of popularity, but Moz's own score seems a little _too _high compared to some other sites... 92 - Moz.com 90 - Salesforce.com 87 - Airbnb.com 84 - Priceline.com 83 - Squarespace.com Can someone shed some light on how DA is actually measured?
Moz Bar | | WickVideo0