"Fake" market research reports killing SEO
-
Our robotics company is in a fast growing, competitive market. There are an assortment of "market research" companies who are distributing press releases about their research reports (which are of less than dubious quality). These announcements end up being distributed through channels with high domain authority. The announcements mention many companies in the space that the purported report covers - including ours. As a result, our company name and product brand is suffering since the volume of press announcements is swamping our ratings.
What would you do?
-
Start writing blog postings on topics and post through inexpensive news feeds?
-
Somehow contact the firms posting the contact and let them know they are in violation of our trademarks by mentioning our name?
-
Other ideas?
-
-
Is that company does not have your legal permission you can take actions on that, I have the same issue on the past. First I tried to contact the source without any response at the end a court give us a permission to get those articles down using the hosting companies. Example if a site hosted on HostGator use our brand without our permission I can request Hostgator delete that content usually Hostgator deactivate the site until the content is deleted by the owner
-
How to react to 3rd party content like this really depends on some other factors such as:
- Is this content showing up for your brand name, or just generic industry terms (if we were talking drones this might be "dji drone reviews" vs "4k drones")?
- Are they saying negative things about your company?
- Is the content obviously slanted or poorly produced? Usually savvy B2B buyers can ignore those on their own.
(I am not a lawyer but) It's not a trademark violation to mention your name without permission, so, you probably don't have much standing. If they're saying bad things about your company, then it really depends on whether they have a good reason for saying whatever they said. Either way - they're probably not going to take it down for you.
The broader question is really about content marketing strategy - how does your company go about producing better content that deserves to rank for whatever phrases these press releases are showing up for? Google doesn't love showing press releases in search results - if you give them something better to rank, and your site has some decent domain authority, you have a good shot of outranking that type of content.
Those are some general thoughts - this is one of those scenarios that depends on more info or specific examples.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is that trailing slashes necessity for an SEO doing blogs
Hi, I have a website, https://australiatimenow.com.au/ I would like to remove the trailing slash and move to .HTML formal. I have never done SEO on my articles. Is that, any issue causes if I move to .HTML format?
White Hat / Black Hat SEO | | joshnajenny0 -
Best seo benefit location ( main page text or h1 , h2)?
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
White Hat / Black Hat SEO | | Sam09schulz0 -
How much value does these have on SEO?
how much value doesn't having an address a phone numbe an https rather than http i appreciate any help.
White Hat / Black Hat SEO | | BobAnderson0 -
A doorway-page vendor has made my SEO life a nightmare! Advice anyone!?
Hey Everyone, So I am the SEO at a mid-sized nationwide retailer and have been working there for almost a year and half. This retailer is an SEO nightmare. Imagine the worst possible SEO nightmare, and that is my unfortunate yet challenging everyday reality. In light of the new algorithm update that seems to be on the horizon from Google to further crack down on the usage of doorway pages, I am coming to the Moz community for some desperately needed help. Before I was employed here, the eCommerce director and SEM Manager connected with a vendor that told them basically that they can do a PPC version of SEO for long-tail keywords. This vendor sold them on the idea that they will never compete with our own organic content and can bring in incremental traffic and revenue due to all of this wonderful technology they have that is essentially just a scraper. So for the past three years, this vendor has been creating thousands of doorway pages that are hosted on their own server but our masked as our own pages. They do have a massive index / directory in HTML attached to our website and even upload their own XML site maps to our Google Web Master Tools. So even though they “own” the pages, they masquerade as our own organic pages. So what we have today is thousands upon thousands of product and category pages that are essentially built dynamically and regurgitated through their scraper / platform, whatever. ALL of these pages are incredibly thin in content and it’s beyond me how Panda has not exterminated them. ALL of these pages are built entirely for search engines, to the point that you would feel like the year was 1998. All of these pages are incredibly over- optimized with spam that really is equivalent to just stuffing in a ton of meta keywords. (like I said – 1998) Almost ALL of these scraped doorway pages cause an incredible amount of duplicate content issues even though the “account rep” swears up and down to the SEM Manager (who oversees all paid programs) that they do not. Many of the pages use other shady tactics such as meta refresh style bait and switching. For example: The page title in the SERP shows as: Personalized Watch Boxes When you click the SERP and land on the doorway page the title changes to: Personalized Wrist Watches. Not one actual watch box is listed. They are ALL simply the most god awful pages in terms of UX that you will ever come across BUT because of the sheer volume of this pages spammed deep within the site, they create revenue just playing the odds game. Executives LOVE revenue. Also, one of this vendor’s tactics when our budget spend is reduced for this program is to randomly pull a certain amount of their pages and return numerous 404 server errors until spend bumps back up. This causes a massive nightmare for me. I can go on and on but I think you get where I am going. I have spent a year and half campaigning to get rid of this black-hat vendor and I am finally right on the brink of making it happen. The only problem is, it will be almost impossible to not drop in revenue for quite some time when these pages are pulled. Even though I have helped create several organic pages and product categories that will pick-up the slack when these are pulled, it will still be awhile before the dust settles and stabilizes. I am going to stop here because I can write a novel and the millions of issues I have with this vendor and what they have done. I know this was a very long and open-ended essay of this problem I have presented to you guys in the Moz community and I apologize and would love to clarify anything I can. My actual questions would be: Has anyone gone through a similar situation as this or have experience dealing with a vendor that employs this type of black-hat tactic? Is there any advice at all that you can offer me or experiences that you can share that can help be as armed as I can when I eventually convince the higher-ups they need to pull the plug? How can I limit the bleeding and can I even remotely rely on Google LSI to serve my organic pages for the related terms of the pages that are now gone? Thank you guys so much in advance, -Ben
White Hat / Black Hat SEO | | VBlue1 -
Does Duplicate Content Actually "Penalize" a Domain?
