Standardising of Company Name Across The Web Question
-
Good Morning All
There are two variations of our company name on the website.
Sometimes the name is listed as "name and name" and sometimes listed as "name & name"
The domain is obviously www.nameandname.co.uk
I believe I am correct in saying that we would be wise to go through and standardise, using one form or the other?
Secondly, my main question is would we be wise to use "name and name" as the default, as the word "and" and not the symbol "&" is in the domain itself?
Many Thanks
-
It would be very unlikely that using "and" instead of "&" throughout your site would confer any advantage and it might confuse your customers, if that's not the way they are used to seeing your name. So stick with the & you use in your branding.
As always when these types of questions come up and you are not sure of the answer, go with whatever is the best user experience and you are likely to be rewarded. (Also, take a look and some big sites like Lord&Taylor and see what they do—they don't give up their branding just because there is "and" in their URL.)
-
Hi Guys
Could someone just clarify the fundamental question when they have a second?
If we use "and" in our domain name, would there be an seo advantage to using "and" throughout the web, rather then "&"?
Many Thanks
-
Hi All
Thank you for the responses and indeed the consensus in the team is that & would be preferred as mentioned for visual reasons.
I just wanted to double check the technical relationship between the domain and the branding, both online and offline as mentioned. From a technical perspective, is it best to advertise with the word "and" for seo because that is what is in the domain name?
Many Thanks
-
How is the name written in other types of official correspondence—letterhead, signage, etc? The look of the name should be standardized across all sources, but that's a bigger issue than just SEO.
In terms of search, using "and" or "&" in searches will likely give you different (but very similar) results—try searching your company name with each one and see what Google already thinks of the two variants.
Using symbols like "&" can be more eye catching than just letters so that can be a benefit on a crowded search results page, depending on what else is there.
-
Hi,
IMO you should go with name & name and my only reason is it would be nice in writing & creating logo and there are many organization who picked '&' instead of word 'and' in domain name in similar situation.
It is just an opinion
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing domain name, witch is better - brand name.com vs keyword + brand name.com?
Hi, I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page. Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago). https://hekkpipe.com https://hookahhekkpipe.com Regarding it, some really important questions: Would the longer version of domain helps us better rank with important keywords to us or not? When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name. When the 1st one, then how big difference does it potentially make? Thank you
Branding | | Karel_K0 -
Consolidate to one robust web property?
I am new at my company. I was brought on to generate more leads via their websites. Although, they aren't letting me do what I think is best. So I need help convincing them. Can you please help me prove them wrong? We are an online reseller/distributor. We sell our products under one brand. We sell a wide variety of widgets that are manufactured by several different companies. We have 9 unique web properties and 50 landing pages. Each website and landing page is on a unique domain, design, and purpose. I would like to consolidate everything to one robust, e-commerce website that will reside on our primary domain. My bosses are convinced that more websites are better because it will prevent our competitors from ranking above us. We can "block" them from ranking on all the main keywords. They are also convinced that domain name plays a major role in SEO. But I've got that part covered What do you think?
Branding | | reusabletranspack0 -
Is it OK to choose a Domain Name with Brand-name followed by keyword?
My client has a website (brandname.co.in) The website is popular in India (we show up 1st in SERP for our brand name as the search query in Google India) but results are different in Google US, Actually we are not even in the top 10 results in the US version of Google SERP. The Domain name (brandname**.com**) is already taken by another person and he isn't using the domain but expects around $100000 for selling the domain. So we are only left with the option of buying another domain name. My client provides business intelligence consulting services/solutions. What I would like to know is can I recommend buying (brandname-bianalytics.com)? Would this be treated as keyword stuffing? Is there a possibility that my website be penalized by EDM algorithm updates for my primary keyword(bi analytics)? Please advise.
Branding | | PaulineRose0 -
Issue with the company's brand name in SERPs
Any suggestions on how to solve this without the need to be ranked for something not related?
Branding | | GardenPet0 -
Google is sticking it to E-commerce Companies right?
Hi all, Excuse the rant - but I'd be interested to hear others thoughts on this... I am completely disheartened by the Google Algorithm updates of the last 18 months. They seem to be completely geared up to making life much much harder for E-commerce companies to rank organically, and much easier for informational sites to rank organically, with the only exception being national or global brands that have millions of pounds to invest in off-line marketing like TV advertising. Is it not all a devious strategy by Google to ensure e-commerce companies have to pay for their traffic? It seems like if you genuinely want to compete organically as an e-tailer, without investing millions in off-line advertising, you basically have to become a publishing house as well as shop. My company sells building supplies. There are plenty of magazines and info-sites out there offering tips, advice, interactive tools etc. for how to build your own home, home improvement advice etc. But if I want to start getting 'natural' links, I have to become an online magazine and information resource as well and start competing with these other reputable info-resources - where is the sense in that? If house-builders want advice and information on building regulations, planning permission etc. they'll visit government information sites and other reputable online resources to get that information, if they want to buy materials they'll go to a shop. It just seems like Google is trying to make every site an information resource - how else are you supposed to get natural links without publishing 'sharable' information - no-one shares links to products really, well not building materials anyway - maybe sexy products like ferrari cars and super-duper laptops or sound systems, but no one is going to go "oh that's a really nice piece of timber, I'll share that with all my friends before I buy it". Just feels like it's getting harder and harder and more and more expensive to trade online. What's everyone else think? Luke
Branding | | LukeyB301 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0 -
Domain Name Value?
Hi, I am going to start a new website What I want to know is: www. keyword1 and keyword2 . com If I buy www. keyword1and . com And I put /keyword2 will this get any value? Or is it better to find a shorter more branded domain name.. rather than chasing for value from Google.
Branding | | mosaicpro0 -
Is it a bad idea to have a catchy brand name url redirect to an exact match domain
A friend wanted to setup a website where people would share and vote on "widget" ideas where the winning idea got build for free. They bought cute the domain name widg.et and branded their site as widg.et. However, for SEO, they are having widg.et forward to www.sharewidgets.com. Then, to complicate things further, they changed their business model to remove the voting feature and now the site is just set to show off the widgets they've made and let people order new custom widgets. They might add the voting feature back later. "Widget" and "widgets" in this case has an SEOmoz difficulty of 72% and 71%, so quite high and none of the two word or long tail phrases have much traffic. What do you think they should do: Remove all domain forwarding and use widg.et as their only domain as it's less confusing and better for branding Get another domain that includes their keyword widget for the SEO exact match benefit Keep it as is, even though "sharewidgets" is no longer quite as applicable Many Thanks!
Branding | | skincareseo0