Folders in url structure?
-
Hello,
Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it?
Thanks!
-
Thanks so much. It did help!
-
We've seen both versions work well, with an existing structure using folders we've seen rankings jump with basic on-page optimazation, but with some pages we've redirected the folders to a more simple page url using just the main topic as .com/(theme) and these pages have done we'll to rise to the top.
Here's a good article that shows some examples where using the category might be useful: https://moz.com/learn/seo/url
We sort of use the what's best for user approach in our structure and the organization of the folders allow that to happen for us well enough. With some of the folders, we've used a mixed approach and see success with both variations, with and without folder path, pretty equally.
That said, a lot of our top competitors use a short version for every page and it doesn't seem to hurt their rank-ability. When we do beat them we attribute more to us offering a better offering to the individual search queries that make up the ranking group.
Here's another article that talks about using keyword friendly urls, which may include some sort of folldering method, or not https://www.hobo-web.co.uk/search-engine-friendly-urls/
In my completely unfounded opinion, search engines even now want to see quality signals, like people not leaving your site to go to another to find what they are looking for, for ranking pages, BUT I think they still rely on good "relevancy" to understand how to rank for terms in the first place. Hope this helps even a little
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect_to in URLs?
I've never seen this before. I'm assuming that it's not SEO friendly and that these should be 301s or 302s instead? http://ksa-beta.motory.com/ar/login/?redirect_to=http://ksa-beta.motory.com/ar/cars-for-sale-search/results/central/riyadh/ford/explorer/2010/ford-explorer-2010-1038353 http://ksa-beta.motory.com/ar/login/?redirect_to=http://ksa-beta.motory.com/ar/account/my-saved-searches/
Technical SEO | | KatherineWatierOng0 -
Google Structured Data Problem
Hello everyone, About 1-2 weeks ago, I have implemented rich snippets (microdata) for the product pages of my e-commerce site. However, in the web masters tools, google is saying that the crawlers did not detect any structured data in my site. I have also checked my pages using Structured Data Testing Tool. You can see an example test result in the following address. http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.tarzimon.com%2Fproduct%2Fnaif-tasarim-torr-aydinlatma-1031 What may cause this problem? Thank you for your help
Technical SEO | | hknkynr0 -
URL Structure for "Find A Professional" Page
I've read all the URL structure posts out there, but I'm really undecided and would love a second opinion. Currently, this is how the developer has our professionals directory working: 1. You search by inputting your Zip Code and selecting a category (such as Pool Companies) and we return all professionals within a X-mile radius of that ZIP. This is how the URL's are structured... 1. Main Page: /our-professionals 2. The URL looks like this after a search for "Deck Builders" in ZIP 19033: /our-professionals?zipcode=19033&HidSuppliers=&HiddenSpaces=&HidServices=&HidServices_all=[16]%2C&HidMetroareas=&srchbox= 3. When I click one of the businesses, URL looks like this: viewprofile.php?id=409 I know how to go about doing this, but I'm undecided on the best structure for the URL's. Maybe for results pages do this: find-professionals/deck-builders/philadelphia-pa-19033 And for individual pro's profiles do this: /deck-builders/philadelphia-pa-19033/Billys-Deck-Service Any input on how to best structure this so that we can have a good chance of showing in SERPs for "Deck Builders near New Jersey" and the such, would be much appreciated.
Technical SEO | | zDucketz0 -
Title Tags & Url Structure
So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content. My current line of thought was to work the urls in the following way. http://domain.com/type-of-attraction/city/name-of-attraction/ This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names. However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city. Name of Attraction - Type of Attraction - City - Brand Name or Name of Attraction - Type of Attraction in City - Brand Name I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations. One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?
Technical SEO | | jonmifsud0 -
Would you shorten this url, and if so how?
I designed the structure of my website way before I even thought about SEO. I run a website that requires me to categorize articles is somewhat deep nested categories so an example url would be as follows http://www.yakangler.com/articles/news/new-products/boats/item/1442-jackson-kayak-launches-the-big-tuna Would you shorten the url to somethign like this? http://www.yakangler.com/a/n/np/b/item/1442-jackson-kayak-launches-the-big-tuna If so how would you manage the redirects I'm unsure how to add a 301 redirect in my .htaccess file that wouldn't require me to add one for every single article. Could I do it with a rule that recognizes only the middle part of the url and redirect it accordingly? Thanks for any advice you might have!
Technical SEO | | mr_w0 -
Formatting dynamic urls?
We have a long-time previously well-established website that was hit by panda. On one section of the site, we have dynamic urls that include %20 in them (e.g. North%20America). It's recently come to our attention that google has both a version of the url with a plus sign (+) and the version with the %20 (space) (e.g. North+America). Upon researching this, it seems that a hyphen (-) is preferable to either of the above. We obviously need to remove the %20's from the urls as they can cause issues. So, should we stick with the + sign since it's already indexed and ranking or do a 301 rewrite and change them all to hyphens instead of the plus sign? This is the one section of the site that has maintained rankings through the panda debacle, so we need to take that into consideration as we don’t want to lose the rankings that we have. Along the same lines, we have two other sections of the site that provide search results as well, though these are all formatted to use a plus sign. Is it advisable to do a 301 rewrite to change the plus signs to hyphens on these as well or just leave them alone? This particular section has lost rankings over the last year with panda updates.
Technical SEO | | Odjobob0 -
Subdomain CMS or unique URL
I own a company for teams Ex myteams.com . A team registers and they get a site at team1.myteams.com. Content on each sub team site is mostly unique and I have several back links on each to the main site myteams.com. I also provide them with a unique URl team1.com will show team1.myteams.com. So couple questions As far as SEO should i be pushing the team1.com url or team1.myteams.com url? Is a link from team1.com or team1.myteams.com better for my site, their site or both How many back links should the sub sites have? Thanks
Technical SEO | | MichaelRyan220 -
404 errors on non-existent URLs
Hey guys and gals, First Moz Q&A for me and really looking forward to being part of the community. I hope as my first question this isn't a stupid one but I was just struggling to find any resource that dealt with the issue and am just looking for some general advice. Basically a client has raised a problem with 404 error pages - or the lack thereof- on non-existent URLs on their site; let's say for example: 'greatbeachtowels.com/beach-towels/asdfas' Obviously content never existed on this page so its not like you're saying 'hey, sorry this isn't here anymore'; its more like- 'there was never anything here in the first place'. Currently in this fictitious example typing in 'greatbeachtowels.com/beach-towels/asdfas**'** returns the same content as the 'greatbeachtowels.com/beach-towels' page which I appreciate isn't ideal. What I was wondering is how far do you take this issue- I've seen examples here on the seomoz site where you can edit the URI in a similar manner and it returns the same content as the parent page but with the alternate address. Should 404's be added across all folders on a site in a similar way? How often would this scenario be and issue particularly for internal pages two or three clicks down? I suppose unless someone linked to a page with a misspelled URL... Also would it be worth placing 301 redirects on a small number of common mis-spellings or typos e.g. 'greatbeachtowels.com/beach-towles' to the correct URLs as opposed to just 404s? Many thanks in advance.
Technical SEO | | AJ2340