Page not being ranked properly

[Mypetzilla]

Hi,

Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google.

For example this page https://www.mypetzilla.co.uk/dog-breeds

Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down.

This page has been up for at least 4 years. Any suggestion or advice would be much appreciated.

Many thanks

[Roman-Delcarmen]

Let's understand your case, first of all, there are many factors involved in ranking a website. Some of them are internal and others are externals. Based on your comments you want to rank your site

• Target Location: UK
• Target Keyword: Dog Breeds
• Target page: https://www.mypetzilla.co.uk/dog-breeds
• On page Optimization Score: 89 ( You can check this on Moz Pro > On-Page Grader)

With this information, the first thing that you need to check is who is ranking for that keyword in that location, you can do that using several tools like Moz, Ahrefs, Semruhs or Ubersuggest.

Moz

• Keyword Difficulty: 46 Which is not easy, not impossible but is for sure that is not easy
• Volume: 30K -70K

Ubersuggest:

• Keyword Difficulty: 46
• Volume: 90K

Ahrefs:

• Keyword Difficulty: 56
• Volume: 60K

Based on what I see you're competing in a strong and competitive niche so the first conclusion that jumps to my mind is that you need to change your target keyword for that page. But let's keep digging in your problem.

Now let's analyze your target page https://www.mypetzilla.co.uk/dog-breeds

**Moz Link Explorer Report **

• Page Authority: 32
• Domain Authority: 31
• Linking Domains: 42
• Inbound Links: 1.5K
• Ranking Keywords: 1

But all this information is useless if you don't have something to compare it. On your Keyword Explorer Tool, you can see the top 10 websites ranking for that keyword and that location Keyword Explorer > Enter Dog Breed > SERP Analysis

These are the first 3 results, but I will strongly suggest you that check for your self all the reports in your own **Moz Pro Account **

1- https://dogtime.com/dog-breeds/profiles

Page Authority: 50
Domain Authority: 70
Linking RDs To Page: 199
Linking RDs To Root Domain: 18,393

2- https://www.petwave.com/Dogs/Breeds.aspx

Page Authority: 44
Domain Authority: 54
Linking RDs To Page: 129
Linking RDs To Root Domain: 4,642

3 - https://www.purina.com/dogs/dog-breeds

Page Authority: 44
Domain Authority: 64
Linking RDs To Page: 51
Linking RDs To Root Domain: 12,564

As you can see there is no a big mystery here, in fact, is very simple
You are not competitive enough

These are my suggestions

1. Just face the truth, you can't compete with what you have right now mainly because your site is too weak
2. Change your target keywords. Look for long tail keywords with lower competition level such as dog breed finder
3. Run a link building campaign, and I'm not talking about bu..-shit links that you can buy on Fiverr or some  bu..-shit PBN links that can rent or buy for pennies. Cheap Links=Cheap results
4. Optimize your technical SEO, I mean you really need to take care of that. Just to give you an idea on a quick audit I found 4,230 results on your internal pages to build internal links using dog breed anchor pointing to your target page

I hope this information answers your question if you consider my answer helps you don't forget to mark it as a Good Answer

Regards and have a great day