Hi all, Some co-workers and myself were in a conversation this afternoon regarding if duplicate content actually causes a penalty on your domain. Reference: https://support.google.com/webmasters/answer/66359?hl=en http://searchengineland.com/googles-matt-cutts-duplicate-content-wont-hurt-you-unless-it-is-spammy-167459 Both sources from Google do not say "duplicate content causes a penalty." However, they do allude to spammy content negatively affecting a website. Why it came up: We originally were talking about syndicated content (same content across multiple domains; ex: "5 explanations of bad breath") for the purpose of social media sharing. Imagine if dentists across the nation had access to this piece of content (5 explanations of bad breath) simply for engagement with their audience. They would use this to post on social media & to talk about in the office. But they would not want to rank for that piece of duplicated content. This type of duplicated content would be valuable to dentists in different cities that need engagement with their audience or simply need the content. This is all hypothetical but serious at the same time. I would love some feedback & sourced information / case studies. Is duplicated content actually penalized or will that piece of content just not rank? (feel free to reference that example article as a real world example). **When I say penalized, I mean "the domain is given a negative penalty for showing up in SERPS" - therefore, the website would not rank for "dentists in san francisco, ca". That is my definition of penalty (feel free to correct if you disagree). Thanks all & look forward to a fun, resourceful conversation on duplicate content for the other purposes outside of SEO. Cole
White Hat / Black Hat SEO | | ColeLusby0 -
Am I over "Optimising My Site" or following "Best Practice"
Hi We're developing our site an wanted to ask if we are "over optimising" or following best practice. Maybe you have some recommendations. I've provided 4 examples below. Eventually we'll use Moz on page grader but as a new start up, I'd appreciate your help. Thank you, Faye. 1. URL: http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/ PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries H1: Cipressa – Engineered Brown Wood KEYWORD: Engineered Brown Wood META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings. IMAGE TAG: Brown Engineered Flooring KEYWORD IN BODY CONTENT: YES (1) 2. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/mauro/ H1: Mauro | Beige Engineered Wood | The Wood Galleries PAGE TITLE: Mauro – Beige Engineered Wood KEYWORD: Beige Engineered Wood META: Buy Mauro Beige Engineered Wood Flooring, available at The Wood Galleries, London. Designed to deliver Rich, Dark Undertones with Light hues of Muted Brown. IMG TAG: Beige Wood Flooring KEYWORD IN BODY CONTENT: YES (2) **3. URL: http://www.thewoodgalleries.co.uk/engineered-wood/beiges/vela-oak/ ** H1: Vela – Beige Engineered Oak PAGE TITLE: Vela | Beige Engineered Oak | The Wood Galleries KEYWORD: Beige Engineered Oak META: Buy Vela Beige Engineered Oak Wood, available at The Wood Galleries, London. Crafted from the most widely respected hardwoods in the world. IMG TAG: Engineered Oak Flooring KEYWORD IN BODY CONTENT: YES (1) 4. URL: http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/ciro-rustic/ H1: Ciro – Engineered Rustic Wood PAGE TITLE: Ciro | Engineered Rustic Wood | The Wood Galleries KEYWORD: Engineered Rustic Wood META: Buy Ciro Engineered Rustic Wood, at The Wood Galleries, London. Its stylishly classic oak look exudes a sense of luxury that is simply undeniable. IMG TAG: Dark Wood Flooring, The Wood Galleries KEY WORD IN BODY CONTENT: YES (2)
White Hat / Black Hat SEO | | Faye2340 -
Spam report duplicate images
Should i do a spam report if a site competitor as copied my clinical cases images and placed as their own clinical cases. That site also does not have privacy policy or medical doctor on that images. My site: http://www.propdental.es/carillas-de-porcelana/
White Hat / Black Hat SEO | | maestrosonrisas0 -
Abused seo unintentionally, now need a way out
Hello, I have been in contact with a smo to optimize my site for search engines and social media sites. my site was doing great from last 4 years. but suddenly it started dropping in ranking. then i came and joined seomoz pro to find a way out. i was suggested to categories content in form of subdomains ... well that put a huge toll on my rankings.. thanks to suggestions here i have 301 them to sub directories. Now another huge question arises. i found out that my smo guy was taking artificial votes or whatever youc all them on twitter, facebook and g+ ...twitter and facebook's are understandable but i am getting to think that these votings on g+ might have affected my site's ranking ? here is a sample url http://www.designzzz.com/cutest-puppy-pictures-pet-photography-tips/ if you scroll below you will see 56 google plus 1s... now the big question is, i have been creating genuince content. but nowt hat i am stuck in this situation, how to get out of it ? changing urls will be bad for readers.. will a 301 will fix it ? or any other method. thanks in advance
White Hat / Black Hat SEO | | wickedsunny